Passionfruit

Passionfruit is an SEO and GEO agency with its own AI platform. We help companies across industries win more revenue from Google and AI search engines like ChatGPT, Claude, Gemini, Perplexity and AI Overviews.

Buyers today ask ChatGPT, compare on Google, check Reddit and read reviews before they buy. Most brands know this, but they’re stuck with too many dashboards, too little time, and partners still running playbooks built for the old game.'

How Passionfruit works:

1. Our product (Oz) finds what to fix. It brings your search, analytics and shopping data all in one place with your brand context, watches competitors, trends, and AI answers every day, and then turns what it finds into prioritized actions with the reasoning attached.

2. You choose who ships it. As a partner, you use the platform with your own team, or choose to have our in-house experts execute every action, starting as early as day 3 of your onboarding.

3. Every change is measured. We track visibility, mentions, sentiment and AI traffic, split by branded and non-branded search, with organic revenue traced back to each query. The platform thus learns what moves revenue on your site and weights the next round of work toward it.

What our experts work on:

- Content for every stage of the buying journey

- Product pages and attributes built for search and AI

- Category and landing page copy

- Programmatic long-tail pages

- Technical SEO, schema and AI crawler access

- Organic shopping feeds for Google and ChatGPT

- Community presence on Reddit and Quora

Passionfruit works with 200+ brands, including Guess, Quince, Major League Baseball, Turtle Beach, RMS Beauty, Happy Viking, G Fuel, Goli Nutrition, and Solawave. We’re strongest with Shopify brands in categories where buyers research before they buy, such as beauty, wellness, apparel and jewellery. We’re partnered with Google, OpenAI, Anthropic, Perplexity and Shopify, backed by the investors of Lyft, Twitch and X, and have offices in New York and New Delhi.

Tools give data. Most agencies give playbooks. Passionfruit gives you intelligence and execution.