pathways digital

pathways digital is a digital agency based in Palma de Mallorca, Spain, building brand experiences, custom web solutions, AI implementations, ecommerce and HubSpot systems for mid-market B2B and ecommerce companies across Europe. We work in English and German, with clients ranging from established SMEs to growing brands.

Our work sits on five service pillars:

• AI Implementation, taking AI from pilot to production: readiness assessment, RAG-based agents built on modern architectures, and hands-on team training so AI tools actually get used day to day. GDPR compliance and EU AI Act governance are built in from the start, not added later.
• Custom Web Development, platforms built around how a business actually runs, not a generic template. Headless CMS, clean architecture, and a stack (Vue, Nuxt, Astro, Node) chosen for the team and industry involved. Built properly, these sites also load fast and are easy for search engines and AI systems to find.
• Brand & Customer Experience, designing every customer-facing touchpoint (email flows, UX copy, accessibility, personalization) to be consistent and trustworthy, so a brand sounds the same whether a person or an automated workflow is sending the message.
• Ecommerce, headless storefronts connected to ERP, CRM, and marketing systems through clean, structured product data, built to scale across sales channels and load fast enough to convert.
• HubSpot Implementation, treating a HubSpot portal as a revenue engine, not a contact database: CRM architecture built around the real sales cycle, structured onboarding so teams actually adopt it, and integrations linking marketing to pipeline.

We are a certified HubSpot Partner, Shopify Partner, Zapier Partner, Google AI certified, and an AWS Partner.