People3

Include people.Create the culture.Produce results.

0.00/5 (0 Reviews)
About People3
People3 provides diversity and inclusion training, workshops, and inclusion-centered consulting. We work with private, non-profit, and government sectors to facilitate inclusion. We help organizations navigate diversity and cultural differences among organization mem...
read more
< $25/hr
2 - 9
2017
United States
People3
Include people.Create the culture.Produce results.
0.00/5 (0 Reviews)
Services

 

training, consulting, diversity training, cultural competency, leadership training, intercultural learning experiences, managerial training, cultural sensitivity, respectful workplace, individual coaching, demographic research, and cultural competency assessments

Focus
Service Focus
Discussions
Since the invention of the World Wide Web by Tim Berners-Lee in 1990, the marketing trends gradually began to shift. Marketers are always determined to find fresh innovative means to promote their brands and services. When smartphones gained popularity following the launch of the first iPhone in 2007 by Steve Jobs, marketing trailed through these devices penetrating deeper into human lives.In today’s times, most of our purchasing decisions are impacted by brand endorsements on social media that are inflicted in our mind consciously or subconsciously. That’s the power of online marketing that attracts sellers to explore newer sales possibilities.With that, it is also true that offline marketing has not worn out with the popularity of online marketing. Some large organizations prefer both to gain maximum sales and traction. Main grounds for people to choose online over offline marketing are:Brand identity:Offline Marketing – Newspaper, billboards, radio is image or sound-based resources which are effective in creating brand buzz but there is a limit to creativity and content. TV commercials are not feasible for every brand.Online Marketing – Social Media is the primary resource supporting different formats of content for creating some engaging/awareness ads and posts. Collaboration with influencers increases trust for your products and so does the rate of conversion.Expand beyond local geography:Offline Marketing – For micro or medium scale industries targeting audiences at the national level is out of scope. This is a major limitation with offline strategies. Online Marketing – Renders a breakthrough from physical boundaries. Businesses can analyze and target the right set of people across the globe.Cost-effective:Offline Marketing –For eras, businesses were in need of modest promotion sources since offline marketing costs are sky-high. Reserving a space & time for advertisements on television or in newspapers is much more expensive than delivering ads via social media or Google.Online Marketing – Standard ROI percentage of different online channels are: 28% SEO strategies, 26% Email marketing, 15% PPC, 11% social media, and 10% or less for other mediums. With higher and visible ROIs and easy costs, online platforms are said to be more cost-effective.Tracking and conversions:Offline Marketing – No means to track the effectiveness of an advertisement. Impact on sales can be witnessed on the balance sheet but detailed analysis is not achievable. Online Marketing – Both social media and Google provide precise insights for adverts. You can even see how well your page is doing. Google would even give recommendations to improve the performance of PPC ads. Even eCommerce sites provide great flexibility to readjust campaigns based on periodic statistics. Out of 4.5 billion people on the web, 2 billion are online shoppers, chances for conversions is infinite.Customer service:Offline Marketing – No channel provides interactive customer support in real-time.Online Marketing – Questionnaires, surveys, feedback are helpful in understanding your customer. Twitter is the best platform to get connected with your audience and promptly reverting to their comments adds to the goodwill of the brand. Building your community or customers and giving valuable content can serve personalized experience to users.Many of the businesses are slicing 28% of the offline budget for online marketing plans. While both mediums compete, brands tend to get maximum exposure for their products in the coming years.
Since the invention of the World Wide Web by Tim Berners-Lee in 1990, the marketing trends gradually began to shift. Marketers are always determined to find fresh innovative means to promote their brands and services. When smartphones gained popularity following the launch of the first iPhone in 2007 by Steve Jobs, marketing trailed through these devices penetrating deeper into human lives.In today’s times, most of our purchasing decisions are impacted by brand endorsements on social media that are inflicted in our mind consciously or subconsciously. That’s the power of online marketing that attracts sellers to explore newer sales possibilities.With that, it is also true that offline marketing has not worn out with the popularity of online marketing. Some large organizations prefer both to gain maximum sales and traction. Main grounds for people to choose online over offline marketing are:Brand identity:Offline Marketing – Newspaper, billboards, radio is image or sound-based resources which are effective in creating brand buzz but there is a limit to creativity and content. TV commercials are not feasible for every brand.Online Marketing – Social Media is the primary resource supporting different formats of content for creating some engaging/awareness ads and posts. Collaboration with influencers increases trust for your products and so does the rate of conversion.Expand beyond local geography:Offline Marketing – For micro or medium scale industries targeting audiences at the national level is out of scope. This is a major limitation with offline strategies. Online Marketing – Renders a breakthrough from physical boundaries. Businesses can analyze and target the right set of people across the globe.Cost-effective:Offline Marketing –For eras, businesses were in need of modest promotion sources since offline marketing costs are sky-high. Reserving a space & time for advertisements on television or in newspapers is much more expensive than delivering ads via social media or Google.Online Marketing – Standard ROI percentage of different online channels are: 28% SEO strategies, 26% Email marketing, 15% PPC, 11% social media, and 10% or less for other mediums. With higher and visible ROIs and easy costs, online platforms are said to be more cost-effective.Tracking and conversions:Offline Marketing – No means to track the effectiveness of an advertisement. Impact on sales can be witnessed on the balance sheet but detailed analysis is not achievable. Online Marketing – Both social media and Google provide precise insights for adverts. You can even see how well your page is doing. Google would even give recommendations to improve the performance of PPC ads. Even eCommerce sites provide great flexibility to readjust campaigns based on periodic statistics. Out of 4.5 billion people on the web, 2 billion are online shoppers, chances for conversions is infinite.Customer service:Offline Marketing – No channel provides interactive customer support in real-time.Online Marketing – Questionnaires, surveys, feedback are helpful in understanding your customer. Twitter is the best platform to get connected with your audience and promptly reverting to their comments adds to the goodwill of the brand. Building your community or customers and giving valuable content can serve personalized experience to users.Many of the businesses are slicing 28% of the offline budget for online marketing plans. While both mediums compete, brands tend to get maximum exposure for their products in the coming years.

Since the invention of the World Wide Web by Tim Berners-Lee in 1990, the marketing trends gradually began to shift. 

Marketers are always determined to find fresh innovative means to promote their brands and services. When smartphones gained popularity following the launch of the first iPhone in 2007 by Steve Jobs, marketing trailed through these devices penetrating deeper into human lives.

In today’s times, most of our purchasing decisions are impacted by brand endorsements on social media that are inflicted in our mind consciously or subconsciously. That’s the power of online marketing that attracts sellers to explore newer sales possibilities.

With that, it is also true that offline marketing has not worn out with the popularity of online marketing. Some large organizations prefer both to gain maximum sales and traction. Main grounds for people to choose online over offline marketing are:

  1. Brand identity:

Offline Marketing – Newspaper, billboards, radio is image or sound-based resources which are effective in creating brand buzz but there is a limit to creativity and content. TV commercials are not feasible for every brand.

Online Marketing – Social Media is the primary resource supporting different formats of content for creating some engaging/awareness ads and posts. Collaboration with influencers increases trust for your products and so does the rate of conversion.

  1. Expand beyond local geography:

Offline Marketing – For micro or medium scale industries targeting audiences at the national level is out of scope. This is a major limitation with offline strategies. 

Online Marketing – Renders a breakthrough from physical boundaries. Businesses can analyze and target the right set of people across the globe.

  1. Cost-effective:

Offline Marketing –For eras, businesses were in need of modest promotion sources since offline marketing costs are sky-high. Reserving a space & time for advertisements on television or in newspapers is much more expensive than delivering ads via social media or Google.

Online Marketing – Standard ROI percentage of different online channels are: 28% SEO strategies, 26% Email marketing, 15% PPC, 11% social media, and 10% or less for other mediums. With higher and visible ROIs and easy costs, online platforms are said to be more cost-effective.

  1. Tracking and conversions:

Offline Marketing – No means to track the effectiveness of an advertisement. Impact on sales can be witnessed on the balance sheet but detailed analysis is not achievable. 

Online Marketing – Both social media and Google provide precise insights for adverts. You can even see how well your page is doing. Google would even give recommendations to improve the performance of PPC ads. Even eCommerce sites provide great flexibility to readjust campaigns based on periodic statistics. 

Out of 4.5 billion people on the web, 2 billion are online shoppers, chances for conversions is infinite.

  1. Customer service:

Offline Marketing – No channel provides interactive customer support in real-time.

Online Marketing – Questionnaires, surveys, feedback are helpful in understanding your customer. Twitter is the best platform to get connected with your audience and promptly reverting to their comments adds to the goodwill of the brand. Building your community or customers and giving valuable content can serve personalized experience to users.

Many of the businesses are slicing 28% of the offline budget for online marketing plans. While both mediums compete, brands tend to get maximum exposure for their products in the coming years.

Request Claim Profile
This company profile has not been claimed by anyone till now. If you belong to this company and have the authority to own this GoodFirms profile, then please claim it now.
Claim
Contact information
us
People3
4235 Hillsboro Pike Ste 300 #603, , Nashville, Tennessee 37215
United States
615.340.6896
GoodFirms