Pink Jacket

Our first client was in the fashion industry and they gave us a pink jacket as a lark. That day, everyone on our staff donned the pink jacket and struck outrageous poses. We noticed that whenever someone tried on the jacket, something happened to them. They became more boisterous, more extroverted and more approachable. Brandscaping™ has the same effect on our clients' brands, so we named the shop Pink Jacket.