Abhishek Sansi, Director at Indi colour prints
Posted on Jun 09, 2020
PinkPowerCo
2 Reviews
MarTech, Inbound & Digital Marketing
PinkPowerCo is a marketing agency that builds a Growth Engine for businesses with Marketing & Sales Technology.
We are a full-service marketing and technology company focused on being a great partner for businesses, professionals, and organizations across B2B market.
Our Integrated Approach Lets You Focus on What Counts.
Every aspect of our marketing and technology is focused on the needs of businesses like yours.
PinkPower will give you everything you need to take control of your digital ecosystem—and let you focus on be the strategist that you are.
WE HELP YOU TRANSFORM YOUR BUSINESS DIGITALLY BY SETTING UP:
- 360 Degree View Of Your Customer
- Solid Digital Foundation
- Attract High Value Customer At Low Costs
- Make Every Customer Experience Personal
- Content Marketing & Velocity
- Inbound & Lead Generation Campaigns
- Analytics & Metrics That Helps In Decision Making
Our goal has always been to help people reach their goals and to solve problems for people with our relentless drive, to see our clients succeed and solve their problems.
Businesses who are want to grow, are looking to partner with agencies that work with them as their own team instead of just a vendor relationship.
Our style of working complements this, since we work with you as a part-time CMO who knows what needs to be done to grow your business and how to manage a team to get it done quickly.
Using a data-driven approach, we build and oversee your new marketing program so that it creates sustainable growth.
India
77 Pine Drive, Malibu Towne,
Gurgaon,
Haryana
122001
+919971223001
$25 - $49/hr
2 - 9
2020
Service Focus
Industry Focus
- Education - 50%
- Healthcare & Medical - 50%
Client Focus
50% Medium Business
50% Small Business
Detailed Reviews of PinkPowerCo
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Sudha Maheshwari, Head Of Content and Marketing at BRM Managment
Posted on Jun 09, 2020
Best team for inbound and lead generation
Client Portfolio of PinkPowerCo
Project Industry
- Advertising & Marketing - 100.0%
Major Industry Focus
Advertising & Marketing
Project Cost
- Not Disclosed - 100.0%
Common Project Cost
Not Disclosed
Project Timeline
- 1 to 25 Weeks - 100.0%
Project Timeline
1 to 25 Weeks
Portfolios: 2
Executive Interview of PinkPowerCo
Nishtha Maheshwari
Founder & CEO
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
GoodFirms has been a great source of inbound leads for our business. The lead quality has also been pretty good. We have recently been able to win a couple of high valued clients from GoodFirms.
Please introduce your company and give a brief about your role within the organization.
I am Nishtha Maheshwari, Founder & CEO of PinkPowerCo. I have been working in this industry for 13 years. In the last 5 years, I realized that digital marketing alone was not getting the ROI the businesses deserved. That’s how I ventured into the space of marketing automation, and when we combined our digital marketing strategies with marketing automation, the ROI increased exponentially with visible growth.
PinkPowerCo is a digital sales and marketing agency that builds a growth engine for businesses with an audience-driven omnichannel approach using MarTech to double your ROI in 6 Months. Our core services are Digital Marketing, Marketing Automation & CRM, Social Media Marketing, Facebook Ads, Google Ads, Linkedin Ads, Content Marketing, Email Marketing.
We are Hubspot Partners.
Our goal has always been to help people reach their goals and to solve problems for people with our relentless drive to see our clients succeed and solve their problems.
PinkPowerCo is a digital sales and marketing agency that builds a growth engine for businesses with an audience-driven omnichannel approach using MarTech to double your ROI in 6 Months. Our core services are Digital Marketing, Marketing Automation & CRM, Social Media Marketing, Facebook Ads, Google Ads, Linkedin Ads, Content Marketing, Email Marketing.
We are Hubspot Partners.
Our goal has always been to help people reach their goals and to solve problems for people with our relentless drive to see our clients succeed and solve their problems.
What is the story behind starting this company?
I started PinkPowerCo in 2020, with a mission to take all my previous knowledge, experience, and skills to build a digital marketing company where we help businesses set up get leads, nurture leads, convert and retain them using digital marketing services and marketing automation systems.
What are your company’s business model–in-house team or third party vendors/ outsourcing?
We have an in-house team of 10 digital marketing experts that manage b2b & b2c digital marketing campaigns for our clients.
How does your company differentiate itself from the competition?
Most businesses struggle to get proven sales and ROI with digital marketing activities, that’s why we created a process that sets up a continuous flow of lead generation with omnichannel marketing campaigns and leads nurturing with marketing automation systems so they can track, measure, and grow their monthly profits and ROI. Unlike our competitors who only focus on SEO or Google Ads or Social Media.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
Our top 3 industries are IT, Manufacturing, and Health & Fitness. Our business model is a monthly retainer model & almost 85% of our clients renew their contracts.
Please share some of the services that you offer for which clients approach you the most for?
- Social Media Marketing - Organic Social, Paid Social & Influencer Marketing
- Marketing Automation - Inbound Strategy, Martech & Reporting
- Lead Generation for B2B Sales - Linkedin Marketing (SEO, Ads & Organic) & Email Marketing
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
Customer Satisfaction Rate is 80%.
We create and promote high educative and informational content with our clients
Review our strategies monthly & implement clients and their team’s feedback to improve our campaigns.
Train & align their sales & marketing teams to work effectively towards the same goal.
We create and promote high educative and informational content with our clients
Review our strategies monthly & implement clients and their team’s feedback to improve our campaigns.
Train & align their sales & marketing teams to work effectively towards the same goal.
What kind of support system do you offer to your clients for catering to their queries and issues?
We have a small customer success team who get in touch with clients in case of any issues, change requests, help in finding a partner, and business advice.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
Monthly retainer with a 12-month minimum contract.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
Minimum budget is $1000 per month with a minimum 6-month contract.
What is the price range (min and max) of the projects that you catered to in 2020?
$5000 - $20000.
Where do you see your company in the next 10 years?
A specialized company in digital sales and marketing for enterprise businesses in India with a 25 people team of highly experienced digital marketers and an online positioning of thought leaders in the digital industry.