PODS Solutions

When a brand such as KamaSutra reaches out to you, any agency would love to jump up to the challenge of creating an innovative and lasting impression in the minds of the brand owners as well as the masses.

PODS had the opportunity to do just the right act…from Concept to Commissioning, with innovative and creative approach the Mango fragrance condom LAUNCH was taken up.

Since the launch was for all chemists and dealers, a MANGO PETI was fabricated. Complete with the authentic look, lock and product. This box was the Launch Kit cum Display Unit for the shops. An additional touch of enclosing a mango perfume affirmed the longevity of the launch could be retained at the shop level by spraying the mango-perfume on the open kit box which would be kept next to the stock at the stores.
Repeat orders for fabrication still pouring in…let it rain!

Condom Display Unit

Kamasutra needed a robust, unbreakable solution showcasing all of their 8 flavors in one go while each would be dispensed individually.
So many demands! PODS set out this design in reinforced board while keeping the aesthetic value and ease of usability in mind. An easy to transport, assemble and easy to use CONDOM DISPENSER to be used across petrol pumps….and do we say…WOW delivered!

One thing leads to the other, and so was the case with Givaudan, our client for print media services and designing. With the launch of a new factory of flavors, Givaudan entrusted us to provide brand experience and signage solutions for the new facility.

We plotted the visitor & employee journeys right from the main entrance, flowing through workspaces, common & recreational areas and identified relevant experience touch-points for each entity.

With a huge Pylon signage at the entrance to the enlarged logo on the building, leading to a clean reception with a masked LED wall enhancing the futuristic outlook of the company and bringing to life the  ‘engage your senses’ tagline of the brand.

At the cafeteria, specially illustrated wall with the flavor of the city Pune adds a layer of awe and inquisitiveness. The selfie graphic in the waiting area leads you to the timeline wall portraying the journey of the brand subtly and in tune with the brand sensibilities. Throughout the premises typography, interesting quotes and brand ideology excites the feeling of belonging and creates better employee satisfaction and visitor interest. The ‘Continuous Improvement Cell‘ looks state-of-art, complete with magnetic walls and creative discussion tables along with boasting of an accolades wall – The wall of PRIDE!

PODS take pride in the association and continual trust of the brand in our capabilities.

DAVAT BEVERAGES
When a leading player in the beverages market decides to embark on the journey of forward integration and launch a new range and reposition the brand, the voyage is a whole new world, a whole different business. The challenge is to carry-forth the high brand equity as a leading provider of good quality products and also to create a new brand image that is relevant in the end consumer space. Davat Beverages required traversing the journey, facing every hurdle seamlessly.

DAVAT was seeking to launch a new range of Fruit beverages and Cans and also to revamp their retail hold and visual language as a company with spoke of a quality beverage provider.  We as their agency were given the task of launching the products, right from inception to the final stage.

We crafted the nomenclature, brand identity, provided the art-direction, managed the launch campaign from end-to-end along with media planning and created their website.

Marketing Collateral :
We worked on the TAG LINE of the brand to initiate a brand recall. The audience was rural hence the approach had to be aspirational yet in tune with the brands ideologies.
‘MastiUnlocked’ was the buzz word!

A series of hoardings/posters/rural marketing initiatives were designed for the brand to reach in time for the summer of 2019!

Digital Marketing :
Social Media connections were instigated and Influencer reach tapped and engagements with masses explored! A steady rise in awareness and consumer following in the brand market, leading to demand exceeding the supply, speaks of the ROI achieved.

Films and Video :
A product for the masses does not leave room for any stone to be left unturned. A brand growing at this speed, needs to have their story told, Davat Corporate Film and their multiple Product ad films weave a story that will speak volumes for times to come.