Polis Analytics

Challenge: Marketing teams often face difficulties tracking user journeys and understanding where potential customers drop off within digital campaigns. This project aimed to simulate a Digital Funnel Analytics Dashboard that provides a clear visualization of every conversion stage — from reach to purchase.

Solution: Polis Analytics created a simulated funnel dashboard using anonymized and synthetic data. The BI model consolidates campaign metrics from multiple sources and visualizes each funnel stage (awareness, engagement, conversion). It highlights KPIs such as CTR, conversion rate, and cost per acquisition, allowing teams to test and compare their performance strategies.

Result: Although this project uses simulated data, it accurately replicates real-world reporting logic. The dashboard demonstrates how PolisNet BI can automate conversion tracking and performance reporting, helping marketing teams identify bottlenecks and optimize results.

Challenge: Organizations often face difficulties consolidating insights from multiple social networks to understand brand perception and audience sentiment. This project aimed to simulate how a centralized Social Media Listening Dashboard could support marketing teams in tracking conversations and engagement trends efficiently.

Solution: Polis Analytics developed a Social Media Listening Dashboard using simulated data to demonstrate keyword monitoring, sentiment analysis, and engagement metrics across platforms. The project highlights how data from different social media sources can be unified and visualized in a single BI environment for better strategic decisions.

Result: While the dataset is simulated, the dashboard accurately replicates real-world listening workflows. It provides a clear view of audience sentiment, content performance, and interaction dynamics — showcasing how PolisNet BI can help teams transform social listening into actionable insights.

Challenge: Marketing teams often struggle to centralize social media performance data, especially from platforms like Instagram, to evaluate audience growth and engagement over time. The goal of this project was to simulate a dashboard structure that simplifies decision-making through clear data visualization.

Solution: Polis Analytics developed a simulated Instagram Performance & Audience Dashboard using anonymized and synthetic data. The BI model was built to display metrics such as reach, impressions, engagement rate, and follower growth, allowing marketing teams to explore reporting automation and visual clarity.

Result: This internal demo showcases how PolisNet BI can be applied to real-world use cases. Although the data used is simulated, the dashboard accurately reflects real-time tracking logic and visual standards suitable for marketing and social media analytics workflows.