Proxis

An omnichannel strategy allows consumers to  buy anywhere, anytime and through the channel that is most interesting  and convenient to them, without any loss of information, should they change from one channel to another in the purchase process. This strategy puts the consumer at the center, creating a positive perception of their experience with the company. The  omnichannel  also helps the company to  understand the behavior and preferences of customers , improving the quality of its operations.