Red212

Advertising and marketing agency

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About Red212
Red212 creates loyalty, market share and social impact by connecting like-minded consumers & fueling the conversation around your brand. To truly engage today’s consumer, it takes an understanding of what motivates and speaks to them on a human level. Today’s...
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$50 - $99/hr
10 - 49
2001
United States
Red212
Advertising and marketing agency
0.00/5 (0 Reviews)
Services

Digital

Traditional

Branding

Design

Focus
Service Focus
Discussions
There are majorly three types of redirection processes available for the web pages, including 301, 302, and Meta Refresh. 301 is, to redirect a link permanently, 302 redirects a link temporarily, and Meta Refresh is executed on the page level rather than the server level. 301 RedirectionI prefer 301 redirects that are pretty simple and are used to redirect a webpage from one location to another. Here, the 301part refers to the HTTP status code of the redirected page. In simple words, this redirection process informs the browser that this page is moved permanently. It received a new location and need not move back. In response, the browser sends the user there instantly. That is why, when you try to reach the link SEO Blog by Ahrefs - Link Building Strategies & SEO Tips, it will take it to SEO Blog by Ahrefs - Link Building Strategies & SEO Tips.301 Redirection MethodWhen you ask what method I use for 301 redirections, I prefer the most common one, i.e., editing my site’s .htaccess file. You can get that at the root folder of your website. If you are unable to see the file, then there must be two reasons behind this:You do not have a .htaccess fileYour site is not running on the Apache webserver.If you do not have a .htaccess file, you can create one using Notepad in Windows or TextEdit in Mac. You can create a new document and save it as .htaccess, but remove the standard extension for notepad file, i.e., .txt.There is a variety of web servers available to run different websites. Apache, Nginx, and Windows/IIS are the most common ones. You can ask your web host as if your website runs on Apache server or not, as only Apache server uses .htaccess. Here are some code snippets to add common types of 301 redirect via .htaccess:Redirection of an old page to a new pageRedirection of an old domain to a new domainRedirection of the entire domain from a non-www to www (and vice versa)Redirection of the entire domain from HTTP to HTTPSRedirection of the entire domain from non-www to www and HTTP to HTTPS301 redirects affect SEOSEO professionals connect 301 redirects to PageRank seriously. Page Rank is basically a formula created by Google to value a web page based on the quantity and quality of the links. As per a consensus, 301 redirect clears 95% to 99% of the page authority from an old domain to a new domain. Whereas, a visitor will not notice the difference between 301 and 302 redirections. But, they are completely different things for a search engine. When redirection is temporary, you should be careful while using 301 redirects. If you intend to remove the 301 redirects immediately after implementing it, you should wait for a few weeks or months for the situations to settle. This will save your redirected URL from becoming visible in the indexes of the search engines.  Best Practices for RedirectionAlways consider the best practices while using redirects to make sure your visitors get an optimal user experience with preserving as much page authority as you can. However, the best thing is to avoid using redirection whenever you can. They actually increase your website’s loading time and waste your crawling budget.
There are majorly three types of redirection processes available for the web pages, including 301, 302, and Meta Refresh. 301 is, to redirect a link permanently, 302 redirects a link temporarily, and Meta Refresh is executed on the page level rather than the server level. 301 RedirectionI prefer 301 redirects that are pretty simple and are used to redirect a webpage from one location to another. Here, the 301part refers to the HTTP status code of the redirected page. In simple words, this redirection process informs the browser that this page is moved permanently. It received a new location and need not move back. In response, the browser sends the user there instantly. That is why, when you try to reach the link SEO Blog by Ahrefs - Link Building Strategies & SEO Tips, it will take it to SEO Blog by Ahrefs - Link Building Strategies & SEO Tips.301 Redirection MethodWhen you ask what method I use for 301 redirections, I prefer the most common one, i.e., editing my site’s .htaccess file. You can get that at the root folder of your website. If you are unable to see the file, then there must be two reasons behind this:You do not have a .htaccess fileYour site is not running on the Apache webserver.If you do not have a .htaccess file, you can create one using Notepad in Windows or TextEdit in Mac. You can create a new document and save it as .htaccess, but remove the standard extension for notepad file, i.e., .txt.There is a variety of web servers available to run different websites. Apache, Nginx, and Windows/IIS are the most common ones. You can ask your web host as if your website runs on Apache server or not, as only Apache server uses .htaccess. Here are some code snippets to add common types of 301 redirect via .htaccess:Redirection of an old page to a new pageRedirection of an old domain to a new domainRedirection of the entire domain from a non-www to www (and vice versa)Redirection of the entire domain from HTTP to HTTPSRedirection of the entire domain from non-www to www and HTTP to HTTPS301 redirects affect SEOSEO professionals connect 301 redirects to PageRank seriously. Page Rank is basically a formula created by Google to value a web page based on the quantity and quality of the links. As per a consensus, 301 redirect clears 95% to 99% of the page authority from an old domain to a new domain. Whereas, a visitor will not notice the difference between 301 and 302 redirections. But, they are completely different things for a search engine. When redirection is temporary, you should be careful while using 301 redirects. If you intend to remove the 301 redirects immediately after implementing it, you should wait for a few weeks or months for the situations to settle. This will save your redirected URL from becoming visible in the indexes of the search engines.  Best Practices for RedirectionAlways consider the best practices while using redirects to make sure your visitors get an optimal user experience with preserving as much page authority as you can. However, the best thing is to avoid using redirection whenever you can. They actually increase your website’s loading time and waste your crawling budget.

There are majorly three types of redirection processes available for the web pages, including 301, 302, and Meta Refresh. 301 is, to redirect a link permanently, 302 redirects a link temporarily, and Meta Refresh is executed on the page level rather than the server level. 

301 Redirection

I prefer 301 redirects that are pretty simple and are used to redirect a webpage from one location to another. Here, the 301part refers to the HTTP status code of the redirected page. 

In simple words, this redirection process informs the browser that this page is moved permanently. It received a new location and need not move back. In response, the browser sends the user there instantly. 

That is why, when you try to reach the link SEO Blog by Ahrefs - Link Building Strategies & SEO Tips, it will take it to SEO Blog by Ahrefs - Link Building Strategies & SEO Tips.

301 Redirection Method

When you ask what method I use for 301 redirections, I prefer the most common one, i.e., editing my site’s .htaccess file. You can get that at the root folder of your website. 

If you are unable to see the file, then there must be two reasons behind this:

  1. You do not have a .htaccess file
  2. Your site is not running on the Apache webserver.

If you do not have a .htaccess file, you can create one using Notepad in Windows or TextEdit in Mac. You can create a new document and save it as .htaccess, but remove the standard extension for notepad file, i.e., .txt.

There is a variety of web servers available to run different websites. Apache, Nginx, and Windows/IIS are the most common ones. You can ask your web host as if your website runs on Apache server or not, as only Apache server uses .htaccess. 

Here are some code snippets to add common types of 301 redirect via .htaccess:

  1. Redirection of an old page to a new page
  2. Redirection of an old domain to a new domain
  3. Redirection of the entire domain from a non-www to www (and vice versa)
  4. Redirection of the entire domain from HTTP to HTTPS
  5. Redirection of the entire domain from non-www to www and HTTP to HTTPS

301 redirects affect SEO

SEO professionals connect 301 redirects to PageRank seriously. Page Rank is basically a formula created by Google to value a web page based on the quantity and quality of the links. 

As per a consensus, 301 redirect clears 95% to 99% of the page authority from an old domain to a new domain. Whereas, a visitor will not notice the difference between 301 and 302 redirections. But, they are completely different things for a search engine. 

When redirection is temporary, you should be careful while using 301 redirects. If you intend to remove the 301 redirects immediately after implementing it, you should wait for a few weeks or months for the situations to settle. This will save your redirected URL from becoming visible in the indexes of the search engines.  

Best Practices for Redirection

Always consider the best practices while using redirects to make sure your visitors get an optimal user experience with preserving as much page authority as you can. However, the best thing is to avoid using redirection whenever you can. They actually increase your website’s loading time and waste your crawling budget.

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Red212
5509 Fair Lane, Cincinnati, Ohio 45227
United States
513.772.1020
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