Republic Marketing Ltd

Client Profile A consumer finance company with a 20-year market history aimed to transition the majority of its operations to the online sphere. However, financial constraints and a weak digital presence impeded this goal. The firm provides financial products in the West Midlands region, harbouring aspirations to grow nationwide.

The Issue For an extended period, the client experienced a low influx of inquiries and entrusted us with the responsibility of boosting new customer acquisition within half a year. The limited marketing budget and absence of a robust marketing infrastructure posed considerable obstacles.

Our client, a software firm focusing on crafting tailored software solutions for companies within a specialized market, faced a situation with high sales value and limited lead volume. As a result, each click, website visit, and engagement held great significance. Therefore, we needed to establish processes to capitalize on every available chance.