SENSO Mx.

We're helping to create the product development organization. Our team members have defined processes and procedures for design, dev ops, architecture, and application development using Python and Javascript.

A total of nine members have participated in the project so far. Their roles ranged from design, technical documentation, application architecture, and DevOps to Python and JavaScript application development.

Since developing the MVP, the company has secured its first seed round of funding and onboarded three high-visibility clients.

We operate on Scrum or Kanban, depending on the nature of the work, using Jira, GitHub, Confluence, and Slack.

SENSO Mx worked on an SEO-optimized website with purposeful sections and structured pages to generate and facilitate interaction, conversion, and retention.

The UX conceptualization, design, and construction took four months. The project came to Senso MX as an idea and was worked on until it had solid research, a functional design, and construction optimized to meet all the proposed objectives.

Neurocenter's collaboration with Senso MX culminated in launching marketing campaigns centered on the new website for lead generation. They worked on 160 pages, including various blog posts, and enjoyed results such as an increase in session duration by 134% and a reduction in bounce rate by almost 85%.

Onice Muebles, in conjunction with SENSO Mx., developed a product campaign strategy on Facebook and Instagram that sought to attract new customers through Whatsapp Business. To obtain the most significant reach of possibly interested people, the brand used the tool of audiences with interests devoted to each product and a combination of geographic reach to make home deliveries.

Thus, Onice Muebles targeted these segments with ads for Whatsapp messages using videos, carousels, and responsive images, using specific content for each product. All the creatives prioritized showing the product in detail, highlighting the brand's presence.

To verify the effectiveness of their ads, Onice Muebles conducted internal tests. They discovered that ads showing more product information were more effective. Thus, they were able to incorporate other details into their ads, such as free shipping and prices, which directly impacted the intention of interested people and filtered the NSE.

The result: An acceleration in sales

When the campaign was active from July 2019 to 2021, Onice Muebles experienced a significant increase in leads generated through social media ads, which led to new sales opportunities for the company.

+ 364% ROI.

+ $450,000 in sales during the average month.

+ 438 Whatsapp messages from interested people.

+ 9 continuous months with total capacity production.