SEOBRO.Agency - Revenue Driven SEO Agency

Introduction

The client started its business in 2012, helping customers export and import data between apps (Hubspot, SalesForce, etc.). When we started cooperation, they were searching for possible additional business lines (data warehousing, backup, etc.). During that time, we came up with a close and relevant topic to data migrations and created a content plan. When the content plan was implemented, we found much more traffic than estimators (Ahrefs, Semrush, Google Ads) provided during keyword research. Business owners decided that this could be a separate business. So, it was split into import2.com (data migration between CRM systems) and a secondary domain name – a platform to work with CSV files.

Story

Besides keyword research for different topics related to “data migration,” we also got a few things to do:

• Technical SEO included SEO basics like sitemaps, robots, internal linking, structured data, etc.
• As the company uses YouTube as a marketing channel, we created and tested a process on how to optimize videos and link them to the site.
• On-Page optimization
• Building app-to-app landing pages (wasn’t implemented)

Challenge

The client’s internal teams liked to remove pages (and leave them 404) or create new ones without any notice to us, which made it hard to collaborate on internal linking and on-page checkups.

The site is created using Tilda site builder, which creates some difficulties in updating/creating content, setting structured data, and fixing some technical issues

Some traffic is received by a subdomain help.import2.com, created using Intercom. Intercom wasn’t ready for GA4 migration, so we needed to configure events and to track for both Google Analytics 4 (the whole site was migrated to it), and Universal Google Analytics (to track visitors coming from the “help” subdomain)

Solution

Initial keyword research for various topics related to “data migration” was done. Afterward, with the customer team, we selected the most promising topic. Then did in-depth keyword research, created brand content guidelines, created SOP (Standard operating procedure), and created tasks for copywriters. Finally, everything was published, and traffic spiked.

Using Notion as a team collaboration tool, we were able to set some tracking of added/removed pages and do it correctly in terms of business and SEO. No more removals/addons without our attention; if the business decides to remove a page or add a new one, we search for the best way to do it. Mostly it was a redirection to appropriate pages because almost all pages of this site had backlinks from trusted sources, which we were trying to keep or competitor research to identify future page outlines.

Set both versions of Google Analytics to track events and conversions to find the ROI of different marketing channels

Result

I tried to annotate screenshots. As we can see when we started, cooperation in Mar-April 2021 site had about 500 monthly visitors. When the new content cluster was implemented, traffic spiked to 5600 per month. After the content cluster was moved to another domain in January 2022, traffic dropped to approximately 1000 monthly visitors.

So, traffic increased twice to existent website pages and 10x times if we will consider a new cluster.

ROI

A new service was built to convert people landing to a content cluster from organic search (without any other traffic sources). Their business model covered SEO-related costs in 3 months. The first year (campaign duration) ROI was 400%, and it continues to receive traffic this year. 

Technical and On-Page SEO for main domain (import2.com) added +100% traffic to data migration business.

Introduction

Akruto, Inc was launched in 2011 in the USA. Their product is software that synchronizes Outlook mail, calendar, tasks, and notes with Android (Google) and iOS (Apple) mobile devices. After a peak in 2018, a decline of 15% per year began.

Story

As the first step, we decided to investigate if there is any market fit for this kind of software or if it is a natural decline due to lost interest by users. Using data from Google Search Console, Ahrefs, and Google Ads, we found traffic volumes to the most relevant keywords, and it was sufficient. Going back to content, we discovered that it wasn’t updated for a few years and contained outdated information (i.e., how to use software with iPhone 6, whereas the latest iPhone has version 13). So, the site runs on WordPress, but nothing has been updated for a few years besides WordPress core files.

Challenge

Sometimes the software gets erroneously flagged by antiviruses, and it takes time to clear up the false positive detection. This impacts the download/install rate.

The site has been running for more than 10 years; during this time, many different people were involved in managing it, where no guidelines and brand style requirements existed. 

The software is downloadable and installable only on Windows PC. Mobile users get an error during the download. Loss of potential customers.

Solution

Implemented CTAs (Call-To-Actions) offering visitors to download/try/subscribe to software from blog article content. Before – it was possible to get more information about software only from the top navigational menu or sidebar, which led to people reading the information in a blog and closing the browser tab.

Site restructure. The site has about 1000 pages, with many different page types: software pages, user manual pages, blog pages, and legal pages – all were on the same level in the site structure. Implemented subdirectories for each content type, split blog articles into topics, edited URLs, and built a redirection map.

Edited each blog post and removed “junk” HTML code added when the copywriter copy-pasted the article from MS Word to WordPress. Set headings and paragraphs and merged/removed duplicated articles. Created brand guidelines on writing, styling, and publishing content.

Technical optimizations: no-indexed/no-followed all non-important pages (i.e.,/tag/), cleaned-up sitemap, added structured markup (for articles, local business, software), fixed broken internal and external links, ensured no headings/titles/descriptions are missing or duplicated, and more (our list contains 400+ checkpoints)

Created content strategy and a plan. There are two different running in parallel strategies: One is about publishing guides for new phone releases (Android and iOS), and another is about generic relevant keywords for informational articles.

Result

Traffic growth from Google – from 7311 clicks monthly to 11476 clicks (+59%)

Engagement from blog content increased from approximately 10 per month to 180 in December, which is +1700%

Downloads overall increased from ~80 to ~400 per month, +400%

Sales from ~5 monthly to ~40 monthly (+700%)

Subscribes from ~4 monthly to ~20 monthly (+400%)

ROI

In 6 months we achieved a positive return on investment, and from now on, we will continue with content creation (using a content plan) and off-page optimization.