SERPdojo

About the company:

Willie AI is a an AI content detector that uses similar LLM evaluation models to help publishers and other content creators analyze their content for how it may be perceived against Google's and other search engines method of determining content quality scoring.

Challenge:

The generative AI space is heating up. Well, it's been heating up for some time. However, in the AI space, in particular, it's hard to be able to utilize keyword research know where demand is going to be. The space is changing quickly. And relying on tools like Ahrefs or SEMRush to give indicators of where to market and where to connect demand just doesn't work.

Our challenge was to determine where to find demand in the generative AI market without the use of these types of tools. The founders wanted to get "ahead" of demand, which is often a great strategy for finding product-market fit. In addition, this team was lean, operating on a very small budget, and looking to scale growth to go from seed stage startup to Series A funded.

Solution:

Our team started to produce a number of page types to get ahead of the demand coming from Google. One thing that we know: Google cares a lot about page intent types. However, it can be hard to predict how Google is going to change the SERPs based on how Users click and engage with pages.

As a result, we typically recommend a double-pronged strategy. Where we create solution pages that speak to particular opportunities to highlight our use cases around the software. And create informational pages around the same type of question.

For this software company we knew that "AI Content Detector" was going to be a big keyword. As a result, we created a number of solution pages that spoke to our content detection software service and how it worked. This included use cases, pricing, FAQs, and much more.

Accompanying informational pages along with service pages is a great way to generate topical authority. Which, we still see working as one of the best SEO strategies even into 2025+. With the lack of insights that were available within the space, we knew that producing high-quality and well-informed thought leadership articles were going to be a big way to draw in Users to the service.

In addition, we developed case studies pages that highlighted how we used the software ourselves to solve big problems in the space. Showing results was a great way to bring in free trials, rank, and the pages were utilized and "skinned" into multiple social media posts.