Shikatani Lacroix Design SLD

Shikatani Lacroix Design (SLD) is a Toronto-based strategic design agency with over 35 years of experience helping retail, CPG, and financial brands earn a place in consumers' hearts. At the core of SLD's work is a simple belief: purchase decisions are emotional. The agency's proprietary Think Blink process uncovers the specific emotional triggers that drive a customer to choose one brand over another, while its Blink Factor framework turns that insight into design that has instant and lasting impact.

That thinking runs through everything SLD’s multi-disciplinary team creates at in-house studios in Toronto and Shanghai: strategy, packaging, retail environments, and digital experience. It's an approach global and regional brands have trusted to build real connection with their customers, including PepsiCo, US Bank, Canadian Tire, Tim Hortons, KraftHeinz, Intel, Walmart, WSS, Industrial Bank (China), Progresif (Brunei), and Flow (Caribbean).