Simple Thread

We build great products through collaboration with you. We are guided in our work by four key beliefs about what makes great software.

Great software begins and ends with people.
It requires an understanding of the people who will use it and be affected by it. It means knowing which elements are intuitive, and those that will be confusing or intimidating. An expertly crafted tool not only solves a problem, but is also deeply satisfying to use.

Great software is discovered, not designed.
Every problem has many ways to be fixed. But if you listen carefully, the problem tells you exactly how it wants to be solved.

Great software isn’t perfect.
Perfect is the enemy of good. Making everything perfect is a waste of time, instead we deliver rapidly while listening and learning, then deliver again, and again, and again – simplifying along the way.

Great software comes from great partnerships.
We believe great partnerships are like a thread. Many strands twist together as one, to become better together. Communication and collaboration is at the core of everything we do.