Catherine Ilaschuk, Marketer at Elit-Web
Posted 4 months ago
Our Fractional CMO and optimized marketing
We brought Yanek in as a Remote Marketer (Fractional CMO) to tidy up our marketing and make spend accountable. In month one he audited our stack, fixed tracking, simplified campaign structure, and helped adjust messaging and landing pages. We agreed on a simple cadence: a short weekly call, a one-page metrics view, and a clear sprint backlog. After 2–3 months we saw +25–30% more qualified leads and ~15–20% lower CPA — without increasing budget.
What was the project name that you have worked with SkillROAS?
SpeakUp
What service was provided as part of the project?
Digital Marketing
Describe your project in brief
School of English language
What is it about the company that you appreciate the most?
Business focus and speed. Yanek speaks in goals and P&L, sets sharp priorities, tests fast, kills what doesn’t work, and keeps reporting clean and transparent.
What was it about the company that you didn't like which they should do better?
At times there were too many parallel experiments; we asked for more frequent micro-updates. Once he added a 10-minute weekly recap, tracking progress became much easier.
Rating Breakdown
- Quality
- Schedule & Timing
- Communication
- Overall Rating
Project Detail
- $0 to $10000
- In Progress
- Education