“Our Fractional CMO and optimized marketing”
We brought Yanek in as a Remote Marketer (Fractional CMO) to tidy up our marketing and make spend accountable. In month one he audited our stack, fixed tracking, simplified campaign structure, and helped adjust messaging and landing pages. We agreed on a simple cadence: a short weekly call, a one-page metrics view, and a clear sprint backlog. After 2–3 months we saw +25–30% more qualified leads and ~15–20% lower CPA — without increasing budget.
