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Smartiee Agency

Smartiee Agency is a boutique team of professional marketing consultants, web developers each bringing extensive experience in their respective fields.

Whether it's about building a new brand, refreshing or pivoting the existing brand, we support you using conventional and digital instruments.

  • The agency was established at 2017.

  • We have started our operations in Russia and we expanded the services to Europe and the USA in 2019. Our current focus is in the DACH market.

  • Our clients are startups, law firms, finance companies, e-commerce. The most strong experience we have got with law firms and tech startups.

  • Our core team of project managers contains 5 people, we also have two graphic designers, two web developers, one illustrator and some freelancers. Almost all our team members have been working together since the beginning.

  • We are reliable With us you can find good price / quality, clear guidelines, convenient project timeline, customised solutions, stylish design-solutions, and flexibility.

Germany Germany
Tölzer Strasse 5, Munich, Bavaria 81379
015165716901
Germany Germany
Tölzer Strasse 5, Munich, Bavaria 81379
015165716901
Germany Germany
Tölzer Strasse 5, Munich, Bavaria 81379
015165716901
NA
2 - 9

Service Focus

Focus of Web Development
  • Wordpress - 70%
  • Squarespace - 30%
Focus of Digital Marketing
  • SEO Services - 20%
  • Content Marketing - 20%
  • PPC - 20%
  • Email Marketing - 20%
  • Branding - 20%

Industry Focus

  • Financial & Payments - 35%
  • Legal & Compliance - 35%
  • Startups - 30%

Client Focus

90% Small Business
10% Medium Business

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Client Portfolio of Smartiee Agency

Project Industry

  • Legal & Compliance - 100.0%

Major Industry Focus

Legal & Compliance

Project Cost

  • Not Disclosed - 100.0%

Common Project Cost

Not Disclosed

Project Timeline

  • Not Disclosed - 100.0%

Project Timeline

Not Disclosed

Portfolios: 1

Rebranding of SZP Law

Rebranding of SZP Law

  • Rebranding of SZP Law screenshot 1
  • Rebranding of SZP Law screenshot 2
  • Rebranding of SZP Law screenshot 3
  • Rebranding of SZP Law screenshot 4
  • Rebranding of SZP Law screenshot 5
Not Disclosed
Not Disclosed
Legal & Compliance

Objective:

Smartiee Agency undertook a rapid redesign of SZP Law's corporate identity to refresh the firm's visual brand and enhance its market presence.

Services Provided:

Corporate Identity Redesign

Overview:

In response to SZP Law's initiative to modernize its brand identity, Smartiee Agency swiftly developed a new corporate identity that aligns with contemporary design trends while maintaining the firm's established reputation and values.

Challenges:

Updating SZP Law's visual identity to reflect modern design aesthetics without losing brand recognition.
Completing the redesign within a tight timeframe of 2 working weeks after reference approval.

Approach: Smartiee Agency executed the following steps:

  1. Gathered references and inspiration to inform the redesign process.
  2. Created three distinct concepts for the new corporate identity, providing SZP Law with options to choose from.
  3. Developed the chosen corporate identity concept, including logo variations (brief and full versions), guidelines for acceptable and unacceptable usage, primary and secondary color schemes, visual elements, photography style, typography, business documentation, and presentation materials.
  4. Ensured strict adherence to the approved references and design brief to meet SZP Law's expectations and market standards.

Results:

The corporate identity redesign yielded significant outcomes:

  • Successfully modernized SZP Law's visual brand while maintaining its core identity and professionalism.
  • Provided SZP Law with a cohesive and versatile brand guideline that ensures consistency across all communications.
  • Completed the project within the agreed-upon timeframe, meeting SZP Law's urgent need for a refreshed corporate identity.

Conclusion:

Smartiee Agency's efficient approach to corporate identity redesign enabled SZP Law to present a contemporary and cohesive brand image, reinforcing its position as a leading legal firm in Moscow, Russia.

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