Overview

About SoftGlaze

Need a WordPress developer whose work you can check before you pay? SoftGlaze is a custom WordPress and WooCommerce development studio founded in 2022 and run by Azhar Ali, a WordPress Core Contributor with seven years of professional experience. SoftGlaze LLC is registered in Albuquerque, New Mexico, USA, and the work is led from Multan, Pakistan, for clients worldwide.

SoftGlaze is one senior developer, not an agency. You work directly with the engineer who plans, writes, tests and supports your code. There are no account managers, no junior hand-offs and no outsourcing, so decisions are made by the person who understands the code and answers come fast.

Verifiable WordPress expertise

Azhar is credited on 7 changesets in WordPress core. Those credits cover testing and verifying other contributors' patches, a PHPUnit regression test he wrote that shipped in core, and ticket #65802, a core bug he reported and fixed himself. He also holds WordPress Meta credits and 10 WordPress.org contributor badges, including Core, Meta, Plugin Developer, Theme Developer, Test, Training and Translation Editor for Urdu.

Published plugins and themes

SoftGlaze has 8 plugins and 2 themes on the official WordPress.org directory, each manually reviewed by volunteers before release: SoftGlaze PDF Invoices for WooCommerce (invoices, credit notes, packing slips, partial payments, deposits and e-signature), SoftGlaze Invoices Gulf, SoftGlaze Maintenance Mode and Coming Soon, SoftGlaze Click to Chat, SoftGlaze AI Crawler Monitor, Driveline Core, Driveline for Elementor and Driveline for WPBakery, plus the Warqa full site editing block theme and the Driveline theme.

Experience and recent work

150+ completed projects, including 60+ WordPress websites and 20+ WooCommerce and Shopify stores, for clients in the UK, the Netherlands, the US, the UAE and Pakistan. Recent work includes Kliniektarieven.nl, a Dutch cosmetic clinic comparison and booking platform; Klustarief.nl, a home services marketplace; and a multi-site portfolio for a Dubai notary and legal services practice, where SoftGlaze designed and built custom WordPress themes, bilingual English and Arabic sites, structured data and a search-console-led SEO and content plan for each domain.

Services

  • Custom WordPress development: themes, child themes, full site editing block themes and Gutenberg blocks
  • WordPress plugin development, integrations and plugin conflict fixing
  • WooCommerce development: store builds, checkout and cart customization, Stripe and PayPal, PDF invoicing and tax compliance
  • PHP and Laravel web applications, REST APIs and React front ends
  • Technical SEO, schema markup and answer engine optimization for WordPress sites
  • Website speed optimization and Core Web Vitals
  • WordPress security, malware removal and hacked site recovery
  • WordPress maintenance, website redesign and migration
  • White-label WordPress development for agencies

How SoftGlaze works

A clear written scope and fixed quote before work starts, staging first, clean code that follows WordPress coding standards, and a handover your team can edit safely. Rates start at $15 per hour and projects start at $500. English and Urdu spoken; right-to-left and multilingual builds supported.

Verify everything at profiles.wordpress.org/softglaze and github.com/softglazee, then contact [email protected] or +923000748477.

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Focus

Service Focus of SoftGlaze

How the team's effort is distributed across services.

70%20%10%

Industries Focus

30%25%20%15%10%

Client Focus

Small Business80%
Medium Business20%

The Positioning

AI Tools & Purpose

The stack the team uses to move faster.

Claude
Faster code review, testing and documentation
ChatGPT
Drafting specs, test cases and client docs
GitHub Copilot
In-editor code completion for PHP and JS
Cursor
AI-assisted refactoring across large codebases
Gemini
Research on APIs and browser behaviour
Perplexity
Sourced research on SEO and web standards
Selected Work

Client Portfolio of SoftGlaze

Where their work concentrates - by industry, budget, and timeline.

Project Industry

Healthcare4%
Business Services13%
eCommerce4%
Media8%
Productivity13%
Legal & Compliance42%
Advertising & Marketing13%
Entertainment4%
Major industry focus
Legal & Compliance

Project Cost

$0 to $10000100%
Common project cost
$0 to $10000

Project Timeline

Not Disclosed21%
1 to 25 Weeks79%
Typical timeline
1 to 25 Weeks

Clients: 16

KliniektarievenKlustariefSilkosoftThe WhereversVirtu VortexNotary Services DubaiNotario Lawyers UAELawyer in DubaiCertified True Copy DubaiPrivate Notary DubaiDubai Notary ServicesNotary Public in DubaiCPC ClueCapCut Templates XPicsArt HubPulse Link

Portfolios: 24

Where we are

Locations (1)

Offices where SoftGlaze operates.

Headquarter
Pakistan

Pakistan

Near Finca bank
Jalalpur Pirwala, Punjab 59250
032614210120