Spacebar

Allerin is a global technology services provider specializing in research and development of cutting edge solutions using AI/ML, IoT, Data Analytics, blockchain, and others.

Why did Allerin need help with content marketing?

Allerin wants to establish its authority as a leader in exploring and developing new age solutions based on innovative technologies. For this, they needed to publish content at a scale that matched the breadth and depth of their expertise. All the content published by Alllerin needed to be fact-based, original and focused on thought leadership.

Where Spacebar’s content marketing services helped

Spacebar’s team of high-research content creators helped with the monthly strategy which involved Creating topics based on emerging and current tech trends, 

 Performing in-depth research on every topic, from different credible sources 

 Writing thought leadership content backed by facts and industry insights.

Spacebar consistently delivers up to 30000 words a month, while adhering to the brand’s tone and style guidelines.

Escape to a Fun Water Park

The Great Escape is a popular water park near Mumbai. It traditionally relied on offline partners to generate footfalls. Great Escape wanted to leverage digital marketing for two objectives:

Build brand awareness

Generate online tickets sales

Make the Brand Viral

From gaming the algorithm to using influencers to UGC, we leverage multiple strategies to create virality for the brand. And through this approach, we were able to tap into demand generation for online and offline sales. We have reels ranging from 1M to 50K views.

Drive Online Ticket Sales

An aggressive push was planned and executed across Meta Ads, Google Ads and YouTube to drive online ticket sales. Month-on-month targets were set with the client and achieved by the team leveraging a host of campaigns and ad tactics of traffic, conversions and remarketing. 

Here’s a snapshot of campaign performance:

Beyond the Digital Platform

We helped shape the client’s brand image both online and offline platforms. Campaigns like Beat the Heat, Mastika Holi-day, Christmas Hoga Xtra-Masti, and Ye Diwali Vacation Wali more became the brand campaign across digital and offline channels.

Learn through Comics in Action

Qomix makes learning about the world fun by creating stories in the comic format. While there are many comics apps available, Qomix is the first of its kind comic learning app.

Launch System Ready

After a year of the app and learning comics being in development, they were ready for a soft launch.

Mapping the Strategy

The goal was set: Reach out to the right target audience in specific geographies and generate app downloads.

We identified that Facebook, Instagram and Google would be the best platforms to get maximum reach.

Planning the Communication & Offer

Grabbing eyeballs through ads and organic social media wasn’t going to be enough. We had to effectively communicate what the app was and make an offer good enough to get maximum downloads.

AYM Syntex is India’s top yarn manufacturer. AYM believes that the humble annual report, often dismissed as a regulatory requirement, can be a powerful vehicle to communicate a brand’s values, personality, and vision. In 2020, they reached out to Spacebar to craft their annual report. Since then, Spacebar has been involved in building the non-financial sections of their annual reports every year.

Through strategic storytelling and creative infusion, Spacebar has transformed AYM’s annual report from being a numbers-and-compliance-filled booklet into a branding masterpiece that resonates with stakeholders.Every number in an annual report tells a story. It’s not just about profit margins or EBIDTA, it’s about why those numbers are there and what they mean for the brand’s future. Spacebar didn’t just present cold, hard data. Instead, we wove those numbers into a larger narrative of innovation and resilience. We ensured that the tone was always optimistic but pragmatic, reflecting the brand’s approach to long-term, sustainable growth.

We used imagery to subtly reinforce key brand messages. For example, when discussing sustainability initiatives, we included photos of eco-friendly processes, highlighted the company’s zero liquid discharge systems, and showed how recycled products were woven into their product portfolio. By visually reinforcing these aspects, the company was able to embed sustainability into their brand identity for shareholders, customers, and employees alike.

In the age of social media, we often think of engagement as something that happens on Instagram or LinkedIn. But you can bring that same sense of engagement and interaction to an annual report. For AYM, we created infographics that broke down complex data, making it easier for stakeholders to digest. This wasn’t just about making the report pretty—it was about fostering a deeper connection between the brand and its audience.