Stone Haven Capital Group

The first piece of work was defining who we should actually go after. AWS consulting sells to everyone in theory, which in practice means your messaging lands with no one. Stone Haven worked through our past projects to identify the segments and the triggers that lead to a migration or a cost review, and built the campaigns around those. After that they handled the operational side entirely: accounts, sending infrastructure, copy, campaign management, and replies. We approved the account lists and our solutions engineers took the calls. At peak they were sending over 400k emails a month for us. Results have been consistent: 10–20 meetings a month once things matured, around 10% of those converting into scoped projects, and roughly $600K in new business across five months. Communication was quick and everything ran on schedule, but the portal meant we rarely needed to ask for updates—we could just check in anytime.

We partnered with Stone Haven Capital Group to establish a reliable outbound lead generation channel for our network infrastructure business, which serves manufacturing companies across the US and UK. Previously, most of our growth came from referrals and inbound opportunities, so we wanted to build a second channel that could consistently generate new conversations. Stone Haven handled our cold email outreach end to end—building target lists, developing copy, running campaigns, and passing qualified conversations directly to our sales team. In six months, we closed more than 70 deals through their pay-per-lead model, with an average contract value of around $17K. The volume and consistency of qualified conversations have made a real difference to our sales results, helping us generate new business reliably every month. Scheduling and execution have been dependable throughout the entire engagement.

We found Stone Haven through one of their own cold emails—which was honestly the best demonstration of what they do. After a short call, we agreed on a pay-per-qualified-lead model and were live within about a week. They handled everything: building the lead lists, writing copy, managing sends, responding to replies, and booking calls directly into our calendar. We approved the targeting and copy upfront, then just showed up to the calls. Over 4 months, that generated 200+ calls with US manufacturing owners, and about 25% converted to clients. Our revenue grew close to 80% during that period, and deals closed faster too—usually in 2-3 weeks—because prospects already understood what we do before the first call.

We'd tried building prospecting in-house multiple times, but it always faded once advisors got busy with clients. Stone Haven took the entire function off our hands. They started by analyzing who we'd actually closed and why, then built target profiles around that data and shared prospect lists with us for sign-off before launch. After that, they handled the outreach writing, ran the campaigns, and passed us only leads that showed genuine interest. Since April, we've received over 200 qualified leads monthly and closed between 4 and 13 new clients each month. Our first month ran about 20% below projections on close rate, but their portal made it clear the drop was in our follow-up process, not lead quality. We corrected it within a few weeks.