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Growth - Oriented App Marketing Agency

Studio Mosaic is an award-winning, growth-oriented mobile app marketing agency that helps companies launch and promote their mobile apps worldwide. We deliver full-funnel marketing services that include acquisition, retention and monetization.

Since our inception in 2013, we have helped more than 800 apps achieve growth through our data-driven approach. For every project, we create a custom strategy that caters to the specific business needs of our individual clients.

Our Growth Services:

  • App Audit & Product Analysis

Industry benchmarking, competitor analysis & product review to recommend app enhancements that would maximize usage & retention.

  • App Store Optimization (ASO)

Keyword optimization and Icon & Screenshot design to maximize appstore visibility and conversion rates that increase organic installs.

  • Paid User Acquisition

Acquire users from top-tier ad networks (Apple, Facebook & Google) using performance analytics & high converting creatives to drive positive ROI.

  • Conversion Rate Optimization (CRO)

Full-funnel optimization strategies to improve acquisition, activation, conversion & retention, leading to higher usage & revenue growth.

  • Monetization Strategy

Data-driven insights, competitor review, & A/B testing to optimize app pricing & monetization strategy that maximizes user LTV & revenue.

  • App Preview Videos

Engaging appstore app preview videos that highlight app’s benefits & features to increase appstore conversion rate & boost downloads.

Studio Mosaic is recognized as a leader in the app marketing industry. Since 2018, we have won Best Apple Search Ads Campaign and have consistently been shortlisted as finalists across categories including App Marketing Agency of the Year, Growth Team of the Year & Best Paid User Acquisition Campaign at the App Growth Awards (AGA) in Berlin.

Certifications/Compliance

Great Place To Work

Partner Programs

Google Ads Certification
Meta Business Partner
India India
4th Floor, Khasra No, 316/274, Westend Marg, near Saket Metro Station, Saidulajab, Delhi, Delhi 110030
+91143598528
$25 - $49/hr
10 - 49
2013

Service Focus

Focus of Digital Marketing
  • Mobile App Marketing - 100%

Industry Focus

  • Advertising & Marketing - 100%

Client Focus

80% Small Business
20% Medium Business

Review Analytics of Studio Mosaic

3
Total Reviews
5.0/5
Overall Rating
0
Recent Reviews

What Users Say

We had a great learning & successful experience
Ishi Rodriguez
Ishi Rodriguez
Efficient, Professional, Understanding & surpasses Expectations
Brandon Wilson
Brandon Wilson , Digital Marketing Specialist at ASA MEDIA
We had a great learning & successful experience
Ishi
Ishi

What Users Like The Most

  • What I appreciate most about Studio Mosaic is their unwavering commitment to their clients. They don't just focus on delivering a service; they prioritize education and empowerment. Akio and his team ensure that I understood the process and are equipped to navigate the tech industry confidently.

What Users Like The Least

  • Fortunately, there's nothing negative to report.

Detailed Reviews of Studio Mosaic

5.0 3 Reviews
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  • Most Recent
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Ishi Rodriguez
Ishi Rodriguez
Posted on May 16, 2024

We had a great learning & successful experience

Working with Akio and his team at Studio Mosaic has been nothing short of extraordinary. They didn't just assist me; they held my hand through every step of the process. From conceptualizing my idea to deploying the app on various platforms, they were there, offering invaluable guidance and support.
As someone deeply rooted in the healthcare field with zero tech background, their patience and expertise were indispensable. They didn't just deliver a product; they empowered me with knowledge about the tech industry. Their trustworthiness, reliability, and professionalism shone through in every interaction.

What was the project name that you have worked with Studio Mosaic?

Mobile App Development

What service was provided as part of the project?

Mobile App Development

Describe your project in brief

Develop an app called Spanish for Professionals: Chiropractic Edition. Despite lacking any prior experience in tech, internet marketing, or app development, I ventured into this unknown territory.

What is it about the company that you appreciate the most?

What I appreciate most about Studio Mosaic is their unwavering commitment to their clients. They don't just focus on delivering a service; they prioritize education and empowerment. Akio and his team ensure that I understood the process and are equipped to navigate the tech industry confidently.

What was it about the company that you didn't like which they should do better?

Fortunately, there's nothing negative to report.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • Completed
  • Information Technology
Brandon Wilson
Brandon Wilson, Digital Marketing Specialist at ASA MEDIA
Posted on Nov 22, 2017

Efficient, Professional, Understanding & surpasses Expectations

They are top notch developers and designers with a good idea of global and current affairs digital . Highly recommended.

What service was provided as part of the project?

Mobile App Development, Digital Marketing

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating
Ishi
Ishi
Posted on Feb 27, 2019

We had a great learning & successful experience

What was the project name that you have worked with Studio Mosaic?

Mobile App Development

What service was provided as part of the project?

Mobile App Development

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • Completed

Client Portfolio of Studio Mosaic

Project Industry

  • Advertising & Marketing - 100.0%

Major Industry Focus

Advertising & Marketing

Project Cost

  • $100001 to $500000 - 66.7%
  • $500000+ - 33.3%

Common Project Cost

$100001 to $500000

Project Timeline

  • 26 to 50 Weeks - 33.3%
  • 51 to 100 Weeks - 66.7%

Project Timeline

51 to 100 Weeks

Clients: 11

  • SonyLIV
  • iFax
  • Miraj
  • GolfGS SwingU
  • Kalido
  • Warrp
  • SunSeeker
  • Warpp
  • RumbleDebate
  • TravelPal
  • PatPat

Portfolios: 3

Miraj

Miraj

  • Miraj screenshot 1
$100001 to $500000
45 weeks
Advertising & Marketing

Miraj (Education)

ABOUT THE APP
Miraj is an ad-free app for Muslim kids that teaches them about the heritage of Islam through fun and interactive activities like mini-games, puzzles, audiobooks, interactive books, and stories from the Holy Quran and Hadith.

OUR ROLE
We provided a comprehensive marketing solution for them to optimize the app’s functionality, monetization, and ASO followed by carefully curated User Acquisition Campaigns that resulted in a jump in the overall usage and revenue.

RESULTS ACHIEVED

  • 2X Increase in Organic Installs in just 2 weeks after ASO
  • 6X Increase in Monthly Downloads
  • 3X Increase in Monthly Revenue
App Store Play Store Web App
iFax

iFax

  • iFax screenshot 1
$500000+
100 weeks
Advertising & Marketing

iFax (Business)

ABOUT THE APP
iFax is a lightning-fast mobile faxing app and offers enterprise-grade security & HIPAA compliance for a secure faxing experience. The app is available on iOS, Android, Mac & Apple Watch.

OUR ROLE
We’re an end-to-end marketing partner for iFax offering Product Suggestions, App Store Optimization, and User Acquisition as part of our services.

RESULTS ACHIEVED

  • Ranked 1 on the iTunes daily charts for fax app category
  • 194% Growth in Monthly Installs
  • 11x Growth in Monthly Revenue
App Store Play Store Web App
Kalido

Kalido

  • Kalido screenshot 1
$100001 to $500000
52 weeks
Advertising & Marketing

We helped them drive 100,000+ installs in one year across India, Nigeria, South Africa & UK. 

Client's Review: "Studio Mosaic’s responsiveness, flexibility, and constantly improving work helped boost app use significantly, while also reducing costs. The team’s adaptability and creativity have bolstered capacity for expansion into new markets. Customers can expect an impressive return on investment."

Case Study: http://bit.ly/2IRRW0X

App Store Play Store Web App

Executive Interview of Studio Mosaic

Akhil Chandra
Akhil Chandra
CEO
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Please introduce your company and give a brief about your role within the company?
Studio Mosaic is an award-winning app marketing and growth agency that has consistently been ranked amongst the Top App Marketing Agencies in the world. Our eclectic team of Appstore experts use a mix of organic and paid growth hacking techniques to help mobile app businesses grow their active users and monthly earnings. We are based in New Delhi, India and have been scaling mobile apps for over 5 years.

I am the Founder and CEO of Studio Mosaic and oversee the business development and marketing efforts within the company. I work on the strategic vision of Studio Mosaic and regularly consult app entrepreneurs, startups and large enterprises on their app store strategies.
What was the idea behind starting this organization?
I originally started Studio Mosaic as an app publishing studio to build and market our own mobile apps. We tried a lot of things in the process of launching our first mobile app and learnt the ropes of promoting it organically as well as inorganically. So while we were working on our newer apps where the turn-around-time was high, we decided to use our newly acquired knowledge and experience to help other mobile app owners succeed in the competitive Appstore landscape on the side. The rest, as they say, is history. Today, we work as the virtual CMO’s or an outsourced growth team for a lot of apps. As their growth team, we monitors all aspects of their business and help them grow in their desired manner, without charging an arm and a leg for it!
What are your company’s business model–in house team or third party vendors/ outsourcing?
App marketing is still a very niche industry and the pool of people experienced with app marketing is limited. We have therefore built in-house expertise by hiring people with a passion for mobile apps and marketing and train them on-the-job.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
By developing a team in-house, we have been able to develop an in house library of some of the best (and not-so-good) practices for growing apps that the team collectively draws from as well as builds upon, constantly. The client therefore, always benefits from this learning.

An in-house model also gives us flexibility & agility so we are much better equipped to handle uncertainties and contingencies as compared to a someone which has an outsourced model.

Resources too are carefully selected and allocated to projects based on their strengths and the requirements of the client. And they are always available over Skype, email etc. to discuss about the app, the progress, plans etc.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We cater to businesses that have a consumer-centric mobile app (B2C app) in English speaking countries. These apps can be from any category on the Appstore or Play Store. A high majority of our clients work with us on an ongoing basis that usually lasts about 4-6 months. Even though we &most of them would like to continue working with us, they are sometimes unable to do so because of budgetary constraints, product/development issues or other such external factors. In some cases, our clients have even resumed working with us after a gap 6-12 months, after they have fixed these issues. We have clients to have worked with us on multiple apps. We also have a high referral rate as a lot of our clients refer us to their friends/family. Over 90% of our clients have worked with us for a minimum of 3 months and about 20% of them have been with us for over 12 months.
What do you find to be some of the most key factors for running a successful agency in the field of Mobile App Marketing?
I believe it’s the people and the team that is the no.1 factor for running a successful mobile app agency. The team needs to have a strong blend of analytical thinking and creative execution. One needs to be comfortable with numbers to be able to consume large volumes of data and draw actionable insights from it. Based on the insights, one then has to offer a creative solution in the form of messaging/communication and the overall delivery to ensure that we achieve the desired objective. Finding such people who possess both these qualities is the key to success.
What are the key factors that you consider before deciding the cost of a project?
Our costs are largely influenced by the scale and magnitude of the work we have to deliver and the value we create for our clients in the long-run. Factors like number of app platforms to be promoted, monthly advertising spends, selection of services delivered, goal to be achieved, period of engagement etc. determine our fee.
What kind of payment structure do you follow to bill your clients?
We charge a fixed price for certain one-time activities like design, video-making etc. The rest of the activities come under a monthly retainer fee.
Name a couple of activities that you think provide the best ROI in terms of benefit/impact when it comes to different areas of Mobile App Marketing.
I feel Appstore optimisation is one of the most high impact activity we offer. It is the most reasonably priced and builds a strong foundation for long-term, ongoing performance by delivering organic downloads.
Kindly share your feedback on how Goodfirms has been doing so far in increasing your visibility among potential clients.
Goodfirms has done a tremendous job in collating all the agencies and service providers on a single platform. They regularly provide us a few organic leads every month and have helped us in improving our online visibility.