Sulmi Web Development:
Techlancers Middle East partnered with Sulmi, UAE-based automotive technology company, for developing a website as a strategic branding and marketing tool to facilitate user engagement and strengthen brand loyalty. The website serves as the primary digital platform for Sulmi to showcase its commitment to sustainable mobility, scalable manufacturing, lower environmental impact, and engineering capabilities with world-class design and technology.
Client’s Background:
Sulmi is a UAE-based, tech-first mobility solutions company. The company manufactures sustainable vehicles and implements its flagship automotive software Autonomy. It’s an established dealer of electric motorbikes in the region, highly dedicated to engineering sustainable mobility solutions to minimize environmental impact. Our client is revolutionizing the transportation by building electric motorbikes that have:
- world-class engineering
- cutting-edge AI technology
- high-end design
While their products are innovative, what actually distinguishes Sulmi from other businesses is the right balance it has created between performance, style and eco-friendliness.
Review:
Our mission is engraved in each of our business operations – sustainable mobility, and we were looking for a technology partner that would instantly connect with our mission. Techlancers Middle East demonstrated a deep understanding of this commitment and shared our passion for engineering innovative solutions for a greener future.
From the outset, their team exhibited unparalleled professionalism and dedication, meticulously created our website’s user experience that does justice to our brand vision.
The Idea and Purpose Behind Sulmi's Website:
While Sulmi is an already established name in the automotive technology sector, they primarily needed a website as a digital representative of their brand. They needed a website that was minimal, yet sophisticated in design. According to their marketing team, they needed a website that would compel users in exploring what Sulmi stands for and discovering the state-of-the-art technology that powers Sulmi’s innovative products.
Web Features:
According to the strategic ecommerce website revamping plan for the Green Beauty website, we added and improved the following website features:
dedicated sections on Home and About pages that highlight Sulmi’s passion, mission, vision and values
Wishlisting feature
dedicated sections that talk about Sulmi’s manufacturing practices, engineering, design and technology choices
a product page where users can explore Sulmi’s electric motorbike’s features and pre-order
a news section that hosts publications, industry insights and research
a demo drive booking page with a scheduling feature