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Boutique PR for Underdogs, Startups, and Small Biz

The BCPR Group is a dynamic public relations firm with roots in Tampa, Florida and Minneapolis, Minnesota. We serve as a true partner and extension of your team, working closely with national and local organizations to amplify their stories in communities across the country. We don’t just offer public relations strategy and media relations support—we immerse ourselves in your mission, goals, and challenges to ensure that every campaign feels like it’s coming from within your organization.

As champions for the underdogs and advocates for the underrepresented, we are passionate about giving a voice to those who might not always have the platform to share their unique narratives. Whether you’re a grassroots nonprofit, a startup breaking into a crowded market, or an established company seeking to reach new audiences, we pride ourselves on representing those who deserve to be heard. Through meaningful relationships and genuine partnerships, we help you connect with the right media, cultivate your brand's story, and achieve lasting impact.

United States United States
100 N Ashley Dr Suite 600, Tampa, Florida 33602
6518955842
NA
2 - 9
2018

Service Focus

Focus of Digital Marketing
  • Content Marketing - 20%
  • Public Relations - 80%

Industry Focus

  • Business Services - 20%
  • Consumer Products - 20%
  • Real Estate - 20%
  • Retail - 20%
  • Education - 10%
  • Food & Beverages - 10%

Client Focus

100% Small Business

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Client Portfolio of The BCPR Group

Project Industry

  • Art, Entertainment & Music - 25.0%
  • Hospitality - 25.0%
  • Other Industries - 50.0%

Major Industry Focus

Other Industries

Project Cost

  • Not Disclosed - 100.0%

Common Project Cost

Not Disclosed

Project Timeline

  • Not Disclosed - 100.0%

Project Timeline

Not Disclosed

Clients: 4

  • The Vets
  • LadyFine
  • KinderLab Robotics
  • Smileyscop

Portfolios: 4

Kinderlab Robotics

Kinderlab Robotics

  • Kinderlab Robotics screenshot 1
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Art, Entertainment & Music

KinderLab Robotics is a Boston-based company that creates educational STEAM robots. KIBO, their featured robot kit, is  a fun, educational toy that engages even the youngest children in STEM-based learning.

KinderLab Robotics retained The BCPR Group to run their holiday, national consumer public relations campaign. For 4 years, BC helped introduce KIBO to the media and secured  gift guide placement in some of the world's top media outlets.

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Kinderlab Robotics

Kinderlab Robotics

  • Kinderlab Robotics screenshot 1
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Hospitality

Smileyscope helps to redefine procedural fear through positivity with evidence based, antimicrobial, medical grade VR.

Smileyscope hired BCPR to spread the word about its new VR medical device and its use in clinics in major markets and nationally throughout the US.

SmileyScope secured $5.8 million in investments, won the 2023 Inc Trailblazer Award, and accumulated over 300 million unique monthly views via 24 media placements in one year. Those media placements added up to $2,715,942 in equivalent ad revenue.

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Lady Fines

Lady Fines

  • Lady Fines screenshot 1
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Other Industries

Lady Fines is a groundbreaking disability-inclusive apparel brand dedicated to empowering and celebrating individuals, regardless of their physical abilities. This innovative brand is revolutionizing the fashion industry by creating clothing that is not only stylish but also functional, comfortable, and accessible for everyone.

With a mission to break down barriers and challenge societal norms, Lady Fines embarked on a journey to redefine fashion. The message behind the brand is that fashion should be a form of self-expression that knows no boundaries, and they are committed to making this vision a reality.

Lady Fines partnered with The BCPR Group to spearhead their launch PR strategy. This partnership aimed to amplify Lady Fines' message of inclusivity and empowerment across various media platforms, reaching local audiences. 

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The Vets

The Vets

  • The Vets screenshot 1
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Other Industries

The Vets is a new mobile, at-home veterinary service that is transforming the pet care industry by bringing quality care into pet parent's homes, which ultimately allows veterinarians to develop stronger relationships with pets and their owners in a stress-free environment.

The Vets hired BCPR to craft/manage a national PR strategy and help spread the word about the new service in their 17+ markets.

BCPR helped The Vets accumulate 361 national and local media placements in the span of a year. This included 268 backlinks and 10,078,409,006 unique monthly views.

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