The Growth Syndicate

Frends is a European iPaaS platform selling into regulated industries. Strong product, capable team, but marketing activity wasn't translating to pipeline. We brought focus: two industries, one region first. Built an ABM engine powered by thought leadership content that earned attention instead of demanding it. Created a weekly sales-marketing rhythm around a shared engagement file so every euro went to accounts that mattered.

The results: 24 direct opportunities from ABM, 300+ high-value accounts engaged, MQL-to-SQL conversion jumped from 14% to 25-30%, and website CTR tripled. The Sweden playbook is now live in UK and DACH.

Cutr (YC 2022) is redefining how companies source and produce wooden components through its B2B marketplace for on-demand wood manufacturing services. But pioneering a new category came with a unique challenge: most of Cutr’s potential customers weren’t searching online, and there was no established digital buyer journey to follow. Traditional demand capture channels, like search ads or content, had limited reach in this offline-dominated industry. The goal was clear: create scalable traction in a category with limited online demand, generate qualified opportunities, and enable Cutr’s sales team to drive growth more efficiently.

Cradle is a deep-tech biotech company using AI to revolutionize protein engineering. Backed by IVP and Index Ventures, they were scaling fast post-Series B but lacked the marketing systems to match their technical excellence.

We built a thought leadership engine that doubled their CEO's LinkedIn following to 10,000+, ran community-focused campaigns targeting top pharma accounts in the EU and US, and created a clear process for flagging high-value engagement for sales follow-up.

The results: 3M+ impressions, 10,000+ organic engagements, 60+ sales interactions flagged per quarter, and a webinar with 350+ signups (30% from ICP accounts).