TMD

A unique identity:

We drew on the close proximity to the Himeji Gardens and the sculptural articulation of the building to create an impactful brand for Paragon on the Park. The colour palette features the beautiful Turkish Rose and Golden Sands tones of the Cherry Blossom tree in bloom, which was further enhanced by the use of a textured background.

A refined experience:

The logo itself was developed using a contemporary Serif hero typeface, accompanied by a contrasting light sans typeface. This create a sense of refinement that reflects both the location and luxury of the building.

Responsive, accessible and optimised:

Our goal was to generate qualified buyers and nurture prospects through each stage of their buying journey, which was achieved through a fully responsive custom-designed website, tailored digital ad campaigns and personalised communication.

Overview:

A new chapter: As Maddie Visser Finance evolved into MV Finance, the goal was clear - to reflect the growth of the business and its expanding team while building a more mature and professional brand identity. The rebrand needed to balance approachability with a sense of trust and reliability, creating a strong foundation for future growth.

A sophisticated new look:

We moved away from playful tones to establish a refined, professional brand identity. The new logo and branding featured a sleek typeface and a neutral colour palette with calming blues—symbols of trust and stability. From office signage to digital assets, every element was designed to reflect MV Finance’s commitment to its clients and its growing presence in the finance industry as local Adelaide finance broker.

A website built for results:

The new website was crafted with a focus on delivering more traffic and higher rankings. With improved SEO, better navigation, and richer content, the site now attracts qualified leads and provides visitors with an intuitive experience. Mobile responsiveness was prioritised to ensure seamless access across devices, making it easy for clients to explore services and get in touch.