Upsimpl Design Studio Private Limited

Upsimpl is a discovery-led product design studio that partners with enterprise and startup teams building deeptech and B2B SaaS products. We validate the problem before we design the solution — every engagement starts with structured discovery, not wireframes, so what we ship actually gets adopted by users rather than shelved after launch.
Our core differentiator is senior delivery: every project is led by experienced UX/UI designers, not junior resources cycling through templates. We've delivered 16 projects since December 2024 across 11+ industries, including DevOps, maritime, fintech, and LMS platforms. Our flagship engagement with DuploCloud involved leading their DevOps operations transformation, designing their agentic AI experience from the ground up, and rebuilding their design system to international standards — cutting task completion time by 50%.
We work as an embedded extension of our clients' product teams, not an outsourced vendor: our process includes competitive benchmarking, usability audits, and design systems built to scale internationally. Two of our clients have engaged us for multiple projects, a signal we treat as more meaningful than one-off case studies.
Team: 7 people covering UX/UI design, senior graphic/branding design, and motion design, led by founder Neelam.
We're best suited for companies scaling into a new market, segment, or user base whose product currently feels dated, has a steep learning curve, or is feature-rich but underused.