Webugol

Business description:

Drobot Construction has carved a niche in both residential and commercial construction sectors, offering expert services in waterproofing and underpinning. Boasting over five years of industry experience, they are a reliable choice for clients in the GTA.

Customer Needs:

Establish a new Google Ads account, Google Tag Manager, and Analytics setup to kickstart their advertising efforts.
Conduct a thorough SEO and market analysis to identify enhancements for the website to boost its conversion rate.
Implement changes based on the analysis to improve site performance and setup conversion tracking via Google Analytics.
Develop and execute targeted search advertising campaigns within specified territories and budgets.
Initiate the RMax campaign using existing semantic cores, crafting unique headlines, descriptions, and creative elements for the ads.
Monitor and optimize the advertising campaigns daily, adjusting the cost per click in line with market trends.

Challenge:

Drobot Construction had no previous experience with Google Ads, requiring a comprehensive approach to establish a strong online advertising presence from scratch.

Solutions:

A detailed initial analysis, including SEO and market research, was conducted to lay a solid foundation for the advertising strategy.
Necessary modifications were identified and implemented on the website to ensure an optimized conversion rate.
A new Google Ads account, along with Google Tag Manager and Analytics, was created to facilitate detailed tracking and management of advertising efforts.
Semantic cores for the campaigns were meticulously collected and clustered, with unique text ads developed for each group, ensuring the relevance and effectiveness of the search advertising campaigns.
The search advertising campaigns were launched on well-defined territories with a pre-agreed budget, allowing for targeted and efficient marketing.
Preparation and launch of the RMax campaign followed, leveraging the collected semantic cores and newly created ad creatives to further reach potential clients within specific areas and budget constraints.

Results:

The search advertising campaigns saw a successful launch, with the performance being closely monitored and optimized for cost per click, adhering to market conditions.The RMax campaign, introduced subsequently, demonstrated effective reach and engagement within the chosen territories and budget limits.

About company:

Invigor Medical is an online medical clinic based in Kennewick, Washington, that specializes in health and wellness, dedicated to helping individuals achieve optimal health and vitality through personalized and evidence-based treatments. As a pioneer in telemedicine, Invigor Medical provides convenient access to a wide range of healthcare services, allowing patients to consult with licensed healthcare providers from the comfort of their own homes.

Business Description: 

Invigor Medical is an online health and wellness clinic based in Kennewick, Washington, specializing in a range of treatments aimed at improving overall health and vitality.

Challenge: 

The clinic faced significant issues with incorrect conversion tracking and underperforming advertising campaigns, leading to inaccurate data collection and suboptimal performance.

Solutions:

• SEO Audit and Market Analysis: Conducted a thorough SEO audit and market analysis of the website to identify key areas for improvement.
• Correction of Conversion Tracking: Discovered and resolved errors in conversion tracking. Reconfigured conversions to accurately track the final purchase page, accommodating the site's step-by-step purchase forms.
• Development of New Strategy: Developed a comprehensive strategy to improve the advertising campaigns, presenting it to the client for approval.
• Suspension of Underperforming Campaigns: Turned off existing underperforming ad campaigns to prevent further inefficiencies.
• Launch of New Campaigns: Collected and clustered a semantic core for each product, creating unique text ads. Initially launched ads for Trimix and gradually added campaigns for other products.
• Daily Monitoring and Optimization: Monitored the performance of advertising campaigns daily, optimized bids according to market conditions, and cleaned up negative search terms.

Results:

Accurate Data Collection: Reconfigured conversion tracking led to reliable data collection and insights.
Improved Campaign Performance: Optimized advertising campaigns resulted in improved performance and higher conversion rates.
Targeted Approach: Gradual rollout of product-specific ads ensured a targeted approach, beginning with Trimix and expanding to other products.