YEG Digital

Quikcard needed a website refresh that helped current customers access important information and to attract new customers and help them understand what services Quikcard could offer.

Project Goals

Quikcard came to us with a number of goals they wanted to accomplish:

1. Help customers understand their products better to help drive package sign ups
2. Rank on Google against bigger competitors for their top products (ex. Health Spending Accounts)
3. Tell customers about their newly designed mobile app to increase mobile downloads

Our Solution

In order to accomplish these outlined goals, we worked with them on a new website design that focused on improving user experience. We made the site easy to use for current members looking for providers, access to claim forms, and an easy sign in to their member portal. As well as for potential new members, we outlined the various products that Quikcard offers and improved the “Get Started” form to increase new leads. We also made sure to highlight their new mobile app first thing on the page to encourage current members to download as soon as they reached the newly designed site.

The keys to success for their first two goals ultimately came down to content and a comprehensive on-going SEO and digital marketing strategy. Quikcard outlined Health Spending Accounts (HSA’s) as the main focus area to increase business. We started by writing an in-depth page on all things HSA. Our goal was to provide a potential client with all of the answers they could potentially need when researching HSA’s. In addition, we ensured the content was SEO friendly and aligned their digital marketing campaigns to drive traffic to their HSA webpage.

BeLeaf Pharma was a new start up company that needed help with their business right from the start. From brand identity and web design, to market research, content writing, and digital marketing strategy, we’ve formed a partnership with this client to help their business launch and grow.

Project Goals

BeLeaf Pharma reached out to us in the early stages of their company development. As a new player in the skincare industry, they knew they needed a strong partnership when it came to marketing. On their long list of goals for their launch, their top priorities included:

• Integrate their logo into a clean and modern brand identity for their digital presence
• Assist with market research in the various countries their products would be launching and help write content
• Create a multi-site redirect website platform responsive to where in the world their website visitors were coming from

Our Solution

Our initial work with BeLeaf focused on working with them to gain a solid understanding of the skincare industry around the world. We worked on market research in the various countries that BeLeaf was looking to launch to understand product popularity in those markets and who their competitors were. From there, we assisted in writing some great content for their website.

The website build-out included integrating their already created logo into an overall visual identity that was clean, modern, and professional. The BeLeaf website has a unique need in that it needs to be responsive to where in the world the visitor is coming from. Because each country has different products and different rules around skin-care marketing, we needed to come up with a geo-redirect solution based on the IP of the web visitor. Included in that, was the need to translate the website, again based on your location in the world. This was quite a complicated back-end set up but once it was set up it created the automatic geo-redirect and language translation based on the location and language preference of each individual user.

Additionally, we worked with BeLeaf to create an overall website strategy that involved capturing leads of potential customers prior to launch through a lead capture form on the website. These leads could then be used for marketing purposes once products began to roll-out. We also brought in our Social Media marketing partner to work with the BeLeaf team on building out an overall digital marketing and social media strategy.

Coaching New Drivers is a new driver training program. They came to us looking to launch an affiliate program on their website that would help drive traffic and ultimately increase sales of the training program.

Project Goals

Coaching New Driver’s came to us with two main goals:

1. Create a sales page for their affiliate training program
2. Drive traffic to the website and increase sales of the training course

Our Solution

We worked with the Coaching New Drivers team to create the main sales page that outlined the details of their training course and affiliate program. We built the page as a leads funnel page with the goal to drive visitors of the website to purchase the training program. By including an overview of the course, highlights of the coaches, video testimonials, and new driver facts and statistics, we built a content-rich website that encourages visitors to “keep scrolling” to find out more information. All of the calls to action either drive the visitor further down the site or to the sales page to purchase the course content.

After the site launched, we worked with the Coaching New Driver’s internal team to build out a digital marketing strategy to drive traffic to the website. As the course covers content relevant throughout Canada and the United States, we created a digital marketing strategy that targets a relevant audience throughout the two countries.

Burke Group came to us initially to redesign their website. They had an outdated, poorly performing website that was not ranking and was not getting great traffic. Their goal was to update the website on WordPress, improve functionality, and increase optimization.

Project Goals

Burke’s goals for their website redesign included:

1. Modern and clean overall design
2. Better user-experience and easy to find information for customers
3. Increased website traffic

Our Solution

Our website redesign included improving overall speed and functionality, increasing user-experience, and adding over 75 pages of content to their website. We focused on adding page content that explained to their customers what kind of products and services Burke haad to offer, as well as adding FAQ sections throughout the site, and adding forms on each product page to increase new leads.

Once the website redesign was complete, we turned our attention to improving SEO to start ranking on google, implementing digital marketing campaigns with custom landing pages on the website, implementing a new email marketing system for some of their larger clients, and initiating a new blog formula for the internal Burke marketing team to continue.

Inclusion AB needed an additional microsite to manage their donations. We took a static and out-dated landing page and created a complete site dedicated to helping educate about donations, manage the booking process, and automate the communication.

Project Goals

Inclusion AB came to us needing a solution to help manage and automate their donation booking process. Their top goals were:

1. Educate people about what can be donated, how scheduled pick-up donations works, and where donation bins are located
2. Improve the booking process for scheduled donation pick-ups
3. Automate the communication when a scheduled pick up was booked

Our Solution

To kick off this project, we sat down with the Inclusion AB team to get a solid understanding of the process they currently had in place for managing their donation bookings. Through this, we found they were running a very manual process that involved lots of staff hours. We were able to create an entire microsite accessible from their main site that the main goal was to address all of the information around donations.

Through the site, potential customers can schedule a pick-up at their home for their donations, find a donation bin located near them, and learn more about what can be donated. We created a completely automated process to schedule a donation pick up. This included auto-emails, reminder emails, and multiple text message reminders to customers. The “Find a Donation” tool we built allows customers to search for bins located near their homes if they are not on a donation pick-up route.

Cranesmart, like many of our clients, came to us with a website that they couldn’t edit. They needed a website refresh that provided additional information to their clients and also allowed them to manage the back-end of the website to keep content up to date.

Project Goals

Cranesmart came to YEG Digital with two goals:

1. Redesign their current website so they could edit and update content once the website was launched
2. Create a digital marketing strategy to help grow their business

Our Solution

We worked with the Cranesmart team to redesign their website on the newest WordPress platform. We built comprehensive pages for their products, systems, and applications that allow potential customers to find all of the information they need quickly and efficiently. Post-launch, we walked the Cranesmart team through their easy to manage back end so that moving forward, they were able to make any necessary changes or edits to their website.

After the website launched, we sat down with the Cranesmart team to come up with a digital marketing strategy that would help bring traffic to the new website and ultimately, help them attract new customers to their business. Cranesmart operates all over the world, so our digital marketing strategy started with a focus on local campaigns, with the plan to extend to global campaigns once we gained a good understanding of initial campaign results and performance.

Kendal Lighting needed to update their old Drupal website to a more modern, user-friendly, and easy to update WordPress website. We created a clean and easy-to-navigate for both front and back-end users.

Project Goals

Kendal Lighting’s main goal was to have a website that was easy to use from a front-end navigation perspective and was easy to manage and keep up to date from the back-end.

Our Solution

Kendal Lighting approached us needing to update their old Drupal based website. Their old website was difficult to navigate from a front-end users perspective. It was challenging finding products and did not visually communicate the Kendal Lighting brand very well. In addition, it was difficult for back-end users to go in and update inventory, information, images, etc.

We refreshed the overall look and functionality to create a front-end website that is easy to navigate, highlights top Kendal Lighting products, and is easily searchable. In the back-end, we created a customized integration that allows Kendal to mass upload information and it will all be auto-filed into appropriate fields to push to the front-end.

The University Hospital Foundation Brain Campaign needed a website built as an information hub and as a portal to collect online donations to help support their Brain Centre and it’s affiliated programs.

Project Goals

The University Hospital Foundation Brain Campaign had their creative identity established, but needed to create a website where they could share more about what the UHF Brain Centre is working on and the ability to collect donations online from donors.

Our Solution

YEG Digital worked with the UHF Brain Campaign to build a website that served as an information hub for the various programs and initiatives that make the UHF Brain Centre a world class facility. In addition, we added online donation functionality to enable donors to donate to the Brain Campaign directly from their website.

Design-wise, we added in some movement, videos, and some custom functionality to create a clean and informative website. As always, with a back-end that is easy to manage to allow the University Hospital Foundation team to be able to edit the website and keep all of the information up-to-date without any headaches.

The Vision Gallery came to YEG Digital to convert their old, poorly functioning site to a modern, mobile-friendly WordPress website.

Project Goals

The Vision Gallery came to us with three main goals:

1. Convert old HTML website to a new WordPress Website
2. Improve conversion optimization within the site
3. Compete in local search rankings for multiple locations

Our Solution

By converting their old, out-dated HTML website to a new, optimized WordPress based website, we were able to see an almost instant improvement in their overall website performance. Being a multi-location store, we needed to not only focus on highlighting their various service locations to increase foot traffic to those locations, but also improve their online form conversions. We focused on optimizing each product page with a lead form that was searchable from the main page.

We worked with the Vision Gallery to improve site content, implement some SEO strategy, and consulted on some digital marketing strategy that would improve their overall search results ranking. In addition, we worked with each of the Vision Gallery’s locations to optimize their Google My Business listings to also improve search rankings and appear in the Google Map Pack.

Gem Gallerie needed a website to take their business online. We worked with them to build the overall visual identity, website design, and content creation.

Project Goals

Gem Gallerie is a local Sherwood Park business that came to YEG Digital to help them take their local business online with a well-designed website. Their goal was to build a website that helped connect with customers in the digital space.

Our Solution

We worked with Gem Gallerie to first identify an overall visual identity for their new website. This included colours, fonts, imagery, etc. From there, we put together a content plan on what exactly they wanted to feature on their website. We helped layout the sitemap structure, write any necessary content for the initial website pages, and got them started with a blog.

Additionally, we provided some strategy around their Google My Business listing and helped them optimize their listing so that Gem Gallerie would show up in the map pack for local search results to help drive organic traffic to their website.