Zaphyre

Client Overview

Our client is a U.S.-based technology advisory firm that supports IT leaders in selecting and managing telecom and cloud solutions. Operating as a supplier-agnostic partner, the company helps organizations reduce complexity around vendor selection, pricing, and ongoing technical decisions. Their model is built on long-term advisory relationships rather than transactional sales.

Business Challenge

The client wanted to accelerate growth by building a predictable flow of qualified sales conversations. While demand existed within specific verticals, their internal team lacked the bandwidth to run large-scale outbound campaigns. In addition, they did not have an established prospect database aligned with their ideal customer profile.

The objective was clear: generate consistent, high-quality meetings with decision-makers in defined industries, without overloading the internal sales team.

Zaphyre’s Approach

Zaphyre designed and executed a structured outbound lead generation program focused on precision targeting and disciplined execution.

We began by defining the ideal customer profile and building a highly targeted prospect list. This list included organizations within healthcare and legal services, such as hospitals, physician clinics, medical facilities, and law firms. Target companies ranged from $5M to $250M in annual revenue, with employee counts between 50 and 1,000.

Once the prospect list was finalized, we launched a sequence of email campaigns tailored to industry-specific challenges. The messaging introduced the client’s advisory model and positioned their services around common IT pain points, creating familiarity before live outreach.

After the initial email phase, we initiated outbound calling. Zaphyre developed a structured call script designed to handle common objections and guide conversations toward qualified meetings. The script was refined in collaboration with the client’s sales team, followed by training and mock calls before full rollout.

Results Delivered

• Total outbound calls completed: 9,449
• Decision-makers reached: 103
• Follow-up conversations scheduled: 30
• Sales meetings booked: 39

Through continued optimization and execution, the campaign ultimately generated 98 scheduled sales meetings, with 75 successfully completed. The effort resulted in two closed deals directly attributed to the outreach program.

Outcome

This engagement demonstrates Zaphyre’s ability to design and execute targeted B2B outbound programs that deliver measurable results. By combining precise targeting, thoughtful messaging, and disciplined outreach, we helped the client build a repeatable pipeline without adding internal strain.

Client Overview

Dot Matrix Design Group is a creative agency specializing in graphic design, branding, and marketing. Built by experienced professionals, the agency follows a structured process that combines research, strategic planning, and modern design execution. Dot Matrix works with both emerging brands and large enterprises, focusing on collaboration and clarity to deliver differentiated creative outcomes.

Challenge

Dot Matrix Design Group wanted to generate a consistent flow of qualified sales conversations within specific industries. While the agency had strong delivery capabilities, its internal team did not have the bandwidth to manage sustained outbound outreach. In addition, the lack of a structured prospect pool limited their ability to scale business development efforts.

The objective was to create a repeatable lead generation system that delivered quality opportunities without disrupting core creative operations.

Zaphyre’s Approach

Zaphyre designed and executed a targeted outbound lead generation program focused on precision targeting and disciplined execution.

• Defined the ideal customer profile and priority industries
• Built a targeted list of 1,000 prospects across CPG, restaurants, manufacturing, retail, and related sectors
• Focused on companies with $10M to $100M in annual revenue and teams of 50 to 350 employees
• Launched tailored email campaigns addressing industry-specific branding and marketing challenges
• Positioned Dot Matrix’s creative services clearly to build familiarity before live outreach
• Developed a structured outbound call script to handle objections and qualify interest
• Refined scripts with the Dot Matrix team, followed by training and mock calls prior to live execution

Results Delivered

• Total outbound calls completed: 8,293
• Decision-makers reached: 143
• Follow-up conversations scheduled: 70
• Sales meetings booked: 32

Outcome

This engagement demonstrates how disciplined outbound execution can support growth for creative agencies. By combining accurate targeting, relevant messaging, and structured calling, Zaphyre helped Dot Matrix Design Group increase qualified sales conversations while allowing the internal team to stay focused on client delivery.