Business is a Cup of Coffee

Visit website
Write a Review
Unclaimed Profile

ZARF on what information they need and our technical committee crafts a questionnaire that is administered face to face with households selected on a Kish grid. Normally each interview with the head of the household lasts two and a half hours and the information is now captured electronically, to speed up the process and eliminate mistakes.

The marketing and media industries in Zimbabwe established ZARF in 1997 after 12 years of debate and discussion. To ensure that the data is comparable with that of other African media research, we used the South African Advertising Research Foundation’s questionnaire as a blueprint. It has been adjusted, altered and added to over the years to make it more relevant to the Zimbabwean market, without losing its ability to be compared with similar media research from countries like Ghana, Kenya, Tanzania, Madagascar and Mauritius.

50 - 249
,, Harare, Harare 0001

Focus Areas

Service Focus

  • Digital Marketing

Industry Focus

  • Advertising & Marketing
  • Information Technology
  • Social

ZARF Reviews

No Review
No reviews submitted yet.
Be the first one to review
This profile is not claimed

Do you own or represent this business? Enter your business email to claim your GoodFirms profile.

Thank you for claimed

You have successfully submit request your claim