Top Digital Marketing Agencies in Philadelphia

A digital marketing company in Philadelphia generally specializes in a variety of industries and niches in the area, including healthcare, finance, education, telecom, tourism, manufacturing, food processing, etc. Most of these industries or niches have some common digital marketing needs, while there are specific needs for some. For example, higher education has different types of clients than healthcare, so digital marketing needs vary.

Philadelphia-based digital marketing companies use different metrics for measuring the results of the campaign and RoI, such as the number of visitors on the website, leads, conversions, signups, cost-per-conversion, revenue generated, number of followers on social media, brand mentions, cost per acquisition, etc. RoI is measured both collectively for the entire campaign to gauge the success of the campaign and separately for each digital marketing service offered. Measuring the returns separately helps the digital marketing company assess which services need more focus or improvement.

The digital marketing services providers use the following formulas to calculate the Return on Investment:

RoI = [ (Benefits - Costs) / Costs ] * 100
RoI = Revenue generated from the campaign / Cost of the campaign

Many, if not all, digital marketing companies in Philadelphia offer brand and reputation management services. So, it is important to ask the prospects if they offer these services, including online reputation monitoring, content management, social media management, reviews and comments management, etc.

Choosing a leading digital marketing company in Philadelphia starts with referring to GoodFirms list of the top digital marketing companies in Philadelphia. You can check various details of these companies, such as ratings, reviews, testimonials, market standing, etc. You must also contact them for proposals, pricing, and details of past projects. At this stage, it becomes clear which digital marketing agency best matches your requirements.

You must ask the following questions before hiring digital marketing experts in Philadelphia:

• Do you have experience offering digital marketing services for the Philadephia market and our target audience?
• What are the categories of digital marketing services you offer, including the sub-categories?
• What are your pricing models? Are there any hidden costs?
• How and when will you communicate with the client after being hired?
• How often do you measure and share the campaign results with the client?
• What parameters do you consider while measuring the results of a digital marketing campaign?