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List of the Best Media Buying Companies & Planning Firms

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Frequently Asked Questions

What is a Media Buying Agency?

Media buying agencies help businesses place advertisements on media platforms at the right time and for the right period with an idea to entice target audiences. The media platforms can be traditional media such as TV, Newspapers, billboards, and radios, or digital media like websites, streaming services, and apps.

Media buying agencies are responsible for determining the ideal media platform for your needs and finding the best ad space and an appropriate slot. They sometimes negotiate with the people in charge of the ad spaces to get good deals. Media buying agencies will also plan out the media that needs to be a part of the ad campaign to help you derive the best results.

What services do Media Buying & Planning Companies provide?

Media planning & buying, market research, creative writing and design, digital marketing, and marketing strategy curation are some key services media buying & planning companies provide. Testing, analysis & reporting, budget, and data management are other crucial services they provide.

What is the difference between Media Buying and Media Planning?

Media buying deals with purchasing and negotiating advertisement space on a specific media for a fixed time, while media planning deals with the strategy or planning phase of finding the right target audience and the right media platform to reach them. In a way, you can say that media planning is a planning and analysis step while media buying is the execution step.

Media planners conduct in-depth research before deciding on the media platform to attract the most potential customers or audiences. In contrast, media buyers negotiate with selected platforms to provide the best ad space at the lowest price possible.

What are the benefits of hiring a Media Buying Agency?

Media buying agencies house professionals with years of experience in media buying and planning services. By hiring them, you put your advertising needs into the hands of some of the most experienced professionals who can provide you with the expected results at minimal costs. Media buying agencies often boast good relationships with leading media platforms, thus promising you the best ad spaces in a minimal amount.

By hiring the right media buying agency, you can focus on other business operations without spending time on media planning and buying by yourself. Hence, hiring the right agency saves you a lot of time.

How do you choose your Media Buying Company partner?

To start the hunt, you must be entirely sure of your advertising campaign's requirements, budget, and desired goals. Begin by getting a list of top media-buying agencies using your preferred methods, such as keyword searches on search engines, networking platforms like Linkedin or B2B research, or review platforms like GoodFirms. Shortlist the agencies from this list with more experience serving your industry and providing the services you seek.

Contact these companies and get their portfolios. Check for the tools and technologies they use, and ensure that they have experience dealing with the media platforms on which you wish to run your ads. Check their previous projects and results along with the client testimonials. Ensure that the agency adopts modern practices and is innovative. Ultimately, choose the agency that provides all the services you seek, has better client feedback, and is affordable.

How much do Media Buying Companies charge for their services?

Media-buying companies often charge 3 to 15% of the total media expenditure of the client as their fees. Assume your total media expenditure rounds about $200,000; then you should expect to pay up to $30,000 as their fee. Less experienced or small media-buying companies tend to charge a small percentage of the total spend, while for established firms, it might reach 15% or sometimes more.

Questions to ask when looking to hire Media Buying Companies?

Begin your questionnaire with questions about their experience serving your industry and the services they specialize in. What media platforms do they have the most experience working with? Ask them to provide examples of their past campaigns and some client references.

Enquire about their strategy and tools and technologies they use. Add questions such as: What KPIs do they track to measure the campaign's success? How do they keep up with the latest trends? How can they drive innovative media campaigns? End your questionnaire by asking them about their pricing structure.