Top Market Research Companies in the USA

Researched by:Goodfirms Research TeamUpdated:September 15, 2026

Goodfirms has reviewed 1,519 Market Research Companies in the USA as of September 2026. The top-ranked firm is Mediacharge (5.0 stars, 12 verified reviews, $100 - $149/hr, founded 2016, San Francisco). Across the category, the median hourly rate is $25, median client rating is 4.8, and 22% of firms employ 50+ members. Explore the vetted Market Research Companies in the USA below, compare their strengths, and connect with the provider best suited to your requirements.

Are you searching for the top market research companies in the USA and do not know where you begin your search? Market research services are crucial for businesses who wish to understand their end-users better, look to develop a new product, or enhance their brand and advertising. You must hire the best market research agency in the United States to ensure that they base their study on true sampling, where the participants will provide an accurate perception of their respective experiences. To help you find the research partner, Goodfirms has prepared the below list of marketing research firms in the United States. Find the most well-researched data on listed alternatives that will help you hire from the top market research consulting firms in the United States.

Goodfirms has verified 1,519 Market Research Companies in the USA - part of 5,621+ Market Research Companies, each passing Goodfirms' 4-step verification process (background check, client interviews, portfolio audit, ongoing quality review). Listings marked "Sponsored" are agencies that pay for premium placement - sponsorship does not affect star ratings or review content.

Top 10 at Glance

Compare the highest-ranked firms first side by side.

Rank
Company
Rating
Reviews
Hourly Rate
Team Size
Founded
Location
Action

Best Market Research Agency in the United States | List of Marketing Research Firms United States

Find a Market Research Company Near you
Find a Market Research Company Near you
Service
Hourly Rate
Employees
ReviewsAll Companies
Industry
Client Type
  • Ready to discuss your marketing strategy? Great! We’re always up for a good conversation on brand building, digital campaigns, design and trends in effective marketing. Our team of strategists, designers, developers, and analytics pros are ready to take on your biggest marketing challenges. We have experience across a wide range of industries: – Contract Furniture ... read Mg Marketing reviews & insights

    NA
    50 - 249
    Arlington, United States
  • With the arsenal of different search reports, we help you here to look and buy research reports that will be helpful to you and your organization. Our research reports have the capability and authenticity to support your organization for growth and consistency. With the window of opportunity getting open and shut at a speed of ... read Big Market Research reviews & insights

    $50 - $99/hr
    50 - 249
    2013
    Portland, United States
  • For more than 15 years, we have tailored insight to drive decisions. From strategic expansions into new markets, products, or programs to daily operations that delight customers, retain employees, and optimize revenue, Hanover’s team supports clients across the entire decision spectrum.Hanover is a leading provider of research and analytics for thousands of organizations worldwide. Our ... read Hanover Research reviews & insights

    NA
    50 - 249
    2003
    Arlington, United States
  • Founded in 2003, Hemispheres is a customer insights agency that believes every person carries a wide range of perceptions and motivations, some rational and some emotional. Helping brands understand their customers as well-rounded individuals, it’s an approach that we call Research for Humans. To dig deeply into these human perceptions and behaviors, we pick the ... read Hemispheres reviews & insights

    $25 - $49/hr
    10 - 49
    2003
    Seattle, United States
  • EMC Research is a full-service market research and data analytics firm, helping thousands of clients across the country make the data-driven decisions that are critical to their success. With our experience in opinion research, complex data collection, and in-depth analysis, EMC Research offers valuable insights to help you develop a winning strategy.

    $50 - $99/hr
    50 - 249
    1989
    Seattle, United States
  • We’re Taking Research to a Different Dimension. Pacific Market Research is one of the nation’s leading research and consulting firms. But to us, leadership isn’t just about listing yesterday’s accomplishments — it’s also about how we can shape the future of our industry and more effectively influence our clients’ success. So our mission is simple: ... read Pacific Market Research reviews & insights

    $50 - $99/hr
    50 - 249
    1998
    Renton, United States
  • No matter what product you sell, success hinges on your ability to give customers what they want. Whether the purchase trigger is related to a need, a desire, an emotion, or a visual sensory attraction, Concepts in Focus knows how to determine what drives your target audience. Our expertise helps reduce risk and reveal opportunities ... read Concepts in Focus reviews & insights

    < $25/hr
    2 - 9
    Orange Park, United States
  • Edge Research is a full-service marketing research firm, serving corporations, non-profits, associations and government agencies since 1997. The firm counts as its clients many large companies like The Hartford, Intuit, Time Warner Cable, the NFL and the Washington Post. We are also passionate about our work in donor acquisition and retention for leading non-profits, such ... read Edge Research reviews & insights

    NA
    50 - 249
    1997
    Arlington, United States
  • Founded in 1983, dtw Research concentrated on conducting telephone, check and mail surveys as well as focus groups and in-depth interviews with healthcare and patient populations. In the early 1990’s, dtw launched the very first method of conducting surveys “on-line”. Initially, this new and innovative method was a hard sell, but it is now considered ... read dtw Research reviews & insights

    < $25/hr
    2 - 9
    1983
    Jacksonville, United States
  • Founded in 1979, Marketing Resource Group (MRG) started as a political consulting firm, providing candidates for local, state, and national offices with strategic management of resources, message, and media. Since then, MRG has transformed into a comprehensive, full service communications firm, providing public relations, political campaign and public policy management, survey research, and crisis management ... read Marketing Resource Group reviews & insights

    $25 - $49/hr
    10 - 49
    1979
    Lansing, United States
  • FRANdata works with clients on their most challenging performance issues, investing significant time and effort in developing and renewing a knowledge base that offers unique perspectives and insights. We apply our understanding of market and industry forces to develop long-term macroeconomic perspectives. We took a central role in developing performance standards around particular areas of ... read Fran Data reviews & insights

    NA
    50 - 249
    2013
    Arlington, United States
  • Tracy Sanders began his career in Market Research over 20 years ago in a family run market research firm based in Jacksonville, FL, which makes him a third generation market researcher. Just a few positions he held over the years were interviewer, call center / sample manager, CATI / data processing programmer, project manager, account ... read The Marketing Research Source reviews & insights

    < $25/hr
    2 - 9
    Jacksonville, United States
  • Full service national public affairs, public relations, advocacy and marketing research firm with offices in Detroit and Lansing area. With more than 25 years of experience our principals are connected to government leaders and news media across Michigan.

    < $25/hr
    10 - 49
    Lansing, United States
  • Our firm provides professional advisory services in the business, aerospace, engineering and education sectors. We optimize supply chains, logistics and business processes. Our career services division are experts in the development of resumes, interviewing techniques and skills as well as providing career mentoring and coaching to individuals in all phases of the employment cycle-- new ... read Solomon Bruce reviews & insights

    NA
    50 - 249
    2007
    Fort Worth, United States
  • Capitol Research is Michigan's premier Market Research Company. We provide the facilities and consultants to help you conduct qualitative and quantitative market research reports for any industry. Our experienced market research consultants are committed to providing clients with accurate and reliable information in a cost-effective, timely manner for making sound business decisions.

    < $25/hr
    2 - 9
    1988
    Lansing, United States
  • Advantage Research Services Group, Inc., is a full-service marketing research firm with notable expertise in consumer, business-to-business, healthcare, media, financial, and technical research. Supported by a management team with over 35 years of experience in the marketing research industry, our clients know that they are in the best of hands. At Advantage Research, we are ... read Advantage Research Services reviews & insights

    < $25/hr
    10 - 49
    1998
    Grand Rapids, United States
  • Since it's founding in 1979, Opinion Search has worked closely with customers handling their Market Research needs. We are seasoned experts in the following areas: -Moderating, report writing -Recruiting -Traditional and On-line focus groups -Ethnographies -Mock Juries -Field interviewing

    $50 - $99/hr
    50 - 249
    1976
    Southfield, United States
  • Stratview Research is a global market intelligence firm offering a wide range of services including syndicated market reports, consulting, sourcing intelligence, and customer research. We have a strong and experienced team of industry veterans and research analysts with a perfect blend of wisdom, knowledge and attitude. We have been serving multiple clients across a wide ... read Stratview Research reviews & insights

    $50 - $99/hr
    50 - 249
    2015
    Detroit, United States
  • Our customers used to make big decisions based on feedback from conversations during sales calls. Stop. This is not research. Amongst many dangers, this can lead you down a path of "cut your prices"​ mentality or to innovate new products that do not sell. In fact, it shouldn't be that hard or expensive to get ... read Clear Seas Research reviews & insights

    $25 - $49/hr
    10 - 49
    Troy, United States
  • Aha! is the strategic online qualitative research platform designed to give clients, research companies, consultants, and brand marketing agencies the tools to easily create and deploy successful consumer and B2B research studies. . Using our comprehensive and flexible projective, social, video and mobile tools, the Aha! platform allows insight teams multiple options for designing digital ... read Aha! Insights Technology reviews & insights

    $25 - $49/hr
    10 - 49
    2013
    Detroit, United States
  • Escalent is a top human behavior and analytics firm specializing in industries facing disruption and business transformation. We tell stories that transform data and insights into a profound understanding of what drives human beings. And we help businesses turn those drivers into actions that build brands, enhance customer experiences, and inspire product innovation.

    $50 - $99/hr
    1,000 - 9,999
    1989
    Livonia, United States
  • What do you get when you work with a firm established by a third generation researcher who grew up learning this industry from the ground up? Experience that translates to some of the most accurate and reliable research available… Fort Worth Research was founded by Tara Miller, whose family has been recognized as pioneers and ... read Fort Worth Research reviews & insights

    NA
    50 - 249
    1950
    Arlington, United States
  • For more than 25 years, we have guided companies in diverse industries to an improved bottom line by asking relevant questions, listening to your needs and executing a plan that achieves them. We know how to read the market and vigorously use this vision to help you not only achieve but exceed their market research ... read Worldwide MR reviews & insights

    NA
    50 - 249
    Dallas, United States
  • We are an insights & strategy firm designed to drive our clients' business success. M/A/R/C®'s dedicated client-service model is centered on delivering the best. Leveraging a highly skilled, business-minded team of tenured marketing insights professionals, we are thoughtful and engaged consultants for our valued partners.

    NA
    50 - 249
    Dallas, United States
  • The Center for Marketing & Opinion Research provides public opinion research services to colleges and universities, hospitals and healthcare organizations, and community-based organizations and government agencies. We collect reliable, valid and meaningful data for our clients using telephone, web and mail surveys, field, intercept and key informant interviews, focus group administration, as well as a ... read CMOR reviews & insights

    < $25/hr
    50 - 249
    2006
    Akron, United States
  • Great Lakes Marketing was founded in 1964 as a full-service marketing research firm. Lori M. Dixon, PhD became a co-owner in 1985 and sole owner in 2010. Located in Toledo, Ohio, Great Lakes Marketing occupies the Great Lakes Building and has a state-of-the art focus group suite and fully monitored telephone interviewing operations. As a ... read Great Lakes Marketing Research reviews & insights

    < $25/hr
    10 - 49
    1964
    Toledo, United States
  • Leslye’s experience spans a variety of consumer and businesses-to-business businesses including packaged goods, food and beverage, healthcare, quick service and casual dining restaurants, senior retirement communities, technology and utilities, among others. Prior to Odyssey Research Consultants, Leslye served in a variety of senior positions with leading advertising and market research companies including Merrill Research, a ... read Odyssey Research Consultant reviews & insights

    NA
    50 - 249
    Dallas, United States
  • At Synergy, we believe that every company we serve has the chance to change lives in a positive way. We work to ensure that our clients’ customers and employees know, believe, and feel this sentiment at every touch point. Here are the core Synergy team members who lead the charge to make it all possible…. ... read Synergy Marketing Strategy & Research reviews & insights

    < $25/hr
    10 - 49
    2002
    Akron, United States
  • At CodingExperts we value each and every client, consistently focusing on the service aspects of customer service. Our knowledge and expertise is apparent whether we are assisting you in determining the best way to obtain the information you're looking for or implementing your custom standards and guidelines. We have worked with a wide array of ... read Coding Experts reviews & insights

    NA
    50 - 249
    Dallas, United States
  • Opinions LTD partners with consumers from all walks of life to meet your market research needs. From qualitative to quantitative, local, regional, national or international, we specialize in varied methodologies such as on-location interviewing, mall intercepts, central location tests, and focus groups. Our staff backs its service with years of experience in market research.

    < $25/hr
    2 - 9
    Akron, United States
  • TRIAD Research Group, based in Cleveland, Ohio, has been delivering customized primary research solutions to clients for nearly thirty years. Two of Northeast Ohio’s most respected research firms, Decision Research Corporation and Tactical Decisions Group, joined forces to create one research firm with knowledge of both public and private sector institutions. Because of the merging ... read TRIAD Research Group reviews & insights

    < $25/hr
    2 - 9
    Westlake, United States
  • Relevant Insights is a market research firm, located in the Dallas-Fort Worth Metroplex, providing highly customized, action-oriented market research solutions and advanced analytics for the general market and Hispanic segment. Our firm has more than 20 years of experience in market research abroad and in the US.

    NA
    50 - 249
    2007
    Dallas, United States
  • Advanced research expertise meets real-world business needs at Action Based Research. Our full service market research firm drives strategic decision-making for organizations across a multitude of sectors, using the analytical techniques most appropriate to the questions at hand. So, whether your research questions require a high-level multivariate study or a straightforward survey, we can provide ... read Action Based Research reviews & insights

    < $25/hr
    2 - 9
    1997
    Akron, United States
  • he experienced team of Murray Hill National will assist you in finding the solution needed to deliver the ultimate market research experience. Murray Hill National is leading in data collection and technology offering a range of Qualitative and Quantitative research needs. Our fully automated national call center employs a team of project managers and recruiters ... read Murray Hill National reviews & insights

    NA
    2 - 9
    Dallas, United States
  • SPH Analytics is a recognized leader in the industry, earning accolades as a top ranked population health vendor by KLAS, ranked the number one analytics firm out of the top 50 disruptive health IT companies by Black Book Research, and ranked number one in MACRA and MIPS Support Technology for Value-Based Care by Black Book ... read SHP Analytics reviews & insights

    NA
    50 - 249
    Fort Worth, United States
  • We strive to be early and different in our conclusions and, most of all, right. But, above all, we put our customers and our people first -- and, when you hire the best, you can trust them to do the right thing for customers and team members alike. People come to CRC to work in ... read Cleveland Research Company reviews & insights

    < $25/hr
    50 - 249
    2006
    Akron, United States
  • TyHann Market Research has built and maintained a solid reputation as an accurate, diligent, and cost effective outsourcing option for online market research companies. We offer survey programming of questionnaires, multi-language studies, acquisition of sample, and superb online reporting to support your company's needs. Unlike other market research companies who aim to profit by cutting ... read Tyhann reviews & insights

    NA
    50 - 249
    Fort Worth, United States
  • In 1962, Betty Perry established Cleveland Survey Center, the founding company for Focus Groups of Cleveland. Cleveland Survey Center and Betty were always on the leading edge in developing qualitative and quantitative primary research. A true visionary and pioneer in research methodologies, Betty began by going door to door, conducting respondent surveys for clients. Later, ... read Focus Groups of Cleveland reviews & insights

    < $25/hr
    2 - 9
    1962
    Independence, United States
  • Business Research Services has collected data and conducted marketing research studies for more than 50 years from our headquarters in Cleveland, Ohio. The experience gained over the years bridge all industries including political polls, public opinion surveys, school levies, healthcare, banking, automotive, manufacturing, retail and distribution.

    < $25/hr
    2 - 9
    Cleveland, United States
  • Since 1986, American Directions Research Group has conducted surveys for a wide variety of businesses and organizations, providing critical information needed to make decisions, grow or retain customers and accomplish their mission.

    < $25/hr
    2 - 9
    Washington DC, United States
  • SSRS is a full-service market and survey research firm managed by a core of dedicated professionals with advanced degrees in the social sciences. Service offerings include the Omnibus Survey, Probability Panel and other Online Solutions as well as custom research programs – all driven by a central commitment to methodological vigor. The SSRS team is ... read SSRS reviews & insights

    $50 - $99/hr
    50 - 249
    Philadelphia, United States
  • Custom, Specialized Medical Market Research Recruitment and Fieldwork. We are the experts that our colleagues at our former companies would go to many times daily for advice! When processes that we created went by the wayside at our former companies by the insistence of automating everything, we noticed that our clients seemed to notice. Quality ... read Connected Research reviews & insights

    < $25/hr
    2 - 9
    2016
    Boca Raton, United States
  • The Freedonia Group, Inc. is a leading international business research company. It publishes industry market research studies, including industry analysis, product and market forecasts, industry trends, threats and opportunities, competitive strategies, market share determinations, and company profiles. Freedonia Custom Research, Inc., a wholly owned subsidiary, provides custom research analysis associated with mergers and acquisitions, product ... read The Freedonia Group reviews & insights

    < $25/hr
    50 - 249
    1985
    Cleveland, United States
  • Olson Research Group (ORG) has been supporting the life sciences sector for 2 decades by providing both qualitative and quantitative market research services and harnessing the latest technological offerings. We partner with both professional services companies that work and consult with Pharma, Biotech and Med Device firms as well as manufacturers of innovative compounds. What ... read Olson Research Group, Inc. reviews & insights

    $50 - $99/hr
    50 - 249
    1995
    Yardley, United States
  • Our firm specializes in full-service market research projects in the Caribbean and the United States. We pride ourselves on our most valuable principle: “Local Knowledge with a Global Perspective”, mastering multi-country or global market research by taking into account different cultures, generations and languages ​​and providing useful recommendations for brands.

    < $25/hr
    2 - 9
    Miami, United States
  • WAC a Multifaceted Data Solutions Company With Full Service Research Capabilities Since Its Creation in 1972 WAC Research has been a leading market research firm since its inception in 1972. Our research capabilities range from the more technical on-line, mobile and usability research to the more traditional focus groups, legal studies,medical studies, product and taste ... read WAC Research reviews & insights

    < $25/hr
    2 - 9
    1972
    Doral, United States
  • Spencer Research is a national, full-service, market research company, providing research design and consultation, in-depth product research and statistical analysis for brand leaders nationwide. Concept sensory projects, multi-market pre-recruited taste panels and multi-market home use tests are the primary focus of our research.

    < $25/hr
    2 - 9
    Columbus, United States
  • One Columbus, the economic development organization for the 11-county Columbus Region, has set forth a vision for the Columbus Region to be the most prosperous region in the United States. To support that vision, the One Columbus team, working in partnership with state and local partners, will be focused on helping existing businesses grow and ... read One Columbus reviews & insights

    < $25/hr
    10 - 49
    Columbus, United States

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The Magical Quadrant

Hover any bubble for the firm's exact scores. Filter the view using the controls on the right.

360-PERFORMANCE VIEW (Y) →
0255075100
Industry ContendersIndustry LeadersUpcoming AchieversMarket Influencers
0255075100
CORE COMPETENCIES (X) →

The four quadrants explained

Each card shows the count of firms in that quadrant and the top 5 by composite score.

Industry Leaders
Top-right · Both axes ≥ 50
0FIRMS

Strong on both Core Competencies and 360-Performance. These firms have proven track records, deep specialisation, and solid client outcomes. Default recommendation for most buyers.

Market Influencers
Bottom-right · X ≥ 50, Y < 50
2FIRMS

Deeply specialised but with moderate market presence. Often the right pick when specialisation matters more than scale - boutique shops with deep technical chops.

Top firms in this category

No firm has cleared the Leaders threshold (≥ 50 on both axes) in this category yet. The 8 highest-scoring firms overall are shown below.

How firms are placed on the matrix

Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.

Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.

Read the full methodology
Algorithm at a glance
1
X-axis (Core Competencies): Service Focus Ratio + Portfolio Depth + Quality + Experience
2
Y-axis (360-Performance): Client Reviews + Market Presence + Goodfirms Score
3
Missing signals are excluded from a firm's score, not substituted with defaults - weights redistribute across remaining inputs
4
Recency decay over the last 18 months keeps stale reviews from dominating
5
Eligibility floor: ≥ 1 published review in this category scope

Where the firms are.

Bubble size shows how many firms each country has; colour shows its average hourly rate. Tap any country for its firm count, average rate, rating, and Value Score.

Loading map…

All states ranked by Value Score.

Every state in scope, ranked by Value Score.

StateFirmsAvg RateAvg RatingValue ScoreAction
USOhio71$47/hr581View firms
USConnecticut15$41/hr580View firms
USTexas171$54/hr4.775View firms
USOklahoma11$58/hr575View firms
USCalifornia226$70/hr4.874View firms
USVermont2-574View firms
USVirginia26$73/hr573View firms
USMinnesota20$62/hr4.973View firms
USFlorida111$76/hr4.973View firms
USNew Mexico8$62/hr573View firms
USMichigan43$60/hr4.873View firms
USGeorgia21$70/hr573View firms
USArizona37$77/hr572View firms
USPennsylvania41$77/hr572View firms
USWyoming30$76/hr572View firms
USSouth Carolina22$35/hr-72View firms
USDelaware38$77/hr572View firms
USWashington23$73/hr572View firms
USMontana4$62/hr572View firms
USColorado33$80/hr571View firms
USKentucky12$37/hr-70View firms
USNorth Dakota2$25/hr-70View firms
USNew York128$78/hr4.769View firms
USKansas11$81/hr569View firms
USMissouri24$67/hr4.769View firms
USRhode Island1$25/hr-69View firms
USNorth Carolina36$102/hr566View firms
USMississippi1$37/hr-65View firms
USWest Virginia1$37/hr-65View firms
USLouisiana11$50/hr-64View firms
USWashington DC5$46/hr-64View firms
USIdaho6$47/hr-64View firms
USTennessee25$68/hr-60View firms
USIllinois47$84/hr4.359View firms
USUtah24$74/hr-57View firms
USNew Jersey38$56/hr3.755View firms
USNebraska9$72/hr-55View firms
USMaryland32$88/hr-53View firms
USNevada23$84/hr-53View firms
USHawaii6$67/hr3.952View firms
USAlabama11$83/hr-52View firms
USOregon14$85/hr-52View firms
USWisconsin24$97/hr-48View firms
USIndiana18$97/hr-48View firms
USIowa17$100/hr-46View firms
USArkansas5$96/hr-45View firms
USMassachusetts27$86/hr3.441View firms
USMaine5$108/hr-40View firms
USNew Hampshire3$169/hr-16View firms
USOhio
71 firms$47/hr5
Value Score81 / 100
USConnecticut
15 firms$41/hr5
Value Score80 / 100
USTexas
171 firms$54/hr4.7
Value Score75 / 100
USOklahoma
11 firms$58/hr5
Value Score75 / 100
USCalifornia
226 firms$70/hr4.8
Value Score74 / 100
USVermont
2 firms5
Value Score74 / 100
USVirginia
26 firms$73/hr5
Value Score73 / 100
USMinnesota
20 firms$62/hr4.9
Value Score73 / 100
USFlorida
111 firms$76/hr4.9
Value Score73 / 100
USNew Mexico
8 firms$62/hr5
Value Score73 / 100
USMichigan
43 firms$60/hr4.8
Value Score73 / 100
USGeorgia
21 firms$70/hr5
Value Score73 / 100
USArizona
37 firms$77/hr5
Value Score72 / 100
USPennsylvania
41 firms$77/hr5
Value Score72 / 100
USWyoming
30 firms$76/hr5
Value Score72 / 100
USSouth Carolina
22 firms$35/hr
Value Score72 / 100
USDelaware
38 firms$77/hr5
Value Score72 / 100
USWashington
23 firms$73/hr5
Value Score72 / 100
USMontana
4 firms$62/hr5
Value Score72 / 100
USColorado
33 firms$80/hr5
Value Score71 / 100
USKentucky
12 firms$37/hr
Value Score70 / 100
USNorth Dakota
2 firms$25/hr
Value Score70 / 100
USNew York
128 firms$78/hr4.7
Value Score69 / 100
USKansas
11 firms$81/hr5
Value Score69 / 100
USMissouri
24 firms$67/hr4.7
Value Score69 / 100
USRhode Island
1 firms$25/hr
Value Score69 / 100
USNorth Carolina
36 firms$102/hr5
Value Score66 / 100
USMississippi
1 firms$37/hr
Value Score65 / 100
USWest Virginia
1 firms$37/hr
Value Score65 / 100
USLouisiana
11 firms$50/hr
Value Score64 / 100
USWashington DC
5 firms$46/hr
Value Score64 / 100
USIdaho
6 firms$47/hr
Value Score64 / 100
USTennessee
25 firms$68/hr
Value Score60 / 100
USIllinois
47 firms$84/hr4.3
Value Score59 / 100
USUtah
24 firms$74/hr
Value Score57 / 100
USNew Jersey
38 firms$56/hr3.7
Value Score55 / 100
USNebraska
9 firms$72/hr
Value Score55 / 100
USMaryland
32 firms$88/hr
Value Score53 / 100
USNevada
23 firms$84/hr
Value Score53 / 100
USHawaii
6 firms$67/hr3.9
Value Score52 / 100
USAlabama
11 firms$83/hr
Value Score52 / 100
USOregon
14 firms$85/hr
Value Score52 / 100
USWisconsin
24 firms$97/hr
Value Score48 / 100
USIndiana
18 firms$97/hr
Value Score48 / 100
USIowa
17 firms$100/hr
Value Score46 / 100
USArkansas
5 firms$96/hr
Value Score45 / 100
USMassachusetts
27 firms$86/hr3.4
Value Score41 / 100
USMaine
5 firms$108/hr
Value Score40 / 100
USNew Hampshire
3 firms$169/hr
Value Score16 / 100

Match by work-hour overlap with your team.

Cost matters - but so does being able to actually talk to your developer during your workday. Here are the best destinations for each major hub.

If you're in US (PT/ET)Recommended

Look for nearshore LATAM partners - same-day collaboration, similar time zones, and 50-60% cost savings vs domestic.

MXMexico~7h overlap
ARArgentina~6h overlap
BRBrazil~5h overlap
CACanada~8h overlap
If you're in Europe (CET/GMT)Recommended

Eastern Europe is your sweet spot - 1-2h time zone shift, EU GDPR alignment, and 40-50% lower rates than Western Europe.

PLPoland~8h overlap
UAUkraine~7h overlap
RORomania~7h overlap
ZASouth Africa~8h overlap

How firms are placed on the matrix

Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.

Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.

Read the full methodology
Algorithm at a glance
1
X-axis (Core Competencies): Service Focus Ratio + Portfolio Depth + Quality + Experience
2
Y-axis (360-Performance): Client Reviews + Market Presence + Goodfirms Score
3
Missing signals are excluded from a firm's score, not substituted with defaults - weights redistribute across remaining inputs
4
Recency decay over the last 18 months keeps stale reviews from dominating
5
Eligibility floor: ≥ 1 published review in this category scope

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States with the best Value Score for market research hiring.

Ranked by a composite score blending firm count (supply), average rating (quality), and median hourly rate (cost). Affordability is weighted highest (50%), so this list surfaces actually affordable destinations rather than just-big markets.

Budget leader
California · $0-24/hr

62 firms in this tier - more than any other state, averaging 5.0 ★. Top picks: SunTec Data, Make My Brand, Data4Amazon.

Mid-tier leader
California · $50-99/hr

21 firms in this tier - more than any other state, averaging 4.3 ★. Top picks: Disrupt Minds, Digital Bakerz, Runningfish.

Top tier leader
California · $150+/hr

17 firms in this tier - more than any other state, averaging 5.0 ★. Top picks: ALFATEK, Reverence Global, Orogamis.com.

Loading heatmap…
Cell intensity (firm density):
Low
High
Best Value marks the densest, highest-rated, most-affordable cell per row

How the heatmap is built

Every cell in the grid above is the count of firms in (place × hourly-rate tier). Firms are placed by their published hourly rate; those without a disclosed rate are not plotted.

Top company names per cell are surfaced by Value Score - a weighted blend of affordability (50%) + rating (35%) + review volume (15%).

The "Best" ribbon marks the cell in each row where firm density, ratings, and affordability line up best - the densest, highest-quality combination.

Read the full methodology
Value Score · per firm
ValueScore = 0.50 × Affordability
+ 0.35 × Rating
+ 0.15 × Review Volume
// All sub-scores normalized 0-100
// Affordability = (1 - rate/$200) × 100
// Rating = (rating - 3) / 2 × 100
// Volume = log10(reviews+1)/log10(200) × 100

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