Top Market Research Companies in the USA

Researched by:Goodfirms Research TeamUpdated:September 15, 2026

Goodfirms has reviewed 1,519 Market Research Companies in the USA as of September 2026. The top-ranked firm is Mediacharge (5.0 stars, 12 verified reviews, $100 - $149/hr, founded 2016, San Francisco). Across the category, the median hourly rate is $25, median client rating is 4.8, and 22% of firms employ 50+ members. Explore the vetted Market Research Companies in the USA below, compare their strengths, and connect with the provider best suited to your requirements.

Are you searching for the top market research companies in the USA and do not know where you begin your search? Market research services are crucial for businesses who wish to understand their end-users better, look to develop a new product, or enhance their brand and advertising. You must hire the best market research agency in the United States to ensure that they base their study on true sampling, where the participants will provide an accurate perception of their respective experiences. To help you find the research partner, Goodfirms has prepared the below list of marketing research firms in the United States. Find the most well-researched data on listed alternatives that will help you hire from the top market research consulting firms in the United States.

Goodfirms has verified 1,519 Market Research Companies in the USA - part of 5,621+ Market Research Companies, each passing Goodfirms' 4-step verification process (background check, client interviews, portfolio audit, ongoing quality review). Listings marked "Sponsored" are agencies that pay for premium placement - sponsorship does not affect star ratings or review content.

Top 10 at Glance

Compare the highest-ranked firms first side by side.

Rank
Company
Rating
Reviews
Hourly Rate
Team Size
Founded
Location
Action

Best Market Research Agency in the United States | List of Marketing Research Firms United States

Find a Market Research Company Near you
Find a Market Research Company Near you
Service
Hourly Rate
Employees
ReviewsAll Companies
Industry
Client Type
  • Moore Research Services, Inc. is an award winning market and opinion research company founded in 1969. We deliver quality insight that drives innovation and products/services that meet consumer expectations and needs. By conducting qualitative and quantitative research in the United States and globally, we offer our clients flexibility, reliability and value. We understand the importance ... read Moore Research Services reviews & insights

    $25 - $49/hr
    10 - 49
    1969
    Erie, United States
  • At Mindstate Group, we know the secret to success isn’t more keywords, better targeting, or even a bigger ad budget. It’s communicating with your customers on a deeper psychological level. And that’s exactly what we’ll teach you how to do. Mindstate Group follows a proven model grounded in behavioral science. As your behavioral marketing guide, ... read Mindstate Group reviews & insights

    NA
    50 - 249
    Fort Worth, United States
  • We are a leading digital marketing research and customer engagement consulting firm. With clients spanning leading national brands as well as publishers and agencies serving the small business community, we pair proprietary market research services and data analytics tools with time-tested business insights and methodologies to help organizations measurably improve customer experience, loyalty and sales ... read Thrive Analytics reviews & insights

    < $25/hr
    2 - 9
    2009
    Dayton, United States
  • Marshall Marketing is an established leader in providing relevant marketing intelligence gleaned from consumer research to media and retail companies across the US. Founded in 1985, Marshall Marketing & Communications, Inc. is a research, analysis and consulting firm headquartered in Pittsburgh, Pennsylvania with regional offices in California, Colorado, Washington, Florida, Tennessee and North Carolina. With ... read Marshall Marketing reviews & insights

    < $25/hr
    10 - 49
    1985
    Pittsburgh, United States
  • Think Group offers national recruiting, which eliminates outsourcing and maintains complete control over multimarket studies. This reduced outsourcing method centralizes management, reduces costs, and facilitates timely and organized project updates. Our experienced recruiting staff specializes in “hard to find” demographics, such as high tech, early adopters, business executives, legal, ethnics, consumers, college students, and children/teens.

    NA
    10 - 49
    Austin, United States
  • Wakefield is a partner to the world’s leading consumer brands and agencies, including 50 of the Fortune 100. We conduct research in 66 countries. Our surveys appear daily in top-tier media. We are a full-service research agency. We offer quantitative and qualitative options, and we’ve also developed unique, custom own hybrid methodologies. We specialize in ... read Wakefield Research reviews & insights

    $50 - $99/hr
    50 - 249
    Arlington, United States
  • The MSR Group is your full-service research partner. We design and execute consumer and business-to-business research for a wide range of industries, specializing in financial, retail and advertising. Our industry-leading customer satisfaction and advocacy measurement program, APECS®, helps companies improve customer experience and drive revenue. We also provide branding research, advertising and concept testing, perception ... read The MSR Group reviews & insights

    $50 - $99/hr
    10 - 49
    1950
    Omaha, United States
  • Marketing Systems Group was founded in 1987 with simple goals: to provide the highest quality marketing research sampling solutions at a competitive price, to ensure each and every client is completely satisfied, and appreciate the opportunity to develop long and valued relationships. Thirty years later, MSG has become a high-tech provider of innovative products, services ... read Marketing Systems Group reviews & insights

    $25 - $49/hr
    10 - 49
    1987
    Horsham, United States
  • For more than 35 years, The Davis Group has dedicated itself to: Getting the most for the least — and making it count Delivering superior account service with experienced teams Providing strategic, result-oriented solutions Actively overseeing all client initiatives, measuring efficacy and results

    NA
    50 - 249
    Austin, United States
  • Matrix Research is an employee owned research and development company located in Dayton Ohio. Our goal is to provide our customers superior products and technical services by providing a staff of nationally recognized leaders in their fields. Our corporate expertise includes radar systems and measurement services, custom data collection systems, advanced signal processing, exploitation systems, ... read Matrix Research reviews & insights

    < $25/hr
    2 - 9
    Dayton, United States
  • Before a company plans its next marketing strategy, they must understand the dynamics of the market, and their targeted audiences. Consumer Research is an ideal business approach and it is an effective way to tap into understanding the preferences, motivations, and purchasing patterns within a given a market. Pretend “shop-alongs”, in-home interviews, surveys, intercepts, taste ... read Connexion Research reviews & insights

    NA
    50 - 249
    Houston, United States
  • End to End User Research offers a wide range of research services to help you understand and design for your end user no matter where are you in your product development cycle. ​With services ranging from usability testing, recruiting, focus groups, facilities rental and more. Our business is research because research matters.

    NA
    2 - 9
    Houston, United States
  • Consumer Opinion Services Inc. (COS) has provided clients with market research and data collection services for more than 50 years. Founded in 1960, the company conducts qualitative, quantitative, and hybrid studies, with executive offices, focus group facilities and call centers located in Seattle, Portland, and Las Vegas.

    < $25/hr
    2 - 9
    1960
    Seattle, United States
  • Las Vegas Field and Focus, LLC specializes in the collection of data for the marketing and public opinion research industry via focus groups and field interviewing. Our primary geographic coverage area is Las Vegas, Nevada.

    < $25/hr
    2 - 9
    Las Vegas, United States
  • McGuire Research Services, Inc. (MRS) does utilize online, phone and peer to peer texting having three decades of experience with public policy and political research work nationwide and over twenty years of global market research, so we have the expertise to execute your complex multinational survey project flawlessly. Surveys conducted outside the U.S. often pose ... read McGuire Research Services reviews & insights

    < $25/hr
    2 - 9
    Las Vegas, United States
  • For over 20 years, we have been collected un-impeachable data to help organizations predict the future, understand consumer behavior and make vital business decisions that maximize the opportunity to for success. What started off as a meager 15-person focus facility and call center has now evolved into Precision Opinion employing over 1,000 professionals, housing two ... read Precision Opinion reviews & insights

    < $25/hr
    250 - 999
    2006
    Las Vegas, United States
  • I/H/R Research Group was established in 1976 and specializes in providing the highest quality marketing research data collection using both traditional and online methodologies. Our main specialties include consumer surveys, political polling, multilingual interviewing, qualitative recruiting, mixed-mode methodologies, business-to-business, executive interviewing, sampling, online survey programming, online panel procurement and management, as well as data tabulation. ... read IHR Research reviews & insights

    < $25/hr
    2 - 9
    1976
    Las Vegas, United States
  • James Industry Research Group is a full-service market research firm, dedicated to high-integrity business intelligence through research, to the advancement of women in research, and to giving back to our community.

    < $25/hr
    10 - 49
    2014
    Las Vegas, United States
  • Lone Star Market Research LLC is the voice of the consumer. Join our database & get paid for your opinions! Focus groups, usability studies & consumer testing. Whether you need recruiting for focus groups, IDIs, mobile app research, video diaries, bulletin board forums, online questionnaires or any other technique, let us show you how to ... read Lone Star reviews & insights

    NA
    50 - 249
    Austin, United States
  • "I had the pleasure of collaborating with Isabel Aneyba (Comarka) on several projects at The Kroger Co. We conducted several projects together such as a Competitive Intelligence, Store Remodel, and Product Testing, to name a few. Isabel is very passionate about her work. As a result of the research, my internal clients were able to ... read Comarka reviews & insights

    NA
    50 - 249
    Austin, United States
  • Our Mission We are the most respected public opinion source, providing accurate and actionable information in order to develop strategic solutions. Creative Consumer Research (CCR) is a leading market research firm that provides actionable consumer insights in both the private and public sectors. Established in 1976, we’ve conducted 55,000+ individual projects and continue to design ... read CCR reviews & insights

    NA
    50 - 249
    1976
    Stafford, United States
  • With a Dynamic Research Approach as a starting point, DLG believes that creative and innovative research thinking can be applied to traditional qualitative and quantitative research. By understanding the client needs and combining analytical thinking with extensive knowledge of the Hispanic market, DLG matches and executes creative research solutions.

    NA
    50 - 249
    Houston, United States
  • Saurage Methodologies and Research Tools (SMART) Saurage Marketing Research is a full-service firm with 30 years of experience. In that time, we’ve developed and evolved numerous techniques for getting the information your success demands. We know what it takes to avoid smokescreens and sidestep hidden agendas, uncovering valuable data and transforming it into actionable insight.

    NA
    50 - 249
    Houston, United States
  • MerKadoTeknia Research and Consulting LLC empowers its clients by providing nationwide consulting services, training and workshops on Hispanic Marketing Strategy. As a valued partner to advertising agencies and their clients, MKT participates in the crafting of marketing strategy for national brands, advising on aspects of social media, branding, advertising, and audience segmentation, among others. As ... read MerKadoTeknia Research and Consulting LLC reviews & insights

    NA
    2 - 9
    2011
    El Paso, United States
  • A research company for small businesses who need actionable data, a competitive edge, and in-depth insight into their customers'​ and employees'​ needs. We specialize in client surveys, employee surveys, and market research surveys as well as DIY Survey Support. Peak Surveys offers help with as little or as much as you need to perfect your ... read Peak Surveys reviews & insights

    NA
    2 - 9
    2001
    El Paso, United States
  • GDCC is an independent data collection company providing international telephonic fieldwork services to leading market research and consultancy agencies globally. With a total capacity of 525 seats, GDCC is capable of handling any size of project. From our state of the art facilities in The Netherlands, London, Hong Kong, Istanbul, Skopje, Kosovo and USA (Reno ... read Global Data Collection Company reviews & insights

    < $25/hr
    2 - 9
    Reno, United States
  • We continuouly scan global markets for latent demand and initiate sales conversations between buyers and sellers at every funnel stage. Our unique software and quality assurance platform provides the highest quality services to buyers and sellers, quickly, accurately, and cost effectively. With offices in the U.S., EMEA, and Asia we have delivered hundreds of thousands ... read BlueWhale Research reviews & insights

    < $25/hr
    10 - 49
    2013
    Reno, United States
  • Partner as trusted advisors to your business. Recommend the right approach based on your objectives to identify deep insights with powerful recommendations. Deliver a complete and deep understanding of your consumer and business. Provide maximum value as we do not only sell insights, we sell growth.

    NA
    50 - 249
    El Paso, United States
  • We've been serving the needs of our research clients from across the U.S. and Mexico since 1989. Our experience in recruiting for focus groups runs to hundreds of groups and thousands of participants. Positive results with three regional malls in McAllen, Harlingen, and Brownsville, as well as in Laredo assure ready compliance for intercept studies. ... read Hispanic Focus Unlimited reviews & insights

    NA
    50 - 249
    1989
    Pharr, United States
  • Our founder and President, Kim Atkins, is a professional researcher with decades of experience in the industry, a degree in Business Management, and a Professional Researcher Certification from the Marketing Research Association. After starting in the industry as an interviewer in a quantitative interviewing facility in 1982, Kim quickly became the firm’s operation manager, leading ... read Atkins Research Global reviews & insights

    < $25/hr
    2 - 9
    Los Angeles, United States
  • Oteri Consulting Group, LLC is a full service market research firm. Our goal is simple – provide our clients with the insights they need to make critical business decisions. At Oteri, our personnel are industry leaders in the research industry and are proud to be affiliated and, certified by, the Market Research Society, Insights Association, ... read Oteri Consulting Group reviews & insights

    NA
    2 - 9
    2016
    Houston, United States
  • In a world where bigger seems better, our family run business allows for a different approach. Allow us to make an impact on your research today! Executive, professional, medical, hi-tech and all phases of consumer recruiting are performed by a fully trained staff of in-house recruiters at our four locations. Here is the why and ... read Adler Weiner Research reviews & insights

    < $25/hr
    2 - 9
    1960
    Los Angeles, United States
  • At dQ&A, everyone shares the same calling—to learn and reflect the true testimony of people living with diabetes. On this page, you can find out more about what makes us tick.

    < $25/hr
    2 - 9
    San Francisco, United States
  • The Tequila Group is savvy, strategic, creative and exciting. ​It's an attitude. It's a network of best-in-class professionals that are brought together based on your organization's situational needs, led by a core team with national and international experience. The Group's diverse members come from major markets like New York, Miami, and Houston. Each are experts ... read Tequila Group reviews & insights

    NA
    2 - 9
    1990
    McAllen, United States
  • Elliott Benson Research is an award-winning market research company that provides a broad range of qualitative and quantitative research solutions. Founded in 1995, we have an extensive and successful history of working with clients to gather customer feedback through a variety of methodologies, including traditional and online focus groups, online discussion boards, usability tests, telephone ... read Elliott Benson Research reviews & insights

    < $25/hr
    10 - 49
    1995
    Sacramento, United States
  • Facts ‘n Figures is the premier qualitative research firm in Los Angeles. Founded in 1969, we have distinguished ourselves as a company that works in partnership with our clients to consistently produce outstanding research results. Our mission is to provide reliable, accurate data and insight that drive actionable strategic business decisions.

    < $25/hr
    10 - 49
    1969
    Sherman Oaks, United States
  • Custom market research designed to deliver strategic insights Serving Pasadena, Los Angeles, and Nationwide Focus Groups - Online or Offline - Focus Group Recruiting - Focus Group Moderation And Much More!

    < $25/hr
    2 - 9
    Pasadena, United States
  • Inland Empire Market Research bridges the gap from the LA basin to the Inland Empire. The Inland Empire is the gateway to diversity. Our goal is simple; we strive to achieve in providing you, our client with the highest level of customer service. Our Company stands with honesty and integrity. No job is too large ... read Inland Empire reviews & insights

    < $25/hr
    2 - 9
    Bakersfield, United States
  • Intact Qualitative Research is a family business we started to address the shortcomings we saw in research facilities. Having worked in the industry for 10 years, we saw an opportunity to create both a space and a market research firm that’s more in-tune with today’s consumer-driven marketing climate.

    < $25/hr
    2 - 9
    2010
    San Francisco, United States
  • Galloway Research Service is the premiere leader in quality and employee training in the industry. Elisa Galloway currently is on the MRA board and serves as the chair of EDUCATION WORKGROUP, overseeing all educational events; webinars, seminars & conferences. Elisa, Patrick and David Galloway are all PRC certified through the MRA. Today, Galloway Research Service ... read Galloway Research reviews & insights

    NA
    2 - 9
    1967
    San Antonio, United States
  • Since September of 1982 we have been at the forefront of high quality data collection. Our diverse offerings include telephone, online, and face-to-face data collection, telephone and online survey programming, IVR, data processing, and telephone and online sampling services.

    < $25/hr
    2 - 9
    1982
    Van Nuys, United States
  • New South Research Is a full service market research firm with over 30 years’ experience in retail, medical, consumer package goods, quick service restaurants and general business. We specialize in asking key questions that make real bottom-line results. With extensive experience in both qualitative and quantitative research methodologies New South Research can help you answer ... read New South Research reviews & insights

    < $25/hr
    2 - 9
    Birmingham, United States
  • We’ve grown, and learned, quite a bit since our humble beginnings here in Austin, Texas, more than 15 years ago. We left that tiny office space crammed with a few phones and moved to our sizeable facility in San Marcos, Texas, that features more than 100 interviewing stations. And, we’ve learned more than even we ... read Customer Research International reviews & insights

    NA
    2 - 9
    1994
    San Marcos, United States
  • We are an experienced team of researchers, project managers, and statisticians who have over 50 years of combined experiences in market research, data analysis, business consulting, and project management. Our driven market research professionals focus on client service and fact finding. Gold Research professionals specialize on centering in on the client’s need for answers and ... read Gold Research reviews & insights

    NA
    10 - 49
    San Antonio, United States
  • Bohlke Consulting Group, LLC was established in 1985 by Robert Bohlke to provide marketing analysis for public and private sectors on a national, regional and local basis. Through the years, we have developed the most accurate and comprehensive marketing intelligence for home builders and developers and continue to provide actionable housing and consumer information; knowledge ... read Bohlke Consulting Group reviews & insights

    NA
    2 - 9
    1985
    Houston, United States
  • Serenity Research & Consulting brings 20 years of research experience across both industry and academia to help you understand your customers’ perspective and make data-driven decisions. We specialize in survey research, statistical analyses, and a wide range of UX methodology, including both generative and evaluative research. You’ve got questions, and you need answers fast. At ... read Serenity Research Consulting reviews & insights

    NA
    2 - 9
    Austin, United States
  • eridata Insights is driving a new era of insights creation. Built upon the latest technology and best customer service team in the industry, we leverage the full capacity of the internet to provide unparalleled reach among consumers, business professionals and specialized, target audiences. Our employees have the necessary experience, passion and creativity to deliver the ... read Veridata reviews & insights

    NA
    2 - 9
    2019
    Allen, United States
  • We are big fans of throwing out convention. The world has enough qualitative research companies that rely solely on well-worn methods of understanding what is on people's minds. Our story is that there are better methods that don't feel like research. They feel like fun and they yield better insights - or as we call ... read Marketry, Inc. reviews & insights

    $50 - $99/hr
    2 - 9
    Birmingham, United States

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The Magical Quadrant

Hover any bubble for the firm's exact scores. Filter the view using the controls on the right.

360-PERFORMANCE VIEW (Y) →
0255075100
Industry ContendersIndustry LeadersUpcoming AchieversMarket Influencers
0255075100
CORE COMPETENCIES (X) →

The four quadrants explained

Each card shows the count of firms in that quadrant and the top 5 by composite score.

Industry Leaders
Top-right · Both axes ≥ 50
0FIRMS

Strong on both Core Competencies and 360-Performance. These firms have proven track records, deep specialisation, and solid client outcomes. Default recommendation for most buyers.

Market Influencers
Bottom-right · X ≥ 50, Y < 50
2FIRMS

Deeply specialised but with moderate market presence. Often the right pick when specialisation matters more than scale - boutique shops with deep technical chops.

Top firms in this category

No firm has cleared the Leaders threshold (≥ 50 on both axes) in this category yet. The 8 highest-scoring firms overall are shown below.

How firms are placed on the matrix

Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.

Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.

Read the full methodology
Algorithm at a glance
1
X-axis (Core Competencies): Service Focus Ratio + Portfolio Depth + Quality + Experience
2
Y-axis (360-Performance): Client Reviews + Market Presence + Goodfirms Score
3
Missing signals are excluded from a firm's score, not substituted with defaults - weights redistribute across remaining inputs
4
Recency decay over the last 18 months keeps stale reviews from dominating
5
Eligibility floor: ≥ 1 published review in this category scope

Where the firms are.

Bubble size shows how many firms each country has; colour shows its average hourly rate. Tap any country for its firm count, average rate, rating, and Value Score.

Loading map…

All states ranked by Value Score.

Every state in scope, ranked by Value Score.

StateFirmsAvg RateAvg RatingValue ScoreAction
USOhio71$47/hr581View firms
USConnecticut15$41/hr580View firms
USTexas171$54/hr4.775View firms
USOklahoma11$58/hr575View firms
USCalifornia226$70/hr4.874View firms
USVermont2-574View firms
USVirginia26$73/hr573View firms
USMinnesota20$62/hr4.973View firms
USFlorida111$76/hr4.973View firms
USNew Mexico8$62/hr573View firms
USMichigan43$60/hr4.873View firms
USGeorgia21$70/hr573View firms
USArizona37$77/hr572View firms
USPennsylvania41$77/hr572View firms
USWyoming30$76/hr572View firms
USSouth Carolina22$35/hr-72View firms
USDelaware38$77/hr572View firms
USWashington23$73/hr572View firms
USMontana4$62/hr572View firms
USColorado33$80/hr571View firms
USKentucky12$37/hr-70View firms
USNorth Dakota2$25/hr-70View firms
USNew York128$78/hr4.769View firms
USKansas11$81/hr569View firms
USMissouri24$67/hr4.769View firms
USRhode Island1$25/hr-69View firms
USNorth Carolina36$102/hr566View firms
USMississippi1$37/hr-65View firms
USWest Virginia1$37/hr-65View firms
USLouisiana11$50/hr-64View firms
USWashington DC5$46/hr-64View firms
USIdaho6$47/hr-64View firms
USTennessee25$68/hr-60View firms
USIllinois47$84/hr4.359View firms
USUtah24$74/hr-57View firms
USNew Jersey38$56/hr3.755View firms
USNebraska9$72/hr-55View firms
USMaryland32$88/hr-53View firms
USNevada23$84/hr-53View firms
USHawaii6$67/hr3.952View firms
USAlabama11$83/hr-52View firms
USOregon14$85/hr-52View firms
USWisconsin24$97/hr-48View firms
USIndiana18$97/hr-48View firms
USIowa17$100/hr-46View firms
USArkansas5$96/hr-45View firms
USMassachusetts27$86/hr3.441View firms
USMaine5$108/hr-40View firms
USNew Hampshire3$169/hr-16View firms
USOhio
71 firms$47/hr5
Value Score81 / 100
USConnecticut
15 firms$41/hr5
Value Score80 / 100
USTexas
171 firms$54/hr4.7
Value Score75 / 100
USOklahoma
11 firms$58/hr5
Value Score75 / 100
USCalifornia
226 firms$70/hr4.8
Value Score74 / 100
USVermont
2 firms5
Value Score74 / 100
USVirginia
26 firms$73/hr5
Value Score73 / 100
USMinnesota
20 firms$62/hr4.9
Value Score73 / 100
USFlorida
111 firms$76/hr4.9
Value Score73 / 100
USNew Mexico
8 firms$62/hr5
Value Score73 / 100
USMichigan
43 firms$60/hr4.8
Value Score73 / 100
USGeorgia
21 firms$70/hr5
Value Score73 / 100
USArizona
37 firms$77/hr5
Value Score72 / 100
USPennsylvania
41 firms$77/hr5
Value Score72 / 100
USWyoming
30 firms$76/hr5
Value Score72 / 100
USSouth Carolina
22 firms$35/hr
Value Score72 / 100
USDelaware
38 firms$77/hr5
Value Score72 / 100
USWashington
23 firms$73/hr5
Value Score72 / 100
USMontana
4 firms$62/hr5
Value Score72 / 100
USColorado
33 firms$80/hr5
Value Score71 / 100
USKentucky
12 firms$37/hr
Value Score70 / 100
USNorth Dakota
2 firms$25/hr
Value Score70 / 100
USNew York
128 firms$78/hr4.7
Value Score69 / 100
USKansas
11 firms$81/hr5
Value Score69 / 100
USMissouri
24 firms$67/hr4.7
Value Score69 / 100
USRhode Island
1 firms$25/hr
Value Score69 / 100
USNorth Carolina
36 firms$102/hr5
Value Score66 / 100
USMississippi
1 firms$37/hr
Value Score65 / 100
USWest Virginia
1 firms$37/hr
Value Score65 / 100
USLouisiana
11 firms$50/hr
Value Score64 / 100
USWashington DC
5 firms$46/hr
Value Score64 / 100
USIdaho
6 firms$47/hr
Value Score64 / 100
USTennessee
25 firms$68/hr
Value Score60 / 100
USIllinois
47 firms$84/hr4.3
Value Score59 / 100
USUtah
24 firms$74/hr
Value Score57 / 100
USNew Jersey
38 firms$56/hr3.7
Value Score55 / 100
USNebraska
9 firms$72/hr
Value Score55 / 100
USMaryland
32 firms$88/hr
Value Score53 / 100
USNevada
23 firms$84/hr
Value Score53 / 100
USHawaii
6 firms$67/hr3.9
Value Score52 / 100
USAlabama
11 firms$83/hr
Value Score52 / 100
USOregon
14 firms$85/hr
Value Score52 / 100
USWisconsin
24 firms$97/hr
Value Score48 / 100
USIndiana
18 firms$97/hr
Value Score48 / 100
USIowa
17 firms$100/hr
Value Score46 / 100
USArkansas
5 firms$96/hr
Value Score45 / 100
USMassachusetts
27 firms$86/hr3.4
Value Score41 / 100
USMaine
5 firms$108/hr
Value Score40 / 100
USNew Hampshire
3 firms$169/hr
Value Score16 / 100

Match by work-hour overlap with your team.

Cost matters - but so does being able to actually talk to your developer during your workday. Here are the best destinations for each major hub.

If you're in US (PT/ET)Recommended

Look for nearshore LATAM partners - same-day collaboration, similar time zones, and 50-60% cost savings vs domestic.

MXMexico~7h overlap
ARArgentina~6h overlap
BRBrazil~5h overlap
CACanada~8h overlap
If you're in Europe (CET/GMT)Recommended

Eastern Europe is your sweet spot - 1-2h time zone shift, EU GDPR alignment, and 40-50% lower rates than Western Europe.

PLPoland~8h overlap
UAUkraine~7h overlap
RORomania~7h overlap
ZASouth Africa~8h overlap

How firms are placed on the matrix

Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.

Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.

Read the full methodology
Algorithm at a glance
1
X-axis (Core Competencies): Service Focus Ratio + Portfolio Depth + Quality + Experience
2
Y-axis (360-Performance): Client Reviews + Market Presence + Goodfirms Score
3
Missing signals are excluded from a firm's score, not substituted with defaults - weights redistribute across remaining inputs
4
Recency decay over the last 18 months keeps stale reviews from dominating
5
Eligibility floor: ≥ 1 published review in this category scope

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States with the best Value Score for market research hiring.

Ranked by a composite score blending firm count (supply), average rating (quality), and median hourly rate (cost). Affordability is weighted highest (50%), so this list surfaces actually affordable destinations rather than just-big markets.

Budget leader
California · $0-24/hr

62 firms in this tier - more than any other state, averaging 5.0 ★. Top picks: SunTec Data, Make My Brand, Data4Amazon.

Mid-tier leader
California · $50-99/hr

21 firms in this tier - more than any other state, averaging 4.3 ★. Top picks: Disrupt Minds, Digital Bakerz, Runningfish.

Top tier leader
California · $150+/hr

17 firms in this tier - more than any other state, averaging 5.0 ★. Top picks: ALFATEK, Reverence Global, Orogamis.com.

Loading heatmap…
Cell intensity (firm density):
Low
High
Best Value marks the densest, highest-rated, most-affordable cell per row

How the heatmap is built

Every cell in the grid above is the count of firms in (place × hourly-rate tier). Firms are placed by their published hourly rate; those without a disclosed rate are not plotted.

Top company names per cell are surfaced by Value Score - a weighted blend of affordability (50%) + rating (35%) + review volume (15%).

The "Best" ribbon marks the cell in each row where firm density, ratings, and affordability line up best - the densest, highest-quality combination.

Read the full methodology
Value Score · per firm
ValueScore = 0.50 × Affordability
+ 0.35 × Rating
+ 0.15 × Review Volume
// All sub-scores normalized 0-100
// Affordability = (1 - rate/$200) × 100
// Rating = (rating - 3) / 2 × 100
// Volume = log10(reviews+1)/log10(200) × 100

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