Top Market Research Companies in the USA

Researched by:Goodfirms Research TeamUpdated:September 15, 2026

Goodfirms has reviewed 1,519 Market Research Companies in the USA as of September 2026. The top-ranked firm is Mediacharge (5.0 stars, 12 verified reviews, $100 - $149/hr, founded 2016, San Francisco). Across the category, the median hourly rate is $25, median client rating is 4.8, and 22% of firms employ 50+ members. Explore the vetted Market Research Companies in the USA below, compare their strengths, and connect with the provider best suited to your requirements.

Are you searching for the top market research companies in the USA and do not know where you begin your search? Market research services are crucial for businesses who wish to understand their end-users better, look to develop a new product, or enhance their brand and advertising. You must hire the best market research agency in the United States to ensure that they base their study on true sampling, where the participants will provide an accurate perception of their respective experiences. To help you find the research partner, Goodfirms has prepared the below list of marketing research firms in the United States. Find the most well-researched data on listed alternatives that will help you hire from the top market research consulting firms in the United States.

Goodfirms has verified 1,519 Market Research Companies in the USA - part of 5,621+ Market Research Companies, each passing Goodfirms' 4-step verification process (background check, client interviews, portfolio audit, ongoing quality review). Listings marked "Sponsored" are agencies that pay for premium placement - sponsorship does not affect star ratings or review content.

Top 10 at Glance

Compare the highest-ranked firms first side by side.

Rank
Company
Rating
Reviews
Hourly Rate
Team Size
Founded
Location
Action

Best Market Research Agency in the United States | List of Marketing Research Firms United States

Find a Market Research Company Near you
Find a Market Research Company Near you
Service
Hourly Rate
Employees
ReviewsAll Companies
Industry
Client Type
  • We are an independent qualitative research agency delivering insight that takes you further. Quite simply, it stands for One Minute Silence. Although it may seem meaningless to some, a minute is in fact a precious thing. In today’s world a mere 60 seconds can alter everything. Across the globe, every minute of every day, the ... read One MS reviews & insights

    $50 - $99/hr
    10 - 49
    2004
    Birmingham, United States
  • At de Novo Marketing, your goals become our goals. We help you determine your intended result and apply our Collective Creative ™ to help your company succeed. We offer a full range of services such as content marketing, digital strategy, programmatic advertising, graphic design & branding, data analysis, market research, event production, web design and ... read De Novo reviews & insights

    NA
    10 - 49
    2007
    Cedar Rapids, United States
  • As a marketing research expert for over 60 years, we pride ourselves on our clear cut advantages including comprehensive research facilities, full-service quantitative & qualitative research, internally developed software & technology, and extensive healthcare, consumer & business databases. To learn more about PMR, visit our main website.

    $25 - $49/hr
    10 - 49
    1958
    St. Louis, United States
  • The Research & Planning Group is a full-service qualitative and quantitative marketing research firm based in St. Louis, MO. We can handle projects of all shapes and sizes, anywhere in the world. For over 25 years, we have provided a variety of qualitative and quantitative marketing research services, including: • Focus Groups • In-depth interviews ... read Research & Planning Group reviews & insights

    $25 - $49/hr
    2 - 9
    1983
    St. Louis, United States
  • Fajen Consulting is owned by Micholyn Fajen. Since inception, our marketing company has helped both local and national clients with incremental growth and we love what we do. As founder and chief marketing director at Fajen Consulting, Micholyn works with clients like Wellmark Blue Cross Blue Shield, Sollah Interactive, CLE Productions, and Meredith Corporation. As ... read Fajen Consulting reviews & insights

    NA
    2 - 9
    West Des Moines, United States
  • From the initial meeting to our final report, the process at Vernon Research Group is designed to conduct outstanding research, thoroughly answer your questions, and provide recommendations for applying the research findings that will benefit your business or organization. To achieve this, we emphasize collaboration and communication throughout the process. You are the subject matter ... read Vernon Research Group reviews & insights

    NA
    2 - 9
    1987
    Cedar Rapids, United States
  • Never before have media habits changed so quickly. You need more insight. We have cutting-edge solutions. CJ&N’s research creativity and precision allows you to make confident decisions. A whole team of experts in your corner. Deeply involved in your strategy and invested in your success. From product development to training, our team is always working ... read CJ&N reviews & insights

    NA
    2 - 9
    Cedar Rapids, United States
  • Driven by innovation and value addition approach, Allied Market Research is instrumental in market research and business consulting across various industry verticals since its foundation in 2013. An advisory company of Allied Analytics LLP based in Portland, Oregon, we are striving to offer valuable insights to our clientele through extensive qualitative and quantitative research of ... read Allied Market Research reviews & insights

    $100 - $149/hr
    250 - 999
    2013
    Portland, United States
  • or more than 60 years, PMR has exceeded our clients' expectations with accurate, trusted data. Whether you're utilizing our Impulse ranked focus group room, advanced CATI call center or cutting-edge streaming multimedia capabilities, we possess the modern facilities and services necessary to conduct your qualitative and quantitative studies. At Personal Marketing Research, we recognize that ... read Personal Marketing Research reviews & insights

    NA
    10 - 49
    1953
    Davenport, United States
  • Mid-Iowa Interviewing, Inc. is a locally owned and managed market research company which has been providing data gathering services to the market research industry for 38 years. Our goal is to be more than a vendor but a partner in our client's success. Our client's needs are paramount to our continued success. We strive to ... read Mid Iowa Interviewing reviews & insights

    NA
    2 - 9
    1971
    Des Moines, United States
  • Athena works quietly, efficiently, and we rely mostly on satisfied clients to spread the word about how well we open new markets for them. The best way to say it is we work hard to make our clients lives easier and they appreciate us for it. We are very proud that we are consistently rated ... read Athena Research reviews & insights

    < $25/hr
    2 - 9
    Riverside, United States
  • Together, we’ve built the world’s highest-rated market research app, Surveys On The Go®. The vision? Panelists earn cash for answering surveys. Data is collected on their behavior. Clients get better, faster research and online surveys are a thing of the past.

    < $25/hr
    2 - 9
    Irvine, United States
  • Business decision making processes require a profound understanding of existing and future market conditions. Nearly all ill-conceived business decisions are the outcome of not conducting proper investigations into market conditions, which is where market research comes into play. Any critical decision making process requires vital inputs that can be provided by competent market research. We ... read Industry Experts reviews & insights

    < $25/hr
    10 - 49
    2008
    Chino, United States
  • Actionable Research is a marketing research consultancy that delivers both qualitative and quantitative primary marketing research on a global basis. While we have been a full service firm since 2002, Actionable Research is primarily specialized in the following vertical markets

    < $25/hr
    2 - 9
    Aliso Viejo, United States
  • Lifestory is a research and strategy firm that utilizes applied social and behavioral sciences to solve complex business challenges. Our story is different from others. We come from a formal tradition of academic degrees in which we spent years learning, running studies, and teaching on the topic of influence and persuasion. After earning advance degrees ... read Lifestory Corporation reviews & insights

    < $25/hr
    2 - 9
    Newport Beach, United States
  • Open Mind Strategy, LLC is a thought-leading quantitative and qualitative research consultancy specializing in innovative research methods and syndicated solutions that uncover actionable audience insights.

    < $25/hr
    2 - 9
    NYC, United States
  • At C+R Research, a full-service marketing insights agency, we’ve been helping brands grow for 60 years by delivering great research, deep perspective and committed client service. We’re known for best-in-class methodologies, high-quality analytical insights and delivering senior-level attention throughout every phase of our clients’ projects. We offer an array of customizable techniques for both qualitative ... read C+R Research reviews & insights

    < $25/hr
    50 - 249
    1959
    Chicago, United States
  • Municipal Market Analytics (MMA) is an independent research firm based in Concord, Massachusetts. MMA’s core business is to provide strategic analysis and commentary on historical and quantitative conditions of the US municipal market, as well as leading issues confronting the industry.

    < $25/hr
    2 - 9
    Concord, United States
  • At the heart of our research center is the mission to maintain a focus on superior consultation and customer service while delivering a state-of-the-art research experience for our clients and our research participants. Revelations is committed to privacy and confidentiality for every person and each project that comes through our doors. From research design to ... read Revelations reviews & insights

    NA
    2 - 9
    Des Moines, United States
  • Stitch‘s unique proposition: a discovery process that evolves from the creation of new intelligence through new research. Another differentiating factor: Stitch brings the human equation to the front and center of the marketing discipline. We’re not just about numbers.

    < $25/hr
    2 - 9
    2007
    San Diego, United States
  • We call it Recorded Recruiting, others might call it 100% validation. We record the initial recruiting call for each respondent. A full-time staff member will then listen to the recording along with the screening instrument. Only when the staffer is satisfied in the qualification of the respondent is the individual invited to participate in your ... read Flagship Research reviews & insights

    < $25/hr
    2 - 9
    San Diego, United States
  • Quester creates deep conversations that are planned by moderators, conducted by artificial intelligence, and launched to huge samples. Conversations are analyzed by trained researchers who examine nuances and hidden emotions in language that drive behavior. We ask the questions that need to be asked in whatever way it makes sense, seamlessly, within every survey, for ... read Quester reviews & insights

    NA
    2 - 9
    Des Moines, United States
  • Hanser & Associates is a public relations firm that helps organizations create and manage the relationships important to their future. We’re focused on delivering results in Des Moines, Iowa, the United States of America and around the world.

    NA
    2 - 9
    Des Moines, United States
  • Quantitative services for institutions and research teams Our goal is to lower execution costs and improve market analysis

    < $25/hr
    2 - 9
    San Diego, United States
  • With over 30 years in business, TrendSource creates clarity in the complex world of business through trusted insight. At TrendSource, we believe the beginning determines the end. We understand that the process of ensuring high quality research results is both an art and a science. Therefore, our programs are designed thoughtfully and carefully to provide ... read TrendSource reviews & insights

    < $25/hr
    50 - 249
    1989
    San Diego, United States
  • Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of ... read Magid reviews & insights

    NA
    50 - 249
    1957
    Cedar Rapids, United States
  • The concept for Moore Market Intelligence was born in a corporate home office cubicle. While working in product development and competitive intelligence for a company that was ranked #1 in indexed life insurance and indexed annuity sales, Ms. Moore became intimately familiar with the indexed insurance contracts being sold by companies competing with her employer. ... read Moore reviews & insights

    NA
    10 - 49
    Des Moines, United States
  • Established in 1980, Ward Research is one of Hawaii’s most respected market research firms. Providing expertise in both qualitative and quantitative research, our clients include companies representing Hawaii’s Top 250 corporations, public sector entities, and non-profit organizations.

    $100 - $149/hr
    50 - 249
    1980
    Honolulu, United States
  • We are a full service market research and planning firm offering service on brand management, customer satisfaction, product & market development, and database marketing. We provide management consulting and planning in areas of market strategies and economic impact analysis to business clients in a wide range of industries.

    $100 - $149/hr
    50 - 249
    Honolulu, United States
  • Credence Research is a worldwide market research and counseling firm that serves driving organizations, governments, non legislative associations, and not-for-benefits. We offer our customers some assistance with making enduring enhancements to their execution and understand their most imperative objectives. Over almost a century, we've manufactured a firm extraordinarily prepared to this task.

    < $25/hr
    50 - 249
    2015
    San Jose, United States
  • Established in 1960, SMS is a major contributor to marketing research, consulting, social and economic studies, program evaluation, and government-level policy studies for local, national, Pacific Basin, and international clients. Our industry expertise and highly experienced team of professionals – see our people – have made SMS the “go to” research and consulting company in ... read SMS reviews & insights

    $25 - $49/hr
    2 - 9
    Honolulu, United States
  • In business since 1962, The Stelter Company is the strategic partner more than 1,500 leading nonprofits nationwide depend on most to provide expertise on cultivating valuable, long-term donor relationships through a unique combination of industry insight, customer focus and creative services.

    NA
    10 - 49
    1962
    Des Moines, United States
  • We offer modernized facilities that provide a comfortable and inviting environment to get the most out of your research. Our facilities were borne out of the needs we’ve faced as researchers. With over 20 years of experience, we specialize in multiple research methods across various industries. We understand research. It is what we do, and ... read UEG RESEARCH reviews & insights

    < $25/hr
    2 - 9
    San Jose, United States
  • Business Plans Hawaii is a market research and financial analysis company located in Honolulu. We help business owners obtain the capital they need to start, expand or grow their business. We also help with marketing plans, operation reviews, and feasibility studies. We have great networks with bankers, government agencies, and private investors. Call today for ... read Business Plans Hawaii reviews & insights

    < $25/hr
    2 - 9
    2000
    Honolulu, United States
  • Creative Strategies was founded in 1969 by Larry Wells and David Norman. These two men worked together at SRI and had a desire to create a high tech research firm. They wanted it to be a part of SRI, but left the company when they found out SRI was not interested. The two worked together ... read Creative Strategies reviews & insights

    < $25/hr
    2 - 9
    1969
    San Jose, United States
  • Pulse was founded in 1985 by a former newspaper publisher who realized the need to provide papers with the tools to sell with more than just their rate cards. Since that time Pulse has taken the industry lead with its cutting edge sales programs, all of which are based on market research.At Pulse we understand ... read Pulse Market Research reviews & insights

    $25 - $49/hr
    2 - 9
    1985
    Portland, United States
  • Founded in 1994, Rauch Associates is a Silicon Valley research firm specializing in gathering competitive intelligence information in sophisticated B2B environments. Our clients include some of industry's leading technology (systems, software, web, networking, telecom, etc.), manufacturing, retail, health, finance, and insurance companies.

    < $25/hr
    2 - 9
    San Jose, United States
  • H2R Market Research was founded in 2001 and our CEO, Jerry Henry, has the expertise and insight other market research firms envy. He is invited to speak at conferences and conventions around the United States. Jill Renner serves as the President and uses her extensive background in psychology and marketing to make H2R a premier ... read H2R Market Research reviews & insights

    $100 - $149/hr
    10 - 49
    2001
    Springfield, United States
  • At Povaddo, we do opinion-based research to develop messages and materials that enable our clients to more effectively communicate their position on important issues. Research, communications and design are at the heart of everything we do and embedded in how we operate. We do not treat these as separate disciplines, but rather we train our ... read Povaddo reviews & insights

    $25 - $49/hr
    2 - 9
    2011
    St. Louis, United States
  • Cypress Research is dedicated to nurturing deep roots and inspiring growth through data-driven insights. We help organizations be their best selves by listening to customers and employees and providing insights to help companies strengthen and grow. At Cypress Research, we are good listeners and dot-connectors that tell your story through the voices of those closest ... read Cypress Research reviews & insights

    $50 - $99/hr
    2 - 9
    2002
    Kansas City, United States
  • Decision Insight is the shopper insights and retail strategy firm that uncovers shopper behaviors and motivations to develop effective strategies that win at retail. Three decades of consumer research experience have groomed the team at DI to actively anticipate the emerging needs of manufacturers, retailers and restaurant clients. Named by Path to Purchase Institute as ... read Decision Insight reviews & insights

    $50 - $99/hr
    10 - 49
    1983
    Kansas City, United States
  • Inside Information® Inc. exists to help businesses understand and serve their customers. With a team of client-focused employees serving as an extension of our customers'​ staff, we provide information on demand to assist our clients with their marketing efforts through the use of database.

    $50 - $99/hr
    2 - 9
    1995
    Kansas City, United States
  • Maryland Marketing Source, Inc. (MMS) has long been entrenched in high quality, actionable, and reliable market research. We understand that consumers are the lifeblood of any organization. With the heart of today’s market beating globally, it is essential that businesses and organizations continuously keep their fingers on their pulse, and their competitors’ pulses as well.

    NA
    10 - 49
    1986
    Owings Mills, United States
  • Prior to founding Lucidity Research LLC in 2002, he served as Director of Research Operations for Cyber Dialogue, where he managed the development of data collection, and research reporting of five annual syndicated survey programs. He received his Bachelor’s degree from Geneseo State College (NY) and a Master’s degree from the University of Connecticut. Drew ... read Lucidity Research reviews & insights

    NA
    2 - 9
    2002
    Westminster, United States
  • Leading full-service/field-service marketing research firm and focus group facility. Full-service division has nation's highest client satisfaction scores in an industry study. Leaders in quantitative and qualitative research. Field-service division has 2 focus group facilities in Bethesda, MD and Alexandria, VA covering the entire Washington, DC metropolitan area. We have 8 upscale focus group suites, 1 ... read Shugoll Research reviews & insights

    NA
    50 - 249
    Bethesda, United States
  • That takes a lot of expertise—one reason our project team is made up of more than 35 men and women, industry professionals all, from managers to focus group moderators. They’re supported by a field staff that includes more than 100 professional interviewers. So if your specific challenge requires one-on-ones, large-scale surveys, focus groups, phone interviews, ... read WBA Research reviews & insights

    NA
    10 - 49
    Lanham, United States
  • MarketResearch.com is the most comprehensive collection of market intelligence products and services on the Web. We offer reports from over 350 top publishers and update our collection daily to provide you with instant online access to the world's most complete and current database of expert insights on global industries, companies, products, and trends. Our Research ... read Market Research.com reviews & insights

    NA
    10 - 49
    Rockville, United States
  • We’ve got wide-ranging research expertise, broad and targeted reach, the latest technology, state-of-the-art facilities, the highest quality standards, a solid reputation—and compassion for causes that matter. We offer everything the big research firms do—plus, the drive, dedication and personal attention your cause deserves. If you’re on a mission to inspire the public to take action—to ... read Eureka Facts reviews & insights

    NA
    50 - 249
    2003
    Rockville, United States

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The Magical Quadrant

Hover any bubble for the firm's exact scores. Filter the view using the controls on the right.

360-PERFORMANCE VIEW (Y) →
0255075100
Industry ContendersIndustry LeadersUpcoming AchieversMarket Influencers
0255075100
CORE COMPETENCIES (X) →

The four quadrants explained

Each card shows the count of firms in that quadrant and the top 5 by composite score.

Industry Leaders
Top-right · Both axes ≥ 50
0FIRMS

Strong on both Core Competencies and 360-Performance. These firms have proven track records, deep specialisation, and solid client outcomes. Default recommendation for most buyers.

Market Influencers
Bottom-right · X ≥ 50, Y < 50
2FIRMS

Deeply specialised but with moderate market presence. Often the right pick when specialisation matters more than scale - boutique shops with deep technical chops.

Top firms in this category

No firm has cleared the Leaders threshold (≥ 50 on both axes) in this category yet. The 8 highest-scoring firms overall are shown below.

How firms are placed on the matrix

Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.

Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.

Read the full methodology
Algorithm at a glance
1
X-axis (Core Competencies): Service Focus Ratio + Portfolio Depth + Quality + Experience
2
Y-axis (360-Performance): Client Reviews + Market Presence + Goodfirms Score
3
Missing signals are excluded from a firm's score, not substituted with defaults - weights redistribute across remaining inputs
4
Recency decay over the last 18 months keeps stale reviews from dominating
5
Eligibility floor: ≥ 1 published review in this category scope

Where the firms are.

Bubble size shows how many firms each country has; colour shows its average hourly rate. Tap any country for its firm count, average rate, rating, and Value Score.

Loading map…

All states ranked by Value Score.

Every state in scope, ranked by Value Score.

StateFirmsAvg RateAvg RatingValue ScoreAction
USOhio71$47/hr581View firms
USConnecticut15$41/hr580View firms
USTexas171$54/hr4.775View firms
USOklahoma11$58/hr575View firms
USCalifornia226$70/hr4.874View firms
USVermont2-574View firms
USVirginia26$73/hr573View firms
USMinnesota20$62/hr4.973View firms
USFlorida111$76/hr4.973View firms
USNew Mexico8$62/hr573View firms
USMichigan43$60/hr4.873View firms
USGeorgia21$70/hr573View firms
USArizona37$77/hr572View firms
USPennsylvania41$77/hr572View firms
USWyoming30$76/hr572View firms
USSouth Carolina22$35/hr-72View firms
USDelaware38$77/hr572View firms
USWashington23$73/hr572View firms
USMontana4$62/hr572View firms
USColorado33$80/hr571View firms
USKentucky12$37/hr-70View firms
USNorth Dakota2$25/hr-70View firms
USNew York128$78/hr4.769View firms
USKansas11$81/hr569View firms
USMissouri24$67/hr4.769View firms
USRhode Island1$25/hr-69View firms
USNorth Carolina36$102/hr566View firms
USMississippi1$37/hr-65View firms
USWest Virginia1$37/hr-65View firms
USLouisiana11$50/hr-64View firms
USWashington DC5$46/hr-64View firms
USIdaho6$47/hr-64View firms
USTennessee25$68/hr-60View firms
USIllinois47$84/hr4.359View firms
USUtah24$74/hr-57View firms
USNew Jersey38$56/hr3.755View firms
USNebraska9$72/hr-55View firms
USMaryland32$88/hr-53View firms
USNevada23$84/hr-53View firms
USHawaii6$67/hr3.952View firms
USAlabama11$83/hr-52View firms
USOregon14$85/hr-52View firms
USWisconsin24$97/hr-48View firms
USIndiana18$97/hr-48View firms
USIowa17$100/hr-46View firms
USArkansas5$96/hr-45View firms
USMassachusetts27$86/hr3.441View firms
USMaine5$108/hr-40View firms
USNew Hampshire3$169/hr-16View firms
USOhio
71 firms$47/hr5
Value Score81 / 100
USConnecticut
15 firms$41/hr5
Value Score80 / 100
USTexas
171 firms$54/hr4.7
Value Score75 / 100
USOklahoma
11 firms$58/hr5
Value Score75 / 100
USCalifornia
226 firms$70/hr4.8
Value Score74 / 100
USVermont
2 firms5
Value Score74 / 100
USVirginia
26 firms$73/hr5
Value Score73 / 100
USMinnesota
20 firms$62/hr4.9
Value Score73 / 100
USFlorida
111 firms$76/hr4.9
Value Score73 / 100
USNew Mexico
8 firms$62/hr5
Value Score73 / 100
USMichigan
43 firms$60/hr4.8
Value Score73 / 100
USGeorgia
21 firms$70/hr5
Value Score73 / 100
USArizona
37 firms$77/hr5
Value Score72 / 100
USPennsylvania
41 firms$77/hr5
Value Score72 / 100
USWyoming
30 firms$76/hr5
Value Score72 / 100
USSouth Carolina
22 firms$35/hr
Value Score72 / 100
USDelaware
38 firms$77/hr5
Value Score72 / 100
USWashington
23 firms$73/hr5
Value Score72 / 100
USMontana
4 firms$62/hr5
Value Score72 / 100
USColorado
33 firms$80/hr5
Value Score71 / 100
USKentucky
12 firms$37/hr
Value Score70 / 100
USNorth Dakota
2 firms$25/hr
Value Score70 / 100
USNew York
128 firms$78/hr4.7
Value Score69 / 100
USKansas
11 firms$81/hr5
Value Score69 / 100
USMissouri
24 firms$67/hr4.7
Value Score69 / 100
USRhode Island
1 firms$25/hr
Value Score69 / 100
USNorth Carolina
36 firms$102/hr5
Value Score66 / 100
USMississippi
1 firms$37/hr
Value Score65 / 100
USWest Virginia
1 firms$37/hr
Value Score65 / 100
USLouisiana
11 firms$50/hr
Value Score64 / 100
USWashington DC
5 firms$46/hr
Value Score64 / 100
USIdaho
6 firms$47/hr
Value Score64 / 100
USTennessee
25 firms$68/hr
Value Score60 / 100
USIllinois
47 firms$84/hr4.3
Value Score59 / 100
USUtah
24 firms$74/hr
Value Score57 / 100
USNew Jersey
38 firms$56/hr3.7
Value Score55 / 100
USNebraska
9 firms$72/hr
Value Score55 / 100
USMaryland
32 firms$88/hr
Value Score53 / 100
USNevada
23 firms$84/hr
Value Score53 / 100
USHawaii
6 firms$67/hr3.9
Value Score52 / 100
USAlabama
11 firms$83/hr
Value Score52 / 100
USOregon
14 firms$85/hr
Value Score52 / 100
USWisconsin
24 firms$97/hr
Value Score48 / 100
USIndiana
18 firms$97/hr
Value Score48 / 100
USIowa
17 firms$100/hr
Value Score46 / 100
USArkansas
5 firms$96/hr
Value Score45 / 100
USMassachusetts
27 firms$86/hr3.4
Value Score41 / 100
USMaine
5 firms$108/hr
Value Score40 / 100
USNew Hampshire
3 firms$169/hr
Value Score16 / 100

Match by work-hour overlap with your team.

Cost matters - but so does being able to actually talk to your developer during your workday. Here are the best destinations for each major hub.

If you're in US (PT/ET)Recommended

Look for nearshore LATAM partners - same-day collaboration, similar time zones, and 50-60% cost savings vs domestic.

MXMexico~7h overlap
ARArgentina~6h overlap
BRBrazil~5h overlap
CACanada~8h overlap
If you're in Europe (CET/GMT)Recommended

Eastern Europe is your sweet spot - 1-2h time zone shift, EU GDPR alignment, and 40-50% lower rates than Western Europe.

PLPoland~8h overlap
UAUkraine~7h overlap
RORomania~7h overlap
ZASouth Africa~8h overlap

How firms are placed on the matrix

Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.

Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.

Read the full methodology
Algorithm at a glance
1
X-axis (Core Competencies): Service Focus Ratio + Portfolio Depth + Quality + Experience
2
Y-axis (360-Performance): Client Reviews + Market Presence + Goodfirms Score
3
Missing signals are excluded from a firm's score, not substituted with defaults - weights redistribute across remaining inputs
4
Recency decay over the last 18 months keeps stale reviews from dominating
5
Eligibility floor: ≥ 1 published review in this category scope

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States with the best Value Score for market research hiring.

Ranked by a composite score blending firm count (supply), average rating (quality), and median hourly rate (cost). Affordability is weighted highest (50%), so this list surfaces actually affordable destinations rather than just-big markets.

Budget leader
California · $0-24/hr

62 firms in this tier - more than any other state, averaging 5.0 ★. Top picks: SunTec Data, Make My Brand, Data4Amazon.

Mid-tier leader
California · $50-99/hr

21 firms in this tier - more than any other state, averaging 4.3 ★. Top picks: Disrupt Minds, Digital Bakerz, Runningfish.

Top tier leader
California · $150+/hr

17 firms in this tier - more than any other state, averaging 5.0 ★. Top picks: ALFATEK, Reverence Global, Orogamis.com.

Loading heatmap…
Cell intensity (firm density):
Low
High
Best Value marks the densest, highest-rated, most-affordable cell per row

How the heatmap is built

Every cell in the grid above is the count of firms in (place × hourly-rate tier). Firms are placed by their published hourly rate; those without a disclosed rate are not plotted.

Top company names per cell are surfaced by Value Score - a weighted blend of affordability (50%) + rating (35%) + review volume (15%).

The "Best" ribbon marks the cell in each row where firm density, ratings, and affordability line up best - the densest, highest-quality combination.

Read the full methodology
Value Score · per firm
ValueScore = 0.50 × Affordability
+ 0.35 × Rating
+ 0.15 × Review Volume
// All sub-scores normalized 0-100
// Affordability = (1 - rate/$200) × 100
// Rating = (rating - 3) / 2 × 100
// Volume = log10(reviews+1)/log10(200) × 100

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