11218 Companies
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Looking for the top SEO companies? Pick the best SEO agency from the best search engine optimization companies list that offers professional SEO services by SEO experts. To help the best SEO services seekers find a reliable SEO company, GoodFirms has researched the best SEO companies. The meticulous research concluded that the best SEO agencies strategies to implement aggressive on-page & off-page search engine optimization techniques to help clients accelerate quality organic traffic. So, Pick the best SEO company from the below list of top search engine optimization agencies :

11218 Companies
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Best SEO Companies | Top Search Engine Optimization Companies

Assure Digital
8251

Assure Digital

High Performance Websites for Businesses

Assure Digital is an Australian based agency delivering high performing online solutions that deliver an exceptional experience directly to your ideal customer. We provide the best SEO services as well as internet marketing in Brisbane.

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NA
2 - 9
Australia
Webocity
8252

Webocity

Best Website Development Company in Delhi

Webocity is Rated #1 Website Development company in Delhi NCR, which is not only known for their unique designs, but also for their ultimate website development related services and support. The whole point of having a website for your business is to surpass the geographical limitations and attract customers from around the world otherwise wasn’t your shop or office in so and so location doing the work for you. Does your website give an impression good enough that your potential customers are getting converte... read more

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< $25/hr
10 - 49
India
Brucira
8253

Brucira

We build products that users love.
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$50 - $99/hr
10 - 49
India
Conception Marketing
8254

Conception Marketing

We provide a wide range of marketing

Conception Marketing’s strategic links with business support organisations including Lancaster University Management School, Manufacturing Advisory Service and Business Enterprises enables us to source funding for our clients. This has enabled our clients to cost effectively grow their business and expand into new markets. We are based in Greater Manchester and offer services to SMEs in the North West and throughout the UK.

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< $25/hr
2 - 9
United Kingdom
Upp
8255

Upp

Our mission is to make B2B more human.

Upp B2B is a brand and marketing agency dedicated to creating, shaping, building and growing b2b brands that people want to work for and with.

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< $25/hr
10 - 49
United Kingdom
Bagwar Softwares
8256

Bagwar Softwares

A web designing and internet marketing firm

Bagwar Softwares Pvt. Ltd. is a web designing and internet marketing firm. We are not too old in this fraternity but still have a plethora of prestigious organizations as our clients. With a proven track record in the industry, Bagwar softwares has established itself as a brand name in web development, SEO consulting & graphic designing in India. We have a team of professional web designers & developers in Delhi/NCR, expert Programmers and well experienced Team Managers who work in complete coordination and cooperation to accomplish eve... read more

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< $25/hr
2 - 9
India
Top4
8257

Top4

Smarter local marketing

Top4 Marketing  offers digital marketing services and products for SMEs (small and medium-sized businesses), big brands, and going forward all industries and governments in Indonesia. We are a leading digital marketing company and technology service agent in Australia and Indonesia, winning numerous prestigious Australian awards serving Corporate Website Development, Google Marketing, SEO & Lead Generation, Facebook Marketing, Content Creation,  and  Social Media Promotion throughout Indones... read more

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< $25/hr
2 - 9
Indonesia
MAD Designs
8258

MAD Designs

The Brand Consultancy

We breathe designs, we sleep designs and we live designs. MAD Designs is a brand consultant and graphic design firm that effectively put asides competition by enhancing client’s visibility and penetration through its extensive gamut of services. Literally MAD about client’s success, our core competency lies in developing overwhelming branding and digital marketing strategies and executing them impeccably through a natural flair for SEO, web development, graphics, videos, content and assorted designing elements. Holding a great reput... read more

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< $25/hr
2 - 9
India
Adsum Originator
8259

Adsum Originator

Our Victory through mobile and web technology

Adsum Originator holds expertise in website/mobile application development, graphics designing as per clients’ requirements. We are specialist in delivering innovative and reliable products to meet our client’s need with almost quality and unwavering business ethics, . We aim to contribute in the technological era by delivering enhanced and compelling products with effective productivity schemes, and executing business ethics to meet the industry requirements for people out in the world. We believe in user-centric development w... read more

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< $25/hr
10 - 49
India
Global Lincks
8260

Global Lincks

A Lead Generation Company

We help your business to convert web traffic into qualified leads. So it’s easier for your sales team to reach their goals. Contact us today to see how we can help you.  

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$25 - $49/hr
2 - 9
United States
VTG Business Group
8261

VTG Business Group

Arlington Web Design & Digital Marketing company

VTG Business Group is an Arlington Web Design and Digital Marketing company. With a broad background in Web marketing solutions, we specialize in helping small businesses increase online visibility, build brands and grow sales. Whether it’s building a Web site, designing an Iphone app or utilizing Social Media, we will help you maximize your exposure to new customers. If you want to improve your sales or grow your customers, we can help you drive those results. We will help you turn your local visitors into committed customers. Reach out ... read more

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$25 - $49/hr
2 - 9
United States
Sprout Media Lab
8262

Sprout Media Lab

Website Traffic & Generate More Leads

Sprout Media Lab is a full service Web Design & Digital Marketing agency with offices in Raleigh, NC & Ormond Beach, FL. We specialize in smart, effective & affordable marketing solutions that will help you boost your Google rankings, increase your website traffic & generate more leads.

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< $25/hr
10 - 49
United States
Edge by Ascential
8263

Edge by Ascential

Digital Commerce, Decoded. #knowledgetowin

Formerly Brand View, Clavis Insight, One Click Retail and PlanetRetail RNG, Edge by Ascential™ delivers some of the industry’s most accurate and actionable sales-driving data, insights and advisory solutions for global brands and retailers looking to win in today’s ecommerce-driven world. Our solutions enable the world’s top brands and retailers to implement strategies that help maximize revenue growth; optimize product listings; increase sales faster than the category and the competition, and drive margin growth with pr... read more

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NA
250 - 999
United States
Dedicated Designs
8264

Dedicated Designs

Growth is all we know.

We provide website and brand solutions to very small through medium-size businesses. Our ideal client is someone who owns or manages a business who has always wanted a first-class online presence with videos/animations and an engaging brand across all customer-facing pieces of their business but is unsure how to make that happen or is put off by the high costs of working with a large design firm.

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< $25/hr
2 - 9
United States
CustomerFirst Technology
8265

CustomerFirst Technology

The customer-centric software solutions provider

We are a team of 12 colleagues (and growing) with having more than 10 years of experience in the IT industry. Our main goal is to puts the needs of the customer before anything else. To be a customer-centric IT outsourcing company to understand the customer who uses our product, service, and solution by adapting ourselves according to clients’ needs and requirements.

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< $25/hr
2 - 9
India
Levelon Solutions
8266

Levelon Solutions

Ai Powered Ecommerce Personalised Marketing

With an eCommerce mindset, we are a group of digital marketing experts and we help eCommerce business with targeted digital marketing and personalised communication to put their products in front of the right audience that is more likely to purchase from their store. We do this using experiences, taking the guesswork out and backing our strategies with data and emerging technology trends. We know that as a business owner, merely advertising your store is a great start but there is a lot more that it takes to increase the conversion rate of y... read more

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NA
2 - 9
South Africa
Modemedia
8267

Modemedia

Creative Branding Agency - Modemedia

At Modemedia, we talk about brands, think about brands, conceive new brands and lovingly nurture brands from beginning to end. We create, communicate and manage brands to galvanise their impact in the marketplace. We know that distinctive design, high impact messaging, and innovative integration of communication and technology contribute to an outstanding return on investment. We measure our success by the growth and success of our customers. Born from passion and dedication in 1999, Modemedia has evolved from a philosophy that a professi... read more

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NA
2 - 9
Australia
Pulsifytech
8268

Pulsifytech

when you grow, we grow

Pulsifytech is a startup web development company. Pulsifytech provides technical solutions to complex business problems and needs. We are offering notable services, like websites, E-commerce stores, Web applications, Mobile applications. Our team of professional web designers & developers are passionate, innovative, and problem solvers. Pulsifytech provides services like custom software development, web application development, and digital marketing. Static, dynamic, and blogging website development are some of our expertise.

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NA
2 - 9
India
Oonie Web Design
8269

Oonie Web Design

Business' who want to generate leads online use us
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$25 - $49/hr
2 - 9
South Africa
Rooftop Advertisement
8270

Rooftop Advertisement

The new generation of advertising is here!

We are a powerful dynamic team, experts at digital marketing tools and strategies.

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NA
2 - 9
Greece
IGT Solutions
8271

IGT Solutions

Enabling Better Experience

At IGT we constantly strive to find a better way to deliver superior customer experience. So we have three core values that run through everything we do

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$25 - $49/hr
50 - 249
India
Atech Network Systems Pvt. Ltd.

Over the last few decades Technology has revolutionised the world in terms of customer expectation and Quality of Service. With every generation of consumers, the business's reliance on its Technology to meet the current standard of customer expectation has significantly increased and since the last decade has now become exponential. Specialising in software development and online services, 'Atech'​ provides the most innovative and efficient technological solutions to organisations varying of size and sector

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$100 - $149/hr
50 - 249
India
Long Island MedResponsive
8273

Long Island MedResponsive

Digital Marketing Agency

A Long Island SEO company with years of experience in digital marketing, MedResponsive provides cutting-edge SEO/SMO services. We provide customized SEO solutions, responsive website design, content writing services, PPC/search engine marketing, social media marketing, and software development. Request a free SEO consultation to see how we can help you!

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NA
50 - 249
United States
Syco Digital
8274

Syco Digital

White Label Services

SyCo Media is serving excellence as a white label partner for businesses that seek complete digital marketing solutions. We are a creative design agency with an effective combination of technical and innovative prowess, which reflects, in our interesting portfolio.

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NA
10 - 49
United States
Trigtial Solutions Pvt. Ltd.
8275

Trigtial Solutions Pvt. Ltd.

#1 Digital Agency in India

For over 15 years, Trigital solutions have helped clients to achieve exceptional and sustainable returns in some of the web’s toughest niches. Backed by a team of experienced, strategic, technical and creative specialists to drive digital success for your company. As one of the leading digital marketing agencies in Delhi, we offer Digital Marketing Services ( SEO, SEM, SMM, Content & Creative Marketing etc..) for all kinds of businesses big and small. 

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NA
10 - 49
India
Webaware.io
8276

Webaware.io

Contact Webware.io for a complete digital toolkit

Webware is a leading cloud-based e-commerce platform, engineered for growth and productivity of SMBs and giant business houses. It designs, sets and manages merchant websites and online stores as well as digital marketing services including email campaigns, newsletter communications, SEO, Google AdWords, social media advertisements, lead generation, online reputation management and more.    The Webware platform digitally empowers over 10,000 businesses across the USA and Canada and utilizes advanced technologies to ensure minimu... read more

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NA
50 - 249
Canada
Alkemy
8277

Alkemy

WE ARE AT INTERSECTION OF TECHNOLOGY & CREATIVITY

Our mission is to provide companies with end-to-end solutions that cover the entire digital value-chain, from strategy to implementation, with the aim to significantly improve their business.

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< $25/hr
250 - 999
Italy
Involucra
8278

Involucra

Turin communication agency

Involucra is an international communication agency, with headquarters in Torino, Lima and New York. We develop creative, functional and sustainable projects.

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< $25/hr
10 - 49
Italy
Marshmallow Marketing
8279

Marshmallow Marketing

An Outsourced Marketing Team

We`re an Outsourced Marketing Team that makes great marketing simple. Whether your business is big or small, we can handle it all. Challenges help us grow! Outsourcing is an effective way for businesses to get the marketing performance they need to compete but at manageable costs, in line with their budget. An on-demand agency allows you to access marketing knowledge and professionally established talents without having to take on permanent employees.

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$25 - $49/hr
10 - 49
Ukraine
Brandevotion
8280

Brandevotion

Create your brand story

We are a digital marketing agency specialized in Social Media Marketing, Social Media management, Search-Engine Optimisation & Website Designing And Development. We are not just marketers, we are brand transformers on a mission to deliver kick-ass digitalization for your brand to improve visibility on the web! We help you gain what you aspire for, be it branding, re-positioning or going viral. Don't worry we have got you covered in every aspect.

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$25 - $49/hr
2 - 9
India
Joe 2 Joe
8281

Joe 2 Joe

Be Bold, Spark Passion, and Kick Ass.

Everything we do, we believe in challenging Perspective, spark passion. We accomplish this by sharing valuable information, using transparency, and building trust. We use this to create a solid foundation to connect you, the great business leader, the passionate entrepreneur, the incredible visionary to the right people, your audience. We create DIGITAL GRAVITY. DIGITAL DESIGN + MEDIA + MARKETING

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NA
10 - 49
United States
Drop Consultancy
8282

Drop Consultancy

Data-Driven Marketing

We are a data-driven marketing agency. Our focus is on delivering brilliantly creative marketing and eCommerce campaigns based on insight and data. We have simplified the process of getting from brief to production by using structured discovery to help define creative and target media spend. We use an agile project management methodology that focuses on gaining a deep up-front understanding of business objectives and then translating them into ‘user requests’. We manage delivery of each request through project management software... read more

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$50 - $99/hr
10 - 49
United Kingdom
Social Light
8283

Social Light

Making the Internet a friendlier place

Social Light is a digital marketing agency with a simple goal: to empower small business owners with the support and training they need to create a strong online presence. We specialize in brand strategy bringing fresh ideas for growth balanced with industry best practices. As much as we love technology, we are firm believers in old-fashioned customer service. At Social Light, there’s no such thing as cookie-cutter solutions simply because there’s no such thing as cookie-cutter clients. We listen to you, we collaborate with you, ... read more

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NA
2 - 9
United States
Diedrich RPM
8284

Diedrich RPM

Research Propelled Marketing

At Diedrich RPM, we build the world's highest converting websites, and we've developed Research Propelled Marketing to do it. Research uncovers reality; our findings lead to actionable strategies. We test those strategies to find the most persuasive message and earn the best return on marketing dollars. Ultimately, we deliver every ounce of our wisdom, knowledge, experience, and integrity to tell your story to the world. Research Propelled Marketing: It's smart, it's proven, it's what we do.

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$150 - $199/hr
10 - 49
United States
Jubilant Digital Marketing
8285

Jubilant Digital Marketing

Big digital goals? You're in the right place.

About Jubilant Digital Marketing: Jubilant blends unparalleled expertise with full transparency and a drive for results. Our plug-and-play team executes smart digital marketing campaigns with excellent service. We hustle for big results and address digital problems with innovative strategy. Our Values:  Transparency - Forget the smoke and mirrors, forget the jargon, forget what you think you know about paid search agencies. We believe in transparency. Every step of the way, you can count on us to do honest work and keep you inform... read more

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$50 - $99/hr
10 - 49
United States
Think Orion Pte. Ltd.
8286

Think Orion Pte. Ltd.

Saas Marketing Agency

Orion is a results-driven marketing agency focused on generating leads that translate digital marketing into profit for clients. We specialize in taking businesses from linear to exponential growth to paid digital media buying initiatives.

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NA
10 - 49
Canada,
Singapore
QTAT BPO SOLUTIONS INC
8287

QTAT BPO SOLUTIONS INC

HELP YOU ACHIEVE YOUR BUSINESS GOALS

Incorporated in 2006, QTAT BPO Solutions is a Houston Based Information Technology Enabled Services ( ITES ) and Internet Marketing Company with global delivery centers. We provide industry neutral outsourcing services with a state-of-the-art technology platform to meet the increasingly challenging needs of healthcare providers and Lawyers. Our services are delivered through fully secure, Web-based technology platforms. Our billing systems are fully transparent and open to audit, giving the much-needed comfort to our clients. Our technology a... read more

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$100 - $149/hr
50 - 249
United States
BRAND RADIATOR
8288

BRAND RADIATOR

A Leading Digital Marketing Company & IT Maven

Brand Radiator is one of the best digital marketing company in Patna with it's headquarter at Bangalore & Mumbai. We are specialised in branding, brand marketing, web designing and development, digital marketing, public relations, social media marketing, offline marketing, digital strategy consulting, online reputation management, SEO services, mobile app development services, etc. We are the Best Digital Marketing Agency that promises ROI driven business intending to display the uniqueness of your brand in a well-organised approac... read more

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< $25/hr
10 - 49
India
Idea Forge Studios
8289

Idea Forge Studios

Adapt. Create. Achieve.

Idea Forge Studios is a team of professional website designers located in the Charlotte NC & Philadelphia, PA areas. Our team has members with 15+ years of experience in both web and graphical design. We have many of our clients in the Charlotte & Philadelphia areas listed on page 1 of Google and other search engines, as we specialize in SEO and Internet Marketing. We provide only state of the art, cutting edge technology and are always creating new and innovative ways to make our clients’ experience better. If you are looking for... read more

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< $25/hr
2 - 9
United States
Nexasoft
8290

Nexasoft

INNOVATIVE TEAM. AGILE APPROACH. DELIVERING VALUE.

Nexasoft’s believes in delivering effective, elegant and impactful solutions for businesses seeking growth. It is made possible by having a dynamic team members, practical approach and leverage on latest technologies to help businesses overcome their problems. It is our vision to be the top IT service provider in the region and recognized as reliable and trusted partner globally.

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< $25/hr
2 - 9
Malaysia
DotcomWeavers
8291

DotcomWeavers

custom ecommerce website design and development

DotcomWeavers is a Web Solutions company headquartered in New Jersey, specializing in eCommerce, web applications, custom websites, and SEO. In business for more than 7 years, we have been providing our clients first to market innovative solutions that help businesses stay competitive and grow.

William Stevens
“ I'm incredibly happy with the results”
William Stevens, Google Trusted Photographer at Review Balance
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< $25/hr
10 - 49
United States,
India
iFocus Creatives Pvt. Ltd.
8292

iFocus Creatives Pvt. Ltd.

We are created to create!

We are a creative digital web design agency based out of Ahmedabad, India who helps its global clients to grow for online businesses through unique and economical designing solutions for mobile and web platform. We specialize in front-end design and offering comprehensive designing solutions for websites, mobile applications and software in UK, USA, India, New Zealand, Australia and in many other European and African regions. Our office is located in Ahmedabad’s cream area with quality resources, tools and technologies to provide unmatche... read more

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$25 - $49/hr
10 - 49
India
AppsNsolutionS
8293

AppsNsolutionS

AppsNsolutionS ( ANS )

Incorporated in 2016 at Bangalore, India, our company is driven by its deep passion for designing, building and marketing websites. With world class designers and programmers and online marketers of the finest calibre committed and united towards one passion, we believe the main strength of our organization is in the quality of our work. With long years of experience we have come to realise specific needs and standards of diverse industries and learnt how to create effective web solutions that has lasting influence on the business. Why pick ... read more

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$25 - $49/hr
2 - 9
India
Denova Glosoft Limited Kolkata
8294

Denova Glosoft Limited Kolkata

Website Development Company in Kolkata

Leading website design and development company in Kolkata, India.

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$25 - $49/hr
10 - 49
India
ICO WebTech Pvt. Ltd.
8295

ICO WebTech Pvt. Ltd.

Website Design Company Delhi

ICO WebTech is a full service web based service provider company established in 2007 and located in New Delhi, India. We engage in Website design and development, SEO, Content Writing and Data processing services. 

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NA
10 - 49
India
Appoly
8296

Appoly

Expert Web & Mobile App Development Services

Appoly are an professional team of enthusiastic design and development experts based in Leamington Spa, UK. The Appoly team are achieving groundbreaking things with app technology and are always looking into the future to ensure that all clients have apps that are not only functional and user-friendly to start, but will remain so in the years to come. Appoly work with projects of various sizes, whether it's a basic and one-off job, or a big project that needs staying on into the future for management purposes. 

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NA
2 - 9
United Kingdom
Magewebin
8297

Magewebin

Magento Development Company

Magewebin is magento development company in Faridabad and provide services in Gurgaon, gurugram, delhi and more.

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< $25/hr
Freelancer
India
ubykuo
8298

ubykuo

The coolest software company

REACH THE TOP We can help you make IT happen as your technology partner Do you need to optimize and/or go cloud your legacy applications? • We can help you improve your digital products: call us and we will give you practical solutions • Or let us do it for you as your design and development team Are you starting a project or a company? • We will love to bring you an end-to-end advice with a forward-looking perspective from the outset. • We will build together innovative products and services for your customers a... read more

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$50 - $99/hr
10 - 49
Argentina,
Spain
Jingged
8299

Jingged

Changing the Face of the Internet

We are a small boutique operation of specialized combined talents from designers to developers, and marketers. We are customer service oriented as we truly have a passion for helping out people and maintaining long term relationships. We get to know our clients to find the best direction & solutions. We are located in the Los Angeles area, but serve clients nationwide. A Web Design is more than just choosing the right colors and selecting the right pictures. We are all about creating high conversion websites. High conversion websites mea... read more

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$50 - $99/hr
10 - 49
United States
Switch Soft Technologies
8300

Switch Soft Technologies

Mobile App Development Company Based in India & US

SwitchSoft Technologies Pvt. Ltd. is a leading, full-service mobile application development agency for iOS, Android, Mobile and the Web, based in Hyderabad, India, and Illinois, USA. Considered one of the best digital marketing agencies, we provide efficient and cost-effective digital marketing services. iOS and Android development, Social Media marketing, offshore software development, and hybrid app development. A top-tier mobile app development company, our portfolio is made up of comprehensive services. We provide best SEO, SMM, and... read more

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< $25/hr
10 - 49
India,
United States
Buyer’s Guide
What is SEO?

Search engine optimization is the way of enhancing the quality and quantity of organic traffic by increasing the visibility of the website. As the search engines focus on providing optimum service for the users, it ranks those sites higher which possess appropriate information as well as are easy to navigate and understand. SEO service providers improve the design and content of the web pages to make it appealing for the search engines. They further ensure that the website contains relevant keywords, so the search engine displays the site to the people searching for specific topics.

There are three main categories of SEO:

  • On-Page Optimization: On-page SEO concentrates on the contents of the individual pages. The SEO experts strategize the content accordingly to drive rankings. The professional SEO services perform site audits to ensure that the URL structure of the site is strong along with meta tag and meta description of the page. Three factors play a critical role in on-page optimization:
  1. Keyword research
  2. Quality Content
  3. Keyword Optimization
  • Technical SEO: This focuses on improving the backend structure of the site. Technical SEO increases the site's readability making it easier for search engines to crawl the site. This offers the readers good user experience and can influence overall traffic and engagement rates. Technical SEO concentrates on:
  1. Site speed
  2. Site architecture
  3. Crawlability
  4. Security
  5. Mobile-friendliness
  6. Indexing
  7. Structured data
  • Off-Page Optimization: Off-Page SEO emphasizes on building relationships between the client’s website and other websites. This tactic helps sites gain high-quality backlinks from other websites with higher DA. The search engine assumes that the site has great content when it receives references from varied other authority websites. Following are the top off-page SEO techniques:
  1. Guest Blogging
  2. Broken Link Acquisition
  3. Competitor Research
What Are the Services Included in SEO?

Apart from the top digital marketing companies, there are several SEO companies that offer a wide range of services to boost the rankings on the SERPs.

The most common services included in SEO campaigns are:

  • Keyword Research: This is the process of identifying the most searched and popular terms used to locate a specific service, product, or information.
  • Local SEO: Local SEO solutions optimize the brand for local searches. The SEO experts understand the market and help improve the local rankings thoroughly. 
  • Website Audits: Website audits are performed to analyze the site's ability to rank in SERPs organically.
  • SEO Consulting: Top companies for SEO service offer advice and recommendations on actions required to boost the rankings of the site. 
  • Link Reclamation: While updating the new pages, old URLs must be redirected to the new page. These redirects are essential for preserving the link juice. 

The SEO agencies offer several other SEO services such as:

  • Link Building
  • Conversion Optimization 
  • Split Testing
  • Analysis and Reporting, etc.
How to Research Keywords to Build a Successful SEO Strategy?

Step 1: Look out for content/topics relevant to the core business.

Before commencing keyword research, find out the topics you wish to target. These topics can generally relate to your business in a close group or a broader sense. It is essential to consider buyers' cogitation and compile a list of issues that would allow your business to be discovered by the target audience.

Step 2: Shortlist Keywords Phrases to Identify Sub-Topics.

The next step is to find keyword phrases that will help you rank in SERPs. These are the same keywords that the potential customers are searching for. Targeting these string of keywords will return your web pages in search engines. Use various analytics tools such as Google Analytics to distinguish the keywords used by prospects to discover your site.

Step 3: Focus on Related Search Terms.

While targeting keywords, you must be thorough and cover multiple different types of keywords or string of keywords to grab a spot on search result pages. You may manually discover different search terms by searching for a specific topic on Google.com and scroll to the bottom of the results. You will find several other long-tail or short-tail search results related to the original keyword that you should take into consideration.

Step 4: Analyze Your Competitors

Ranking on SERPs does not solely depend on your SEO campaigns. Instead, the SEO tactics applied by your competitor can affect your ranking. If your competitors have an active keyword strategy, chances are your website will rank behind theirs. You can take the help of various SEO tools to analyze their site. You may focus on the keywords that your competitors are ranking for, along with the keywords they have ignored. Since this may serve as an excellent opportunity for your website to create its market share on different terms.

Step 5: Trim down the Keyword List.

Keywords help the crawlers in identifying the topic you are offering. But it is vital to avoid keyword stuffing in the articles. Although Google has not specified the exact keyword density, SEO experts believe that the ideal percentage of overall keywords is somewhere between 2% to 4%. If there is excessive use of keywords in an article or web-page, the chances of Google penalizing the website is exceptionally high. The Google AdWords Keyword Planner is an efficient SEO tool that shows the volume and traffic approximations for the shortlisted keywords. This will help you eliminate low-volume keywords and narrow down your list.

How to Target Local SEO Ranking?

For your business to capture the attention of the nearby prospects, SEO specialists must enlist a robust local SEO strategy.

The following are the most effective actions to perform local SEO for multiple locations.

  • Single Domain: When a company targets multiple geographical areas, they may be tempted to design websites using separate domains for individual locations. However, this may harm your SEO marketing efforts since the content, links, keywords of each domain will clash with the attributes of the other. It is advisable to a subfolder within the primary site to manage and highlight the multiple locations where you offer services.
  • Location-Specific Content: To rank on local search engine pages, you must create content relevant to the focus area of your business. Optimize on-page elements for individual target regions. For instance, conceive page titles, H1, HTML tags, as well as the content and image in a manner that resonates with the local population. Businesses offering services in multiple regions must create a unique ‘Location’ landing page which branches out further to include separate location pages.
  • Claim Your Business Listings: To improve your standing in local search results, you must create and claim your business listing on 'Google My Business' as well as various online directories like Yelp, Bing, etc. You should also provide added information such as contact details, working hours, available services, etc. This will streamline the entire data of your business and allow local prospects to effortlessly discover your company.
​​​​​What Is the Difference Between White Hat SEO V/S Black Hat SEO Techniques?
  • White Hat Technique: White hat SEO is an ethical and technical practice focusing solely on the requirements and interests of the audiences as opposed to the SERPs rankings. White hat SEO creates a steady, long-term layout to garner organic search traffic to the site. The SEO experts take into account the guidelines established by the Search engines to warrant exceptional user experience. The primary white hat techniques incorporate generating quality inbound links, create original, engaging, and informative content, using keywords, and keyword analysis, keyword-rich meta tags, etc. for constant improvement in the SEO ranking. 
  • Black Hat Technique: Black hat refers to SEO techniques and strategies where unlawful practices are implemented to get higher search rankings. Black hat SEO is considered as a 'quick-fix' to appeal to the bots in search, instead of focusing on audiences. Although this SEO technique may offer a quick return on the site, it is a rather harmful practice in the long-run. Google is known to ban websites from search engines or de-indexed as a penalty for malpractices. The most common black hat techniques include link farming, keyword stuffing, hidden texts and links, plagiarized content, misleading redirects, etc.
What are the Common Mistakes Executed while Implementing SEO strategies?

Google's algorithm is ever-changing. Hence, SEO experts have to constantly improve their tactics to get results. However, there are particular mistakes that the algorithm despises. If these activities are enacted the site can suffer great damage. 

  • Intrusive Ads or Sneaky Redirects: A page filled with irrelevant and bothersome ads will fail to rank high on search results. The ads and the page content, at times, are difficult to distinguish. This will compel Google to categorize the site under the "bad user experience" column. In addition, if there are unnatural links from the site, Google will detect them and implement a ban on the site.
  • Hidden Texts: Certain agencies hide prominent keywords using white text on a white background. They employ this tactic so that only the bot can spot it while crawling the site. But this practice can get the site permanently banned from search result pages. 
  • Plagiarized Content: Search Engines hate duplicate content. SERPs display content that is original and unique on the top. Whereas websites posting copied content frequently will be penalized.
  • Avoiding Social Media Marketing: Social media marketing is considered to be one of the indirect ranking factors. The top social media marketing companies will help boost the reach of content. This, in turn, will increase the chances of gaining credible backlinks from reputed sites. In short, by avoiding social media marketing, brands can lose an enormous chance of boosting SEO rankings.
  • User-Generated Spam: Guest posting or user-generated content is a great way to post unique and engaging articles on the site. However, low-quality or gibberish content published, without moderation, will cause a decline in the ranking on SERPs.
​​​​​​Which are the Most Valuable SEO KPIs?

The responsibilities of the SEO experts do not end after the implementation of SEO marketing strategy. They must keep a constant watch over their performance. Key performance indicators (KPIs) are measurable metrics that indicate the success of the campaign.

The most vital SEO KPIs are as follows:

  • Organic Sessions: Organic sessions define the entire duration from the redirection of a visitor from the search engine to their exit from the site. The organic session also analyzes the activities of the user throughout the visit. An improvement in organic session indicates growth in organic traffic. Moreover, the increase in click-through rate aligns with the objective of getting more genuine clients, thereby denoting a successful SEO marketing campaign.
  • Page Load Time: The loading time of a site can be a determining KPI. If a site takes a very long time to load, the user is more prone to bounce back to the results page. This can also prevent the user from visiting in the future due to poor experiences. While redesigning the website, pay attention to improving the loading time by optimizing images and graphics of the site. 
  • Bounce Rate: Bounce rate determines the rate of sessions where the user does not perform any action and leaves immediately after the site loads. When the pages or content seems irrelevant to the visitors, the bounce rate increases. Generally, if the bounce rate is under 40, it is considered excellent. However, the ideal lowest bounce rate depends on the niche or industry.
  • Growth in Keyword Ranking: Monitor the website’s rankings for the high volume keywords. The site’s standing is great if the ranking is closer to number one. Although maintaining a close watch as an update in Google’s algorithm can create instability in the rankings. Focus on developing great content as well as link building to boost ranking.
  • Conversions: An obvious SEO key performance indicator is the conversion ratio. If the site does not generate leads or convert inquiries to sales, the core business objective of expanding the customer base remains futile. Focus on Conversion Rate Optimization while ensuring exceptional user experience.
​​​​​​What to Do When Google Penalizes the Site?

Before jumping into recovery, it is crucial to understand how to detect whether Google has penalized the site. The SEO specialists constantly run diagnostics on the website to look out for any potential problem in the SEO strategy implemented.

There are two major ways the SEO experts can detect obstacles. One of the ways is when a business notices a sudden drop in the organic search traffic. The other is receiving a message within the Google Search Console.

Depending on whether the site receives Manual or Algorithmic Penalties, the SEO marketing professionals can clean up the chaos accordingly. 

  • Manual Penalties
    Manual penalties are allotted when an SEO analyst at Google investigates the site and deduces certain quandaries. A manual penalty is then displayed on the search console with a detailed description.
    Resolution: First and foremost, ascertain the cause of the penalty, whether it is a link penalty or a thin content penalty. Next, put in efforts to rectify the predicament. Once convinced that the cause of retribution is remedied, submit a Reconsideration Request to Google appealing the withdrawal of the penalty.
  • Algorithmic Penalties
    With Google’s changing algorithms, it is a likely possibility that a specific activity is considered to be poor. This may result in a drastic decline in rankings as well as organic traffic. It may be difficult to identify the exact algorithm harming the website.
    Resolution: Take assistance from specialists with an extensive understanding of the algorithms to analyze the reason for the penalty. Eliminate link related issues such as duplicate links, non-editorial links, paid links, etc. Also, focus on improving the quality of the content on webpages. It may take time to regain a higher position on result pages, however adopting SEO best practices will definitely pay off.
​​​​​​​​​​​​​How To Select The Ideal SEO Partner?

Whether a company is looking to hire top SEO firms or freelancers, certain attributes must be scrutinized before partnering with them.

  • Location: Due to the Internet revolution, businesses can hire SEO services providers from across the world. However, a local option further simplifies the process of reaching the SEO expert. 
  • Budget: SEO companies can offer a combination of different services that fits the company's budget. For the first time, opt for a mid-range solution to scrutinize the success of the campaign.
  • Best Practices: Inquire regarding the practices followed by the SEO company. Few firms follow black-hat techniques to deliver quick results. Avoid them as they will harm the brand more in the longer duration.
  • Testimonials: An SEO agency that is vouched for by multiple previous clients represent client satisfaction as well as the credibility of the firm. It is advisable to analyze the feedback and references on reputed ranking platforms like GoodFirms.co to ensure the credibility and authenticity of the service provider.
  • Services: Inquire about the services and tools offered by the SEO company. It is essential to verify whether the agency is capable of merging the newly implemented SEO tactics with the existing marketing strategies. Finally, ask if they provide timely reports mapping the results of the campaign.
How Much Does an SEO Service Company Charge?

The price of SEO solutions varies considerably based on different services offered. 

A survey by GoodFirms on the SEO strategies, techniques and trends indicate that usually, the price for SEO services range between $500-$1000 (USD). This price is charged for the optimization of 10 keywords for 30 days.

Prospects must analyze the rates of various service providers and compare them to select the one that fits well within the budget.

Conclusion

Explore the above-mentioned list to find the top SEO agencies from across the world. We likewise offer country-wise segregation of the top SEO specialists for countries like the USA, India, the United Kingdom, etc. The dedicated researchers of GoodFirms have carefully curated this list of SEO companies after contemplating all factors and techniques.

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