Gluu

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Gluu is user-friendly Business Process Management software that helps process owners to connect processes with the right people, work instructions, systems and bots. I’m the founder and CEO.

Gluu has been created to ‘glue’ work that is broken – by people that have felt the pain from inside real companies, like yours. We believe that ‘Standard work’ only succeeds if we “Make it easier to work the right way, than the wrong way.”

Back in the 00’s I was responsible for Philips’ global digital projects from its Amsterdam HQ. To raise the digital maturity of the company a global network of ‘Country Internet Managers’ was approved by the company’s Board of Management. I led the effort to define organizational roles, KPIs, supporting processes, and systems. It was about hiring the right people and then establish a common way of working so that they could exchange best practices across countries. The approach was highly successful and nominated with two internal awards.

After this I went back to Copenhagen to become the COO of a digital agency. With about 50 employees and ambitious growth plans it was my job to streamline operations and make the agency scalable. This required common ways of working and an ERP system. However, he soon realized that creative agencies and business processes mix like oil and water. So during these months, I started to have doubts about some of the work we did back in Philips:

“If a process has 15 activities and only 5 of these connect to IT systems then how can we know that it is executed? It could be that some employees don’t understand, or agree with, the process and only ‘check boxes’ to make bosses happy?”

I realized that the normal way of large, systems-driven and top-down process governance implementations was broken. To succeed with winning the hearts and minds of the people that actually do the work a new way forward was badly needed. It should:

• involve the people that knew best
• ensure that work instructions were updated continuously to reflect their actual, practical learning
• increase clarity and transparency of how work flowed across silos
• save time and make work easier by turning processes into helpful guides and ensuring that compliance reporting became a byproduct of simply following the processes.

This new way forward required new software. A platform that would work without the need to change any systems and was so user-friendly that anybody could work with making processes easier to Understand, Execute and Improve.

In 2011 I founded Gluu and we have now worked with more than 500 managers and process owners to find the sweet spot between speed and control, when it comes to common ways of working and compliance work. Today the Gluu platform helps more than one hundred businesses and thousands of users in almost 60 countries to collaborate around business processes. The journey continues and every day we take one more step towards realizing the founding vision.

We focus on engaging business users in Business Process Management by placing them at the center of everything we do.

It works in any industry that has repetitive work and wants to standardize.

We make it easier to delegate process ownership and get ongoing feedback and change suggestions from users. This is the secret sauce behind business user engagement. It means 10x more process improvements for many customers.

We’re rated 4.6 on a 5 scale on different software review sites. We succeed by offering extensive onboarding assistance and first class support through real BPM experts. You can see more at Gluu.biz.

We have a positive Net Retention Rate – so almost no churn.

Yes, we offer an online support center with articles, in-person support via chat and a dedicated Customer Success Manager with regular status meetings with our Key Accounts.

A professional ticketing system staffed by experienced BPM experts only.

We’re at less than $5M and mostly growing from referrals from customers and partners.

We’ll be helping process owners to stay in control in the age of AI by making business processes the language to communicate with bots.