Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
GoodFirms is a growing referral traffic source for us, and it converts at a very competitive rate. It’s been well worth our time to update our GoodFirms profile despite having profiles on other, older review sites.
Please introduce your product and give a brief about your role within the organization.
Hi, I’m Louis Leung and I’m one of the co-founders at Archon Systems Inc. I created inFlow Inventory along with my co-founder, Stephen, to make inventory management more accessible to small businesses.
What was the objective behind coming up with this software?
When we first made inFlow in 2007, most inventory software was very boxy. Everything was windows within windows that made it hard to track information, and it was just really hard to learn. So we made inFlow with a mind to bring design and usability to the inventory world.
I don’t think many people wake up in the morning excited to do inventory, but they are passionate about their business. And one of the riskiest investments for a business is inventory. So it’s inFlow’s job to help our customers manage inventory properly and quickly so they can keep doing what matters most to them.
How is your software beneficial from a value addition perspective to the clients compared to other software alternatives available in the market?
Many customers come to us from a manual pen-and-paper or spreadsheet setup. They’re used to a certain level of simplicity, but they need a solution that scales. inFlow saves them hours each week by connecting real orders to real inventory levels. It’s that simple.
That approach to simplicity extends to trials, too. You can use inFlow just a few minutes after starting a trial, and we provide options to book a guided demo that explains how inFlow could help your business and meet your specific needs.
Our mobile app is also a big value add for inventory and order management on the go. It runs on iPhone and Android, as well as on our Smart Scanner, which is a rugged smartphone with a built-in laser scanner.
What industries do you generally cater to? Which industries in general are highly benefiting by using your software?
We serve many industries, but most of our customers are in the wholesale, warehouse management, eCommerce, or field service industries. Those customers care a lot about our core features like multi-location support, our integrations and API, and the ability to work from any device.
What are the key features of your software that makes it stand apart from your competitor products in the market?
I really believe in our mobile app, which offers inventory and order management on the go. A lot of companies provide a mobile app just to say they have one, but ours isn’t just a reskin of our web app: it’s a great experience we designed specifically for phones to help you do real, everyday work.
Another customer favorite is our B2B portal, which we call Showroom. It’s an add-on that turns your product list into an online showroom that customers can browse and buy from. Even if you use one of our eCommerce integrations, you can use showrooms to give VIP customers exclusive pricing.
What is the customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
When you’re in the subscription business you have to constantly prove your worth, so customer satisfaction is incredibly important to us. One of the easiest ways to lose customers is by asking them to buy something without teaching them how it can help them.
That’s why we offer onboarding and technical support with every plan, and we host webinars to teach customers and take live questions. A big part of our job is to help our customers get their money’s worth out of inFlow, month after month.
Are your customers repetitive? If yes, what is the percentage of repeat customers that you have?
inFlow plans are paid on a monthly or annual basis, so all of our customers are repeat customers. Our retention rate is higher than the industry average for the subscription software industry, so we’re happy with our progress and it seems like our customers are, too.
Does your software product provide any resource or knowledge section for its users? If yes, what kind of material is provided to your users to help them get acquainted with your product?
This is a huge part of our business. We don’t want to just provide software, we want to provide great advice on how to use it to run a leaner business.
We know that there are a lot of different ways that our customers prefer to learn. So we’ve written hundreds of technical support articles, host monthly webinars, and created Quick Start videos to showcase key inFlow features in under three minutes. We also write about inventory management and provide small business tips on the inFlow blog.
What kind of support system do you offer to your clients for catering to their queries and issues?
All inFlow plans offer personalized onboarding when you start your account, and we offer technical support via email, chat, and callback at no extra charge.
What has been the revenue for your product for 2020?
We don’t share revenue numbers publicly at the moment, but we serve thousands of businesses who rely on inFlow on a daily basis.
Where do you see your product in the next 10 years?
We have to keep certain things under wraps, but I can definitely say that inFlow has evolved from inventory software into a full inventory management system. Our expertise has grown over the past 14 years of helping other businesses to manage their order and inventory, and we’re building that knowledge right back into our support and onboarding services, as well as our growing hardware lineup.