LeadGen App
LeadGen App is a lead capture form-builder tool for digital marketers. It helps marketers build custom lead form and test them for best conversion rates. LeadGen App works via form embed code that works on all major landing page and website editor platforms and via direct link sharing as well. The forms can be integrated to marketing software like your CRM and email campaign tools.
Core Features
Lead Generation Features
  • Contact Database
  • Lead Capture
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Reporting & Analytics
Lead Management Features
  • Contact Management
  • Lead Capture
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Operations Management
Pricing Type
Flat Rate
Free Version
Payment Frequency
Monthly Payment, Annual Subscription
Vendor pricing page
14 Days Trial
Plans & Packages
$39 Per Month
Customer Reviews
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Executive Interview
Christopher Lier
Christopher Lier
CMO, LeadGen
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
It’s been helpful to increase visibility and have a presence on such a reputable site like GoodFirms.
Please introduce your product and give a brief about your role within the organization.
LeadGen App helps brands create beautiful and conversion-friendly online forms. It’s a software that will help your business generate more leads and customers via creative form designs that your audience likes to fill. The form-builder makes it easy for anyone to create forms, not touching any code. LeadGen App multi-step forms convert significantly better than conventional form designs and turn the conversational nature of chatbots into forms. 
My name is Christopher, I am responsible for customer success, marketing, and sales at LeadGen App. 
What was the objective behind coming up with this software?
Our founder discovered the concept of multi-step forms in Apple's iPhone online support back in 2016 and used it as an inspiration for his own web agency contact form. There wasn't any suitable solution on the market at the time, so we created the form via custom code. We kept growing and improving the tool, getting more and more users onboard and developing it into a performance-driven lead capture app & a multi-step form tool for marketers. The objective is to support businesses, small to large, to make the most of their website and help win more business they would otherwise lose out on. 
How is your software beneficial from a value addition perspective to the clients compared to other software alternatives available in the market?
There are 3 main factors that make LeadGen App forms stand out over other forms :

1.    Highest quality form designs: Use conversion-optimized form templates that meet high standards of form design, user experience, and personalization. Our forms are carefully crafted and created to serve more than 15 industries for their specific form and lead capture needs. Further to templates, the form builder provides unlimited form design customization.

2.    Maximum conversion focus: Capture more leads with multi-step forms which will give you an edge over your competitors. Multi-step forms convert up to 5X more leads and make your forms stand out on your website. We also provide form visitor drop-off analytics, A/B testing, and a lead dashboard to improve conversion rates and capture more leads. 

3.    Constantly updated with new features and continuously building up native integrations, new tools, and features for improved form experience.
What industries do you generally cater to? Which industries in general are highly benefiting by using your software?
We have a lot of users that are active in marketing and web design, servicing clients as digital agencies or as consultants, or freelancers. Furthermore, a lot of financial companies use LeadGen forms, incl. Debt, Mortgage, Insurance, Pension, Loans, Retirement services. Also, we see a lot of different B2B brands like Real Estate Agents, Healthcare providers and B2B brands like Car Detailing. 
What are the key features of your software that makes it stand apart from your competitor products in the market?
Key features are:
-    Multi-step form builder
-    Conditional logic
-    Address autocomplete/ Zipcode validation
-    Ability to create calculator forms
-    A/B testing
-    Google Analytics integration
-    Source URL detection
-    Lead metadata 
-    Integrations to 4,000 apps
What is the customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
We have a highly significant rating on platforms such as GoodFirms. Also, we have a very high satisfaction rate of users contacting us with their questions via support chat.
Are your customers repetitive? If yes, what is the percentage of repeat customers that you have?
Yes, monthly and yearly recurring customers. We also offer one-off services like form design and a form audit.
Does your software product provide any resource or knowledge section for its users? If yes, what kind of material is provided to your users to help them get acquainted with your product?
Yes, support is super important to our users. We have a help centre as the base for all product content, a support chatbot that will answer questions to specific problems, live support via chat, and email support. When signing up for LeadGen App we provide a course with short videos that guide users to get to know the app quickly.
What kind of support system do you offer to your clients for catering to their queries and issues?
We offer:
-    Chat with support agent
-    Email support
-    YouTube videos
-    Help Center
-    Facebook community
-    Discovery call booking
Where do you see your product in the next 10 years?
LeadGen App will be the leading form builder for lead generation and will make it even easier to create more complex applications, forms for a range of different use cases and create other useful lead generation channels. We continuously innovate and add new features to the software learning from users and executing an ambitious product roadmap. 
Licensing & Deployment
  • Cloud Hosted
  • Web-based
  • iPhone/iPad
  • Android
  • Windows
  • Mac
  • Linux
  • Chat
Knowledge Base
  • Help Guides
  • Video Guides
  • Blogs
  • On-Site Training