I was planning to buy a luxurious apartment in San Francisco. As I was staying in Minneapolis, I was under the impression that I might face difficulties to have the visual descriptions of the property. I was eager to explore the information about the facilities, ambiance, and amenities in the apartment provided by the builder.
To my surprise, the agent scheduled a virtual tour of the apartment for me. This allowed me to understand the space and other amenities easily.
Now, digital technologies and virtualizations are allowing people to experience and virtualize from wherever they are. Some of the top Virtual Tour Softwaresolutions are adopted by several segments, to provide exceptional and unbelievable experience to the customers.
What is Virtual Tour Software?
A virtual tour software refers to the tool designed to create immersive simulations of real world spaces. A visual representation of a specific location in a panoramic and 360-degree view can be attained with virtual tour software. Without a physical presence, the users can visit the place with this tool.
Who uses Virtual Tour?

Features of Virtual Tour Software

Why is Virtual Tour essential?
Virtual Tour is very critical for businesses these days. With this technology you can fetch more exposure to your projects, especially in the real estate industry. Let’s have a quick discussion in what ways virtual tour is vital for different types of businesses:

There are varieties of virtual tour software in the market. If you want to explore the best free and open-source virtual tour tool for your business, then check out the following top-quality list of the same.
Let’s move ahead to know the details of the free and open-source virtual tour software:
Free and Open Source Virtual Tour Software
1 Lapentor (free)
Lapentor is a free virtual tour creator software that makes interactive and informative virtual tours for your businesses. This tool helps in bringing out the best of the photo and allows you to hide the unnecessary flaws in your presentations. It also offers stylish and beautiful themes.
The cloud-based virtual tour software, Lapentor, has a user-friendly interface. It also provides 8 types of hotspots, 21+ plugins, and lots of templates that you can leverage to customize and effortlessly showcase your 360-degree content. This app can easily create virtual tours for unlimited projects. With this creative virtual tour, all the professionals like editors, photographers, and writers can be assisted in a meaningful way.
(Source: Lapentor)
Key Features:
- 360-Site Stream
- Interactive Hotspot
- Virtual Reality
- Floor Plans and Maps
- Panoramas
- Unique and powerful plug-ins
- Intentional View
- Beautiful Themes
- Unlimited Projects
- Responsive UI for PC, VR, and mobile
- Private and password protected virtual tours
- Google Analytics integration
- Customizable meta titles, descriptions, and thumbnails
2 OpenSpace3D (free and open-source)
If you are looking for free and open-source virtual tour software for your business, then OpenSpace3D is the apt option. The software allows the development of engaging 3D experiences, virtual reality applications, and augmented reality projects, including games, through its powerful and user-friendly tools.
The OpenSpace3D app enables creative minds to experience virtual reality, create 3D experiences, and customize their projects. It integrates well with a wide range of interactive devices. Designed to democratize 3D applications creation, this virtual tour software is an astounding tool for 3D artists, designers, lab researchers, and individuals holding the passion for designing. The company offers all the essential resources to help users learn and leverage OpenSource3D virtual tour software to its maximum potential.
(Source: OpenSpace3D)
Key Features:
- AR (augmented reality ) applications
- No-code feature editor
- Immersive 3D audio
- Built-in Physics engine
- Visual Programming
- 3D models library
- 3D models exporter
- Supports multiple formats for creating and editing 3D scenes
- Augmented Reality marker tracking
- In-built speech recognition and text-to-speech
- GenAI integration
- Compatible with OpenXR
3 Marzipano (free and open-source)
Marzipano is a free and open-source virtual tour software that provides a 360-degree media viewer for the modern web. It supports all types of major desktop browsers and mobile devices. The software allows you to easily generate a virtual tour for your organization from a set of panoramas.
Marzipano enables users a high degree of control over their work through its powerful JavaScript API. It provides a simple tour demo. You will get the best performance possible by using this lightweight app. For more advanced projects, you can export your project as a web application.
(Source: Marzipano)
Key Features:
- Supports the web browser
- Displays 360-degree images
- Uses standard HTML and CSS
- WebGL technology for multi-browser support
- Generates responsive tours
- Hotspots and Autorotate
- Simple API for use cases
- Supports both sphere (equirectangular) and cubeface formats
4 Theasys (Free)
Since 2011, Theasys has been one of the most powerful virtual tour software to create media-rich VR experiences and publish virtual tours online. This flexible tool is trusted by 1000s of professionals including photographers, real estate agents, travel agents, hotel managers, etc., owing to its unmatched functionalities, user-friendliness, and sleek design.
Theasys’ robust VR editor's features, customizations, advanced caching technology, enhanced security, embed options, etc., make it an ideal choice for individuals and professionals to create elegant and beautiful virtual tours for users. Besides the free version, the premium plans of Theasys start from $19.99 per month billed annually.

(Source: Theasys)
Key Features:
- Unlimited panoramas and virtual tours with live panorama enhancing
- Unlimited hotspot views
- Powerful hotspot editor with copy/paste features and the ability to organize custom uploaded hotspots in a folder
- Polygon drawing tool
- Maps, floor plans, & orientation indicator
- Full spherical and cropped panoramas support
- Google Analytics integration for tracking and insights
- SEO options for better online visibility
- WordPress plugin for greater accessibility
- Maximum delivery speed through global CDN
- Short URLs and shareable links
5 Teliportme (Free and open-source)
Teliportme is a free virtual tour software that photographers, real estate agents, agencies, museum curators, etc., can use to create engaging and immersive virtual tours. This intuitive software is trusted by more than 25,000 customers to quickly capture, customize, and distribute interactive 3D virtual tours in a few clicks. Features like virtual host, 3d dollhouse, Google Street View, GDPR-compliant analytics, polygon content hubs, high-resolution images, HD green screen videos, magic embedded panoramas, etc., make it unique from other available options.

(Source: Teliportme)
Key Features:
- Custom domain or white labeling
- High-resolution images
- Embed video links or HD videos
- HD Green Screen Videos
- Password Protection
- Virtual host to improve tour engagement
- Floorplans
- Custom themes and skins
- Call-to-action button
- Chatbot integration
- Lead Generation
6 DiveIn Studio (free)
DiveIn Studio is free, user-friendly virtual tour software for real estate that allows users to create immersive 360-degree virtual tours The software allows creating quality virtual tours for your business without hiring a professional photographer or programmer.
This web-based application does not require any installation and allows you to create a fascinating 360-degree virtual tour without much effort, making it as easy to access and share as a link. Further, it enables you to enhance your virtual tours by adding interactive elements like photos, sounds, videos, links, and text. The virtual tours created on DiveIn are accessible on both mobile and desktop devices, ensuring that your tours reach a broader audience on any web or social network.

(Source:DiveIn Studio)
Key Features:
- Floor Plans and Maps
- Interactive Hotspots
- Panoramas
- Virtual Reality integration
- Cross-platform compatibility
- Web or Social network
- 360-degree virtual tours
7 Panoroo (free)
Panoroo is a versatile virtual tour creator that provides 360-degree virtual tour with engaging and immersive VR experiences. The software allows real estate agents to quickly create unique virtual tours for full apartments and houses.
Directly from your phone or desktop, Panoroo enables you to upload and build panoramas with the help of a mobile-friendly editor. With the touch of a button, you can easily share your tour on various social networks. The software is designed for fast-loading tours, without compromising on the image resolution. This tool even allows you to add music to enhance customer journey and experience.

(Source: Panoroo)
Key Features:
- Hotspots
- VR Mode
- Mobile Editor
- 360-degree virtual tour app for busy people
- Call-to-Action buttons
- Free trial version
- Team collaboration features to create, share, and deliver tours
- Custom branding
- Fast sharing to a wide range of social media platforms
- Live virtual tours for interactive experience
8 Eyespy360 (free)
If you are looking for the world’s leading 360 virtual tour platform, then EyeSpy360 is the right software for you. This free virtual tour creator is a revolutionary tool that enables creating virtual panorama tours in minutes.
You can create panoramic photos by making use of any 360 camera. Eyespy360 further allows you to upsell your property with premium content using information labels, containing text, images, videos, or Google Street View that you can use to mark an object inside virtual tours.
(Source: Eyespy360)
Key Features:
- Tour analytics
- Floor plans and Maps
- Customizable Hotspots
- Drag and Drop
- Social Media Integration
- Support of Video and FAQ
- Specialized tools for Real Estate Industry
- Virtual Reality
- Panoramas
- Tour-as-a-Service
- Info labels
- Image quality filters
- Embed tour in any website
- Post to Facebook and Twitter
- Ability to capture 2D stills
- Email tour
- Supports custom tour thumbnails
9 Matterport 3D Showcase (free)
Matterport 3D Showcase is a unique virtual tour software with industry-leading features that helps in creating, enhancing, and distributing immersive 3D content. Matterport Cloud 3.0 uses Cortex AI to facilitate model creation with special ability to transform 360-degree images from spherical cameras into immersive 3D experiences.
You can capture, create, and display virtual tours with this tool. Its advanced AI engine offers features like detailed layouts, comprehensive layouts, informative labels, precise measurements, and many more. It creates a library of media that includes 2D photos, videos, animated gifs, and schematic floor plans. Matterport 3D Showcase provides more flexibility, higher quality, faster workflow, and world-class user experience.
(Source: Matterport 3D Showcase)
Key Features:
- 360-degree views
- Space Statistics
- Guided Tours
- Captures real 3D measurements
- Colorized Point Clouds
- 2D Photography
- Schematic Floor Plans
- Core VR
- Mobile capture
- Mattertag content
- Add comments to spaces with notes
- Social media sharing
- 3D spaces can be integrated to websites
- Integration with Procore and Autodesk
10 3DVista Virtual Tour Pro(free)
3DVista Virtual Tour Pro is a leading professional virtual tour software known for panoramic and VR innovation. This virtual tour creator software is compatible with panoramas from all 360-degree and DSLR (digital single-lens reflex) cameras.
This software provides floor plans, hosting service, and mobile apps facility. With this tool, you can enjoy engaging panoramas and virtual reality content with 3D transition effects. It offers you floor plans and pictures along with designing and coding of the interface.

(Source: 3DVista Virtual Tour Pro)
Key Features:
- Live guided tours
- 3DVista Hosting and Vistazoo account
- Offline and online visits
- Directly from SD card
- Classic 360-degree panoramas
- 3D transition effect
- Immersive audio and voiceover
- Aerial video and photography footage
- Underwater video and photography
- Interactive virtual tours
- Multifunctional, powerful hotspots
- Clickable objects
- Customizable frames and floorplans
- Adaptive HDR
The above-mentioned free and open source virtual tour software are well-rated and widely used by many today. Interestingly, there are other popular virtual tour tools. Some of these are as follows;
Popular Virtual Tour Software
RTV Fusion
RTV Fusion has been an all-in-one virtual tour software that local business owners, photographers, and real estate professionals use to offer professional photography services and virtual tours. This impressive and feature-rich tool allows users to integrate full-motion streaming video into their virtual tour productions. Businesses of all types can access elegant layouts and themes along with virtual loader screens. For instant access, this app provides individual media gallery links. The software also offers 3-way interactive floor plans, allowing users to interact with the virtual tours. With this tool, the users can enhance their experience by built-in property marketing tools.
Kuula
Since its inception in 2016, Kuula has been a budget-friendly and easy-to-use virtual tour software designed to create 360° tours for architecture, real estate, art galleries, construction, and many other sectors. Trusted by over 500,000 professionals worldwide, this simple yet powerful tool allows businesses to add labels, zenith patches, interactive cards, background audio, custom hotspots, etc., to virtual tours, enabling enhanced user experiences. Besides a free version, the premium pricing plans of this tool starts from $20/month, billed annually.
CloudPano
With over 73,000 users from 81+ countries, CloudPano is another leading virtual tour software that has been helping users create immersive 360° virtual tours. The software, in just a few clicks, allows businesses from different sectors and industries to easily capture, create, and publish VR-powered virtual tours. Features like Google Street View creation, 3D dollhouse floor plans, MLS compliant tour creation, live 360° video chat, lead generation, website embedding, etc., make it unique from the other commonly available virtual tour software. The software is available from $33 per month, billed annually.
RICOH360 Tours
RICOH360 Tours is a professional virtual tour software for end-to-end capturing, sharing, and visualizing spaces in 2D and 360°. Over 40,000 professionals from 100+ countries have leveraged this software to create 13,000,000+ professional and stunning virtual tours. The software also comes with AI-powered features for floor plan generation, AI image enhancement, AI virtual staging, and AI video maker, making it a perfect tool for the real estate industry. Besides a 14-day free trial, the software’s premium plans start from $39/month billed annually.
Industry-wise List of Top Virtual Tour Software
Virtual Tour Software for the Education Industry
Virtual tour software has completely transformed the way learners and educators interact with each other. From enhanced accessibility to deeper engagement and cost saving, virtual tour solutions have proved to be an excellent choice for educational institutes in delivering a unique, comprehensive experience to learners without necessitating their physical presence at the university. Some of the leading virtual tour software for the education industry are as follows;
Concept3D
Since 2006, Concept3D has been a popular virtual tour software for the education industry enabling immersive virtual experiences using interactive maps, event calendars, and virtual tours. More than 700 higher education institutions are relying on this virtual tour software to improve campus navigation, recruitment, communication, and event management. Notable features of Concept3D that the education industry can benefit from include embedded forms, drag-and-drop editing, multi-language support, 360 video, VR-enabled, and a minimap. The software is available with a 60-day free trial.
Panoee
Trusted by over 5,000 businesses, Panoee is another top-notch virtual tour software that higher education institutes can use to enhance learning and spark curiosity among the learners through immersive, 360-degree virtual tours. The software allows instructors to virtually take students on field trips, like museums, historical sites, and even space. This standalone software comes equipped with a lot of features, including 360 tour builder, 11 hotspot types, Google Street View, virtual tour marketing, design customizations, multi-language support , virtual staging, and many more to build any type of virtual tour. Besides a free version, the software is available in two versions, i.e., Pay as you go and monthly plans starting from $7/month.
SeekBeak
SeekBeak is a powerful and user-friendly virtual tour software that is trusted by businesses worldwide to create all types of interactive experiences in a few clicks. Since its launch in 2014, the software has been helping educational and training institutes showcase their facilities, reach broader audiences, and better engage students. With 25,000+ users, this web-based software comes loaded with tons of features for advanced customizations, maps and floor planning, content sharing, high security, 3D spatial radio, etc., to effectively highlight every aspect of the educational facility or field location. SeekBeak is available for a 14-day free trial, and premium pricing plans start from $14/month billed annually.
Virtual Tour Software for the Automotive Industry
The use of virtual tour software in the automotive industry is also rapidly gaining momentum. The virtual tour software allows automotive firms to create immersive views of their vehicles and showrooms, enabling enhanced buying experiences, and exploring facilities from anywhere. Leading virtual tour solutions for the automotive industry are as follows;
Cupix
Cupix is a smart virtual tour software and 4D digital twin platform for the automotive industry that creates interactive and immersive experiences for car dealerships, customers, and internal teams. Through this innovative tool, automotive businesses can digitize their physical sites, reduce site visits, and maintain complete site records. It is among the most advanced and easy-to-use AI-powered virtual tour software that offers enhanced 360° virtual walkthrough, geo-referencing, custom annotation form templates, secure sharing by permission, Teleporter Chrome Extension, drone-based panoramic images, and much more. The software is available to use with a 30-day free trial.
Pano2VR
Another leading virtual tour software for the automotive industry is Pano2VR, a powerful tool to transform 360 photos and videos into highly interactive experiences. The automotive industry can link their panoramic photos using transitions, add interactive elements to panoramas, design custom buttons, connect with 3rd party designers, remove distortion from images, and do much more with Patch mode, AI-powered image correction, animation paths, gigapixel image support, panorama export, Web XR support. The latest version of the software is 7.1.9, which is available for use for free.
Virtual Tour Software for the Real Estate Industry
Virtual tour software solutions are revolutionizing the real estate industry by enhancing property viewing experience. These tools help realtors create 360 property walkthrough, integrate tours into listings, customize tours, and do much more, enabling higher engagement, conversion rates, and reach. A few real estate virtual tour software are as follows;
My360
My360 is an ideal virtual tour software that helps real estate firms smoothly create, publish, and share virtual tours at low costs. Thousands of realtors trust this tool to let their users visit their properties virtually from anywhere in the world. It can work with any 360 camera, let users publish virtual tours on free platforms, helps embed tours anywhere, allows adding moving GIF images, etc. Additionally, features like whitelabeling, agents cards, API feeds, PopUp text and video hotspots, force contract form, tour cloning, virtual tour analytics, video intro, etc., make it a reliable choice for real estate businesses of all sizes. Besides a 2-week free trial, the premium plans of this software start from $39.87 per month, billed annually.
Floorfy
Floorfy is a reputable real estate virtual tour software to efficiently manage real estate listings and serve clients with unique virtual experiences. More than 20,000 agents and 500K properties rely on this highly sophisticated tool to automatically create floor plans, 3D tours, and video calls for their real estate listings. This software solution helps real estate businesses get more listings, increase their rankings, sell properties faster, and save a lot of time in performing routine functions. The software is a great choice for real estate professionals owing to features like automatic tour generation, virtual video calls, live Open-house event, information hotspots, HD photo extraction, analytics, and automatic video. The software is available to use for a 14-day free trial, and premium plans start from $29 per month.
Virtual Tour Software for the Tourism & Hospitality Industry
The tourism and hospitality industry leverages virtual tour tools to quickly attract, engage, and convert potential customers. These tools are designed to enhance customer experience, increase bookings, and improve accessibility in exploring destinations without physical visits. Virtual tour software helps professionals from the tourism and hospitality industry create virtual walkthroughs of rooms and hotels, showcase destinations, virtually explore facilities, and do much more. Some of the leading tourism and hospitality-focused virtual tour software selected by Goodfirms are as follows;
TrueTour
Since 2014, TrueTour has been among the top-notch virtual tour software for the tourism and hospitality industry to create best-in-class virtual tours combined with photos, videos, and PDFs. Through this intuitive tool, hospitality and tourism businesses can effortlessly create and distribute their immersive assets and virtual tours. In addition, this tool also allows businesses to store all sales assets in one place, virtually inspect sites, share links via text, and maximize channel distribution.
Klapty
Klapty is a leading virtual tour software designed for tourism and hospitality businesses to quickly and easily create, share, and discover virtual tours. Over 50,000 users from all across the globe use this powerful tool to boost sales, foster creativity, and enhance brand image. The platform offers unlimited virtual tours, search and find, password protection, customizable hotspots, blurring tool, floor plan with clickable views, and many more unique features to help businesses seamlessly serve enhanced experiences.
Key Takeaways
Businesses of any kind, whether real estate, marketing, or tourism can retain the attention of the visitors with the help of virtual tour technology. As an entrepreneur you can generate meaningful customer interaction by offering a realistic depiction of your business. It offers ease-of-access and proves to be a time-saving tool.
Nowadays, internet users find irresistibility with virtual tour apps. So if you employ attractive virtual tour software for your enterprise, it can elevate the number of viewers every day.
Hoping that the list of free open-source virtual tour software provided you with in-depth knowledge and understanding of the top-quality virtual tour software. If you come across any more useful virtual tour software systems, feel free to share your valuable views on the same.