Synopsis:
Life comes to a standstill without social media and a Smartphone today. Sensex, Business houses, the Corporate world, Health Industry, the travel industry, the food industry, educational institutions and the service industry are highly dependent on these social media tools (Apps and social media platforms).
The Internet has deeply penetrated every aspect of human existence. Although this is a highly saturated topic for any debate or write-up, it still needs to be addressed. Why? It is subject to numerous frequent improvisations and innovations. I am going to touch on some important effective social media features which rule the business world in 2016.
SMO:
Social Media Optimization aims at expanding G+ popularity. Google is constantly improving and re-innovating varied, interesting features. One to mention is a special feature that only views counters. This feature shows the total number of views on your profile, posts and photos. It helps to let you know how many times your profile has been viewed or visited by people in your network. But totally ignore Google plus.
In the present fierce competitive die hard market, Google+ has a very significant role in social media. It can either rank or crack a business. This was already in action with Twitter as a part of boosting activities on their popular platform(launching the number of views on tweets), which was very successfully experimented and now with Google+ (view spawning on profiles, posts or photos).
One of my friends recently ventured into opening a haunt-couture store in Stuttgart (southwestern part of Germany-Bronnie-Fran-ken). I was a total novice to social media marketing. Her vintage boutique was located in a very prime and posh location in Stuttgart but could not manage to draw enough revenue to sustain even the daily nitty-gritty expenses like managing manpower etc. She was almost in the merge of closing down the boutique. Incidentally, she happened to talk to me on the pretext of visiting London for a vacation. Maybe to De-stress or look for an opportunity to open a boutique here as she can rely on me.
I suggested that she should change with time and adopt social media marketing campaigns to extensively garner huge market awareness and networking across the whole of Germany. High fashion is extremely competitive and asks for the right marketing strategies. I introduced her to a very competent and highly reputed social media expert who runs his own web designing studio exclusively for high fashion designers, models, celebrities etc.
Believe me. He has done such a fabulous job with her website that she almost has stopped visiting her boutique and takes orders online at her luxurious cozy mansion. The boutique is turned into a workshop with a sample display.
Angelika today is so popular in Stuttgart that she posts only one blog a week. Links them to various social media pages viz. Facebook, Twitter, LinkedIn, Reddit, Pinterest, Tumblr, and importantly Google Plus. She is being labeled as the “Social Networking Queen butterfly” in the whole of Stuttgart. Amongst all these, Google Plus has given her an enormous business ranking and saved her from business crack to business rank!
Google plus:
It is receiving and is subject to immense popularity on the Global front. It is engaging and indulging everyone to discuss and talk about it as one of the most powerful and useful online marketing techniques.
SEO Search Engine Optimization:
It is the heart of social media marketing. Right SEO strategies by consultants have gone a long way in helping small startups achieve voluminous success. (Helped Angelika in her fashion boutique in a very big way).
Guesswork which was otherwise prevalent in SEO, has now been replaced by strategic planning focusing on site architecture, web matrix and social matrix as one. It is important that one should not simply take SEO blindly without proper planning. SEO planning is a lot of hard work. Many online business owners are most of the time ignorant about the numerous problems that exist on their sites.
Following a strategic approach (as mentioned below) backed by key analytics makes tracking and targeting keyword plans much easier
- On page optimization
- Server optimization
- Backlinking
- Social marketing
- Strategic Search consulting
All the above saved Angelika from closing down her boutique in Stuttgart and instead flourishing to great heights.
SEM or Search Engine Marketing:
It is nothing but providing the right traffic at a low price. This requires giving personal attention to each client along with the integration of SEO services while focusing on digital strategy development as a whole. This means making more money with the help of SEM Managers! SEM services include PPC - pay per via Google ad words and Facebook ads.
ORM Online Reputation Management:
It is a tool for monitoring and maintaining reviews, ratings and comments which are offensive in nature. Aiming at securing the dignity of website or business from wider impact. ORM is also managing process, allowing companies to filter or manage criticisms, complaints or other issues arising from users or customers as regards their services or products. Although it is normal and acceptable for companies to have issues with customers, it is entirely rested on the company as to how they wish to address the issue.
Either by ignoring, taking a stand and resolving with assessable means or otherwise. The company should therefore be ready and prepared well in advance to tackle any criticism and satisfy their customer effectively before he approaches the public forum or takes any legal steps. A professional web designer is of immense help here.
Social Media Marketing Experts:
Are a great help. Being an SMM expert in the digital world of brand marketing and content creation allows you to focus on important core matters. This focus is mainly targeted at creating and developing content that is a great traffic generator on social media. Viz. Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google Plus, Reddit etc.
To judge the efficacy of multiple Ad words(in case of analyzing visitor flow), Google has come up with MCC–My Client Center process, where all Google Ad words accounts are linked under the MCC account with single analytics property.
This enables Google Ad words users extensively to have deep insight into their ad campaigns through Google Analytics. This means that the Analytics account has the capacity to scrutinize through multiple Ad words account, over viewing visitor’s traffic to a website. Angelika, with this process, tapped many overseas clients in a span of just fifteen days.
PPC campaign:
Makers, while viewing Search Query Reports SQR, get depressed at shrinking keywords which drain their accounts. Therefore the technique of boosting negative keywords for ad campaigns to prevent ads from appearing on SERPs, in case of search queries containing aspired keywords, which are followed by undesirable terms not relevant or apt for the website or business concerned, is brought in.
A negative keyword list is therefore very essential (per-requisite) for PPC campaigns as people are more attracted to more conversions and a big number of clicks. But at the same time, people should be concerned about mentioning negative keywords, which are necessary to function efficiently in Ad words campaign. Angelika used negative reviews from customers as negative keywords and zoomed her business.....
Conclusion:
Reviewing all the above, one is always in a dilemma to compare which is better, SEO or SMO. The answer to this is very subjective. What exactly do you wish to have from your website? If the motive is only to get more hits and acquisitions, then one must opt for PPC and later on get working on what keywords get into conversions. Eventually, then look for SEO. However, before opting for SEO, it is very crucial to have a plan (which is hard work) as most of the time, people are not aware of the numerous problems they face on their own sites. It is essential, therefore, to be perfect about page optimization + site architecture +page speed before going for PPC Pay per click Marketing (SEM).
Detect relevant keywords, keywords that lead to conversions, and track the ones you end up paying a lot. This makes it easier to plan an SEO campaign in line with these keywords. SMO drives conversions. Working on search and social together helps in achieving great results. Since social matrix every day plays a bigger role in SEO, without SMO, you cannot succeed with SEO individually. If the SEO is not done properly, it can ruin the website in a big way.
Many times people make the mistake of hiring outside help to create backlinks, who consequently buy backlinks from all over the globe. This is very dangerous as it will throw the TDL distribution out and have you run in a back direction along with your SEO managers showing short lived results. Hence building good websites is very essential. The technology at the back of site architecture will start making a big difference and will continue till the end of 2016. Prerequisites for (2016) SEO which play a very big role in future SEO campaigns, can be listed as follows:
- Have an SSL certificate installed
- The site must load in less than 3 seconds if not, eCommerce
- Less than 2 seconds for eCommerce
- SEO helps clients with the following: Increase Global Ranking
- Develops Online Reputation
- Provides Social Signals
- Increase Sales and Revenue
- 24/7 customer support
SMM helps a company in creating public recognition on social media sites.
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