Web development has undoubtedly evolved over time. From aesthetic appeal, ease of use, information on the interface, speed, brand credibility, and the value offered, developers are inculcating a sea of changes to fit the users' expectations best. Embedded Analytics is one such advancement seen these days in web development. Analytics when integrated with data capabilities into a website or application helps businesses conduct processes smoothly, make better-informed decisions, and bring maximum value to customers.
With data at the core, many organizations are consulting website development companies to integrate data analytics into their system. It benefits from following a futuristic and data-driven approach to decision-making. Embedded Analytics work around the clock to analyze and bring a sustainable and competitive advantage. The interactive dashboards in the web applications can reveal everything, whether it's about buyers' behavior or any crisis. This benefits businesses and customers to make decisions through the available insights.
This article highlights the different facets of embedded analytics with a special focus on why it is essential to embed analytics in your web development strategy.
What is Embedded Analytics?
Embedded analytics is a concept that integrates analytical capabilities and data visualization into web/mobile applications, software, and portals. The applications with embedded analytical features make it quick and convenient for the users to analyze the data and make decisions from a single platform. For example, an eCommerce website with analytical capabilities allows ecommerce companies to track best-selling products, increased bounce rate reasons, accelerating returns, etc., and customers to derive insights about their monthly purchases, returns, etc.
One can understand the concept of integrating analytics in the applications/software from the image below:
Embedded application analytics is no longer an option but a necessity for modern businesses. Organizations and enterprises are confident in embracing embedded analytics for fulfilling their ultimate goals, which consist of gaining a competitive advantage and improving sales and profitability.
Let's look at the evolution of embedded analytics in web development.
The Embedded Analytics Market, both on-premise and Cloud-based, is likely to touch USD 60,281 Million by 2023. This seems to be a promising approach for businesses to make data-driven decisions that lead to profitable business outcomes.
The sudden surge in big data and the Internet of technology, the proliferation of smartphones, the expansion of cloud technology, and the growing competition to achieve optimum performance stand as the prime drivers for integrated data analytics.
Now let's look at the benefits of integrating analytics in web development and its impact on businesses and customers.
How Does Embedded Analytics Add Value to Web Development?
Modern businesses have realized the importance of embedded analytics, from generating reports with simple integration to the advanced bifurcation, sorting, and visualization of data. The need to have embedded analytics is more important than ever now. It's changing how businesses today perceive the data and insights for delivering excellent service to their customers. Web development services can now include embedded analytics by integrating interactive dashboards and capabilities. API integration, especially embedded analytics, is vital to web development and data intelligence.
Below are reasons to consider implementing embedded analytics within your website development project and applications.
Improves Efficiency
Businesses today want the correct data and analytical insights to assist them in making rational decisions. Once analytical capabilities are integrated with web applications, there's a certain ease of flow. There's no switching between the tabs or applications per se. Besides that, embedded analytics also encourages problem-solving without causing hassle in the workflow.
Data Monetization
One of many reasons why you should seriously consider enacting embedded analytics is data monetization. It’s a process of driving revenue growth through data assets. With access to embedded dashboards within web applications, organizations can turn the insights into making products and services for existing and new markets and capitalize on that data.
Real-time Analytics
The primary benefit embedded analytics offers to web developers is real-time analytics in the workflow. For a user who does not know data, interpretation can be tricky. Here's where embedded analytics comes in handy. The latest technology comes with visualization capabilities that make it easy for the users to understand the business insights related to the context. For businesses using a website embedded with real-time analytics, there is a huge benefit of gaining a new level of business intelligence.
Competitive Advantage
Web development companies that utilize embedded analytics will have a competitive advantage over the software providers and end users. There will be competitors in the industry who are still gearing up with traditional analytics for businesses. At the same time, your business can thrive ahead with the latest available insights.
In-Built Dashboards
Another plus point of embedding analytics into web development is the in-built dashboards. Easy-peasy access to the dashboards is available to the application users across different departments. Introducing collected information as a single and easily understandable form enables the users to make strategic decisions.
Latest Innovations
The world of embedded analytics is constantly looking for ways to improve. When businesses start using embedded analytics for web development applications, it upgrades the power-pack experience for the customers in less time. With the latest technology changing, businesses can make the best out of embedded analytics with next-generation solutions.
Centralizing Data
The technology revolves around data. The traditional data analytics system consumes time representing the analysis and generating the reports. With embedded analytics, organizations can receive centralized data in a consistent form across all locations. The business users will not have to switch between and spend time on more productive activities.
Easy to Understand Visuals
When engaging with the website or application, users look for a sleek experience and will quickly move to another website or application if it does not serve their purpose. Therefore, it is vital to have embedded analytics implemented with the help of a web developers team. The easy-to-understand visuals and real-time access to the data help users navigate efficiently. Besides, the latest features will save time and increase customer satisfaction and engagement.
Brilliant UX
Any application that starts with a great user experience (UX) is bound to be successful. With embedded analytics in websites and applications, user experience improves and brings value to the business.
Web Development With/Without Embedded Analytics
How Does Embedded Analytics in Web Applications Impact Businesses and Customers?
In today’s digital world, web applications play an integral role for businesses and customers. It’s a crucial day-to-day tool that improves communication and makes tasks manageable.
With the copious amount of data available, it becomes vital to maintain and create valuable insights. Here’s where Embedded Analytics comes in handy. It integrates analytical capabilities into the web applications or systems like CRM, marketing automation, or ERP and improves the overall user experience.
Organizations rely heavily on data to streamline their operations. Embedded analytics integrated into web development applications make it feasible for businesses to derive insights and solve problems before they arise. Through embedded analytics, businesses get the context regarding the data that helps make smart business decisions. It assists in finding the nitty-gritty of the problems.
Embedded analytics integrated into web applications leave a modern impact on customers. It improves engagement and overall experience. It adds a lot of value for the customers, especially in the long term when the data is in large quantities. Embedded analytics can provide better customer experiences with data on the finger tips saving time and adding value to the business.
Let us have a look at how embedded analytics benefits businesses and customers.
Benefits of Embedded Analytics for Businesses
- Embedded analytics provides a single source of collected information for businesses.
- Helps in carrying out multiple business functions.
- It helps in generating higher revenue.
- Improves productivity and scalability on a significant level.
- Understands customer requirements and offers a seamless experience.
- Besides, it’s a viable option to embed it into applications rather than build it in-house.
- Identifies the risks and prevents the business from downfall.
Benefits of Embedded Analytics for Customers
- Embedded analytics presents a personalized customer experience.
- Helps in making decisions for particular products/services.
- Access to data anytime, anywhere, and from any device.
- No technical knowledge or support is required to interpret data.
- Easy to use and efficient navigation.
After going through the benefits of embedded analytics to businesses and customers, Let’s have a look at some examples of CMS-specific embedded analytics platforms to gain more clarity on this subject.
Examples of CMS-Specific Embedded Analytics Platforms
GAnalytics
Monitoring website traffic is a top priority for all successful businesses to improve and gain conversions. GAnalytics can be a powerful tool to embed in your Joomla website. Suppose you look forward to creating high-converting websites and strengthening your marketing efforts. In that case, you can take help from a top Joomla web development company that can help you fetch your Google Analytics data to your Joomla website in the form of comprehensive and interactive dashboards and graphs.
Mode Analytics
For example, if you have a WordPress-powered website with a self-service portal for your customer, you can use Mode Analytics. It enables your customers to fetch details stating their orders, returns, etc., in the form of attractive graphs, visualizations and planning to get a WordPress website powered with embedded analytics. You can go through this list of the top WordPress web development companies and make the right decision.
Baidu Analytics
Baidu Analytics is specially designed for Drupal websites and allows users to access reports about visitors to their website, user demographics, browsed pages, and many more details. If you are planning to integrate analytics into your business website built using Drupal, you can avail Drupal web development services and get Baidu Analytics integrated to your website to improve your visitor tracking abilities and enhance search engine visibility.
Sitecore CDP
Sitecore CDP can be integrated with your business website, enabling you to track the real-time behavior of the users interacting with digital touchpoints on your website or mobile app. Without capturing the users’ personal information, this platform allows you to capture data securely and display it interactively. To embed analytics and interactive access dashboards that provide all the information relevant to your website built using Sitecore, you can take help from one of the best available Sitecore development companies.
Let's now have a look at some factors to consider before deploying embedded analytics in your web development project.
Factors to Consider Before Deploying Embedded Analytics
Identifying Business Goals
There are three crucial questions that you must ask to get clarity before getting hands-on with embedded analytics.
- What problem do you want to solve?
- How does it bring business opportunities?
- In what direction do I want my business to move?
Understanding the Technology
With so many emerging technologies for embedded analytics, it is crucial to reconsider picking the right technology for your business.
Do you have a set of skills to integrate embedded analytics? Ideally, businesses require web development skills to install applications. If not, many web development companies have the skills and hands-on experience to handle embedded analytics.
Type of Application
You can install embedded analytics into an existing application/software or get it built from scratch if you need a customized solution. The main goal is to have an easily manageable experience for the employees and customers. For this, consider the following aspects.
- Application requirement
- Process to follow
- Skills required
- Budget available
Security Breach
Security breach is always a major concern at every step of technology development. It is imperative to consider who will have access to what and how. You can always have authentication checkups and login requirements for specific placements for data security.
Assessing the Basic Requirements
Before you move towards embedded analytics, assess your infrastructure, resources, and servers that support analytics integration into applications. Thus, it is essential to consider these fundamental aspects while creating applications having in-built analytical capabilities.
Business websites or web applications with embedded analytics have the potential to transform businesses. Let’s have a look at some latest trends to follow while building your web development project with embedded analytics.
Latest Trends in Embedded Analytics in Web Development
Enhanced Data Quality
One of the toughest challenges of embedded analytics is data quality. Businesses suffer if the data is not up to the mark or is of poor quality. It affects not only the revenue chain but the overall ecosystem of the businesses.
With the upcoming changes in technology, the evolution of data quality management will be on the rise. By merging along with the technology and different methods, it will consistently deliver accurate results to the right set of people.
Cloud-Based BI
In the world of embedded analytics, cloud-based BI is an emerging trend with a bright future ahead. An essential benefit of cloud-based BI is that it increases flexibility and decreases the danger of security breaches.
The cloud-based BI also allows viewing and accessing data from anywhere, anytime, and on any device. This trend will continue to grow in the upcoming years and be updated with the latest features.
AI and Machine Learning
AI and machine learning will evolve and aid in delivering more crucial data to the users in their workflow. This will generate accurate decisions at a steady, moving pace. AI is already predicting the future of business trends, while machine learning will analyze complex data and make it convenient for users. When both technologies come together, especially in web development, it will bridge the gap between users and their decisions with trust.
It is expected that enterprises will require AI-induced systems and analytics in the upcoming years. It will continue to evolve even more than the present and play a crucial role in building adaptable technologies.
Data Storytelling
Another trend that Gartner predicts is that by 2025, data storytelling will be a way of consuming analytics. Data storytelling will make it easier to understand the data, eventually leading to customers taking action as per the insights.
Data storytelling is an approach to communicating data through infographics, data visualization techniques, interactive dashboards, and many other elements.
New technologies like AI and machine learning will assist in generating the data stories and help in embedding them into the applications, due to which businesses can make strategic decisions in the context of the situation.
Bottom Line
Embedded analytics makes your business more sustainable. The latest advent makes it surpass the usual limitations of data. With embedded analytics, you deliver an exceptional experience to customers. It also boosts conversations between internal and external teams, data access, and accountability.
Updating your business with embedded analytics will help you make better decisions to remain relevant in the market and stay ahead of your competitors. Users are interested in opting for applications that deliver excellent analytical experiences.
Embedding analytical features to your web development projects can help you improve the context and usability of the data for your business, employees, and customers, ultimately leading to better decision-making and growth in revenue generation.
Are you looking for region-specific web development companies offering quality embedded analytical solutions? You can select from this list of 500+ best development companies in Washington or web development companies in New York and make the right outsourcing decisions.
