Effective Tactics to Collect Powerful Client Reviews

Be it any business vertical, we know what role client reviews essay in growing and expanding the business. Remember the words of Bill Gates? He once said, “We all need the people who will give us the feedback. That’s how we improve.” These words said by the CEO of Microsoft is now adopted by everyone.

The days are gone when consumers with just a small advertisement were getting influenced to buy the company’s product. But today, the scenario is totally different. In the technological age, consumers prefer reading online reviews first rather than directly stepping in the store for the purchase. This has really made a difference.

Client Reviews in a NutShell

Client reviews are not about beating around the bush, it is kinda storytelling which focuses on the important information. The first part of it talks about the skepticism while the second part narrates how did they come to know about the company and its services and the third part let others know about the experience of working with the company.  

Client reviews not only assist other service seekers to know about the company and its services but also helps these companies to improve. For instance; Mobile apps are immensely popular and fortunate for the business growth. Therefore, it is essential for an entrepreneur to read reviews of the numerous top mobile app development companies before hiring the right development partner for his app project.

It’s not easy to get reviews from the clients. No! What you are thinking is not true. There are times when clients get speechless. They sit and think what to write but end up without penning a single word. This is the biggest challenge the companies are facing today.

Is there a solution to this cumbersome or “challenging” situation? Certainly, there is. There are various tactics you can put into action to entice your clients to write reviews.

Here are the best tactics to collect powerful client reviews;

1. A straight ask through emails:

   Email writing is one of the efficacious technique to influence clients to write an impressive review and help companies to grow and improve. So send a simple email to the clients asking them for a review. Just write a few sentences explaining the importance and how it is beneficial for the companies with a direct link to the review form. For instance: On behalf of the listed companies, GoodFirms team drafts a convincing email to their clients asking them to share a review of their working experience on its platform. Based on the client reviews and other parameters, GoodFirms can analyze and score these companies easily.

   
   

2. Social Media channel:

   You won’t deny the fact that social media is the effective way to reach out to millions of users and the people who are already in partnership. Twitter, Facebook, and LinkedIn are the three major social media platforms when it comes to B2B marketing. You can use the same strategy of posting the client reviews on these channels and increase the user-engagement rate. For instance; GoodFirms regularly shares the client reviews of the listed companies to highlight their expertise and talent to other service seekers. Similarly, companies also share their client reviews published on GoodFirms platform to develop the trust factor amongst the other service seekers.

   
   
   

3. Write blog posts:

   Writing blogs on client reviews is really inspiring as it covers key elements about the company and its team. GoodFirms regularly writes featured articles for its partner companies highlighting their position, success, client reviews & ratings, scores and ask them to publish on their websites. While writing such blogs, GoodFirms team specifically includes the client review link to draw the attention of other service seekers on that segment. Such minute things help in building the company’s reputation among the service seekers and also encourage their clients to write impressive reviews on GoodFirms platform.

4. Promote reviews on your website:

   Is it required to post the client reviews on the website once published on GoodFirms platform? Yes, it is. Doing so improves the company’s credibility score amongst the service seekers. In order to promote the client reviews on the website, GoodFirms facilitates the companies with GoodBoxes. GoodBoxes is a GoodFirms widget which can be embedded on the company’s website to show its recent reviews, overall score and star ratings to other service seekers. This also inspires the clients to review and rate the company on the GoodFirms platform.

   
   

5. Email Signature:

   Email appears to be at the top when it comes to a formal business communication. However, to keep the professional image in front of your clients you use the email signature that includes your full name, company name, designation, email-id, website, and contact number. In supplement to that, you can also add your company’s GoodFirms profile link. This will ensure a level of trust amongst your clients and the possibility of recommendations may increase from your clients’ end. Also, your clients can directly open your company’s profile link clicking on the url and submit a review on the GoodFirms platform.

6. Add GoodFirms badge on your company’s website:

   It is another effective tactic to get reviews from clients. Companies can embed the badge on their website which links directly to their GoodFirms profile. Service seekers can easily take a look on their profile and review section which ultimately assist them in taking a decision. Also, this GoodFirms badge has become a trust emblem that encourages the clients to pen a quick review of their experiences working with the company.

   
   

7. Be mobile-friendly:

   Today, most of the websites are developed responsive which means that website runs intact on web as well as mobile. To help the companies collect reviews and improve ranking, GoodFirms has made things easy and convenient. Each company clients can now type down their experiences working with the company via mobile also whenever and wherever they are connected.

Wrapping Up

Client reviews are counted as the social proof that helps in strengthening company’s online visibility and drive more traffic to the website. The more the client reviews, the more the companies get the benefits. Being a research and review firm, GoodFirms rigorously works on improving the scores and rank of the listed companies. And, that’s the reason, the team has come up with these best tactics to collect powerful client reviews.