Ever since the beginning, backlinks and SEO are like fuel and the car, but now the landscape of building backlink has been changed with Google’s smart Penguin 4.O updates.
With such updates, Google and other SERPs are actively focusing on reducing webspam, and ranking only those sites that prove themselves authentic and value adding for its visitors.
Thus, to match the new SERP patterns, SEO experts have redirected their approach of building backlinks, which is now more inclined towards implementing white-hat link building strategies only.
To understand the shift in the marketer’s link building tactics, GoodFirms conducted an expert roundup comprising of 150+ Digital Marketing specialists, SEO experts, and Content Marketers. These experts shared their most preferred link building tactics that have helped them earn higher rankings on SERPs and boost their domain authority.
Top Link Building Tactics Practiced by Digital Marketers
Read the comprehensive GoodFrims survey exhibiting 7 advanced link building tactics exercised by several digital marketing heads.
Assorted Findings of the Survey
In the survey, the participants mentioned that link building is one of the essential components for their Off-page SEO strategy. As per the survey experts, it is beyond simply pushing great content and boosting rankings. Rather, link building has taken the shape of earning links.
Every site’s webmasters aspire for backlinks from well-reputed and authenticated sites when compared to spammy and low score sites. But, earning backlinks is mostly a time-consuming task and requires great dedication.
23%of the participants chose the Skyscraper Technique over other tactics for earning qualitative backlinks because of its quick and effective results.
Benefits of Using the Skyscraper Technique
- Helps in presenting useful content to the readers
- Works well in increasing social media engagements
- Boosts Off-Page SEO with the backlinks
- Increases website and blog traffic
Participants Who Opted Skyscraper as Their Link Building Strategy
|Diane Moura||ZenChange Marketing|
|Matthew Zajechowski||Digital Third Coast|
|Dave Hermansen||Store Coach|
Guest Post remains among the 2nd most popular strategy for earning backlinks from high authority sites. 21% of marketers agreed that they aggressively employ the guest blogging technique.
Benefits of Using Guest Blogging
- Branding of the site
- Better authority and rankings
- Link juice effect
Participants Who Use Guest Blogging as Their Link Building Strategy
|Marc Andre||Vital Dollar|
|Katie Goodwill||Digital Radar|
Press Release shines on the 3rd position with votes from 18% of the participants. PR is now the part of both big size as well as small size organizations because its among the vital tools for promoting your brand on multiple platforms.
Benefits of Exercising Press Release
- Vast Exposure and brand awareness
- Boosts SEO advantages
- Building sustainable relationships with journalists
Participants Who Prefer Press Release as Their Link Building Strategy
17% of the SEO heads opted for acting on reclaiming lost or broken links as it not only helps add value to the webmaster’s site but also supports in building valuable links.
Benefits of Reclaiming Broken Links
- Offers value to the webmasters’ sites
- Establish long term relations
- Gives opportunity to claim unnamed brand mentions
Participants Who Practice Link Reclamation as Their Link Building Strategy
|Stacy Caprio||Accelerated Growth Marketing|
|Tim Dugan||Web Services CT|
|Benjamin Johnston||Sage Frog|
|Tammy Smith||Page 1 Solutions|
Backlinks From High Authority Outlets
12% of respondents suggested building links from authority outlets like .gov .edu and HARO to maximize their Backlink sources. They even agreed to the fact that the SERPs highly appreciate these platforms.
Participants Who Favor High Authority Sites for Earning Backlinks
|Mark Aselstine||Uncorked Ventures|
|Joe Goldstein||Contractor Calls|
|Marcus Miller||Bowler Hat|
Influencer Marketing is among the highly effective link building tactics said 6% of the respondents. The growing numbers of influencers in every niche open up the long-term collaboration opportunities, and thus, it has a compounding effect on earning Backlinks.
Benefits of Using Influencer Marketing
- Reach the untapped mass audience
- Increase in website traffic
- Higher social engagements
- Boost brand awareness
Participants Who Use Influencer Marketing for Earning Backlinks
Additional Link Building Tactics Used by Marketers
Other promising link building strategies as suggested by 3% of the marketers includes-
- Linkbait content
- Competitive Backlink analysis
- List building opportunities
List of Participants Using Vivid Tactics for Earning Backlinks
|Anthony Capetola||Sales & Orders|
|Nate Fishman||Nate Fishman Digital|
|Matthew Post||SEM Dynamics|
|Adam Gingery||Majux Marketing|
|Jeff Moriarty||JMoriarty Marketing|
The research directs marketing experts with the latest link building tactics that are not going out of trend anytime soon. To implement these strategies in the right direction and to maximize its effects, top-notch SEO agencies who are well-versed with the above tactics will assist you the best. Thus, GoodFirms presents you the most curated list of top SEO agencies who have years of experience in earning quality backlinks for their clients.