• Home
  • Call Tracking Software

Best Call Tracking Software

Call tracking is one of the ways to effectively track the ROI for various marketing campaigns. The call tracking systems can help you determine the peak call hours, thereby allowing you to schedule work hours for your staff efficiently. Moreover, call tracking software also lets you quickly connect to the right employee or department, preventing call drops due to waiting. Clearly, Goodfirms understands your need for the right call tracking tool and thereby designed the below-mentioned list of the best call tracking software solution providers. All you have to do is go through the list and select the software which would be most compliant with your project.

Goodfirms conducts a thorough review and verification process before including any company in the listings. Some listings may involve fees. [How Goodfirms ensures trust]
Rankings updated: Dec 31, 2025
83 Software

List of the Best Call Tracking Software Solutions

  • Analytic Call Tracking

    With Analytic Call Tracking you can make more money by identifying the marketing channels that make your phone ring. You also have the flexibility to assign phone numbers to each marketing channel ... read more about Analytic Call Tracking

    Entry Level Price
    $99.00 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Conversion Tracking
    • Real-Time Analytics

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $99.00 Per Month
    Visit website

  • LiveAgent

    5.0 20 Reviews Verified

    LiveAgent is a comprehensive help desk and live chat software that streamlines all your customer interactions into an integrated, hybrid ticketing system where everything is easily accessible and manageable. LiveAgent harnesses the ... read more about LiveAgent

    LiveAgent Reviews

    LiveAgent is very reliable, and I never had any bad experience with them, especially when it comes to customer service. reviewed by: Jeroen van Gils, Founder & CEO at LiFi.co
    Entry Level Price
    $15 Per Month
    Free Trial
    30 Days
    Pricing Type
    Per User
    5% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Caller Identification
    • Campaign Management
    • Conversion Tracking
    • CRM Integration
    • Intuitive Dashboard
    • Keyword Tracking
    • Paid Search Attribution
    • Real-Time Analytics
    • AI Features

    Key Details
    Industries
    • Accounting
    • Airlines-aviation
    • Apparel-fashion
    • Automotive
    • Banking
    • Business-supplies-equipment
    • Civic-social-organization
    • Commercial-real-estate
    • Computer-software
    • Consumer-electronics
    • Consumer-goods
    • Consumer-services
    • Entertainment
    • Events-services
    • Facilities-services
    • Financial-services
    • Food-beverages
    • Fundraising
    • Government-administration
    • Health-wellness-fitness
    • Hospital-health-care
    • Hospitality
    • Human-resources
    • Information-technology-services
    • Insurance
    • Leisure-travel
    • Logistics-supply-chain
    • Luxury-goods-jewelry
    • Marketing-advertising
    • Media-production
    • Nonprofit-organization-management
    • Package-freight-delivery
    • Political-organization
    • Real-estate
    • Retail
    • Staffing-recruiting
    • Telecommunications
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Email
    • Chat
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Webinars
    • On-Site Training

    Reviews
    What User‘s Say
    Good service
    Ahmad Falah, CEO at Pros Onsite Locksmith
    A great all-in-one platform
    Magdalena Markov
    25/7 in the air!
    Milica Taleva
    Review Summary
    LiveAgent is a powerful, all-in-one help desk solution that offers a range of features to streamline customer support. With its omnichannel approach, it integrates email, live chat, phone support, social media, and more into one unified platform, making it easier to manage communication across different channels. One of its standout features is the real-time live chat functionality, which enhances response time and improves customer satisfaction.
    Ahmad Falah
    Ahmad Falah, CEO at Pros Onsite Locksmith

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo Get Free Trial
    Available Packages
    Small
    $15 Per Month
    Medium
    $29 Per Month
    Large
    $49 Per Month
    Enterprise
    $69 Per Month
    Visit website

  • TheOneSpy

    5.0 5 Reviews Verified

    This advanced phone call tracking software allows the user to track live calls on the target device by listening, recording and even automatically record all the incoming and outgoing calls.

    TheOneSpy Reviews

    Best phone tracker app for parental reviewed by: Addison Albert
    Entry Level Price
    $25 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Call Tracking Software

    Features
    • Call Recording
    • Caller Identification

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Android
    • Windows
    • Mac
    Support
    • Chat
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Infographics
    • On-Site Training

    Reviews
    What User‘s Say
    Best Parental control app for kids
    Cathy Alan
    Best app i ever used in my life will strogly recomend to the parents who wants their kids to be safe.
    Alexender PHIL
    Super Software to Track & Monitor Phones
    Daisy Hill
    Review Summary
    I love TheOneSpy because I use many apps, but this app is friendly easy to control. I track and monitor my sibling's mobile remotely, and there is no technical issue in-app. Its 360 live view feature is epic.
    Cathy Alan
    Cathy Alan

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    TOS XLite Edition
    $25 Per Month
    TOS Premium Edition
    $45 Per Month
    Visit website

  • DCDial

    5.0 5 Reviews Verified

    Our cloud-based contact center solution helps companies reach millions of customers via interactive text and voice. Our highly customizable solution boasts an intuitive and user-friendly interface that allows our clients to design ... read more about DCDial

    DCDial Reviews

    One Of The Bestest Calling Solution reviewed by: Malik Zeshan Ashraf
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    40% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Caller Identification
    • Campaign Management
    • CRM Integration
    • Intuitive Dashboard
    • Real-Time Analytics

    Key Details
    Industries
    • Banking
    • Consumer-services
    • Financial-services
    • Information-services
    • Information-technology-services
    • Retail
    • Telecommunications
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    • Documentation
    Knowledge Base
    • Help Guides
    • Video
    • Infographics
    • On-Site Training

    Reviews
    What User‘s Say
    DCDial is on top of their game, they are a company that Cares about their customers!
    Patrick.Meyer at LCS Financial Services Corp
    Awesome Service, I am HAPPY
    Aamir Shahzad, Project Manager at Xeeonix Technologies
    Nice user experience
    erick thomas
    Review Summary
    I am an IT Manager and I have over 30 years of work experience in IT and I have worked with Several systems like DCDial and I have to say the ease of use and management of the system is better than most systems out there that I have experience with managing. I have to say their Support is top Shelf, very responsive, and eager to help with even the most simple thing...
    Patrick.Meyer
    Patrick.Meyer at LCS Financial Services Corp

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Get Free Trial Download Pricing Document

    Integration
    Integrated With
    • Zendesk Guide
    • Oracle Cloud HCM
    • Microsoft 365
    Visit website

  • CloudTalk

    5.0 3 Reviews Verified

    CloudTalk integrates with popular CRM, Helpdesk and eCommerce solutions (including Zendesk, Freshdesk, Salesforce, Pipedrive, Hubspot, Intercom, HelpScout, Live Agent, Zoho CRM, and Magento) with predefined one-click integrations, and can be connected to ... read more about CloudTalk

    CloudTalk Reviews

    Easy to use, Seamlesss to integrate reviewed by: Anthony Lee
    Entry Level Price
    $25 Per Month
    Free Trial
    14 Days
    Pricing Type
    Per User
    20% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Caller Identification
    • Campaign Management
    • Conversion Tracking
    • CRM Integration
    • Intuitive Dashboard
    • Keyword Tracking
    • Paid Search Attribution
    • Real-Time Analytics

    Key Details
    Industries
    • Banking
    • Consumer-services
    • Financial-services
    • Hospital-health-care
    • Information-services
    • Information-technology-services
    • Retail
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    • Documentation
    Knowledge Base
    • Help Guides
    • Video
    • Blogs
    • Infographics
    • On-Site Training

    Reviews
    What User‘s Say
    CloudTalk: A Scalable and Efficient VoIP Solution for Sales and Support Teams
    Ushmita Sharma, Senior Account Manager at Teqo Solutions
    Great technology for outbound calls
    Patrik Ruman
    Review Summary
    CloudTalk and Dialpad both offer cloud-based VoIP solutions, but they cater to different needs. CloudTalk excels in call routing, IVR, and CRM integrations, making it ideal for customer support and sales teams. Dialpad, with its AI-powered analytics and real-time transcription, is better for AI-driven insights and automation. CloudTalk was chosen for its strong scalability, intuitive interface, and advanced call management features, which align well with high-volume support and sales operations. However, if AI-driven analytics and voice intelligence are a priority, Dialpad might be a better fit.
    Ushmita Sharma
    Ushmita Sharma, Senior Account Manager at Teqo Solutions

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo Get Free Trial Download Pricing Document
    Available Packages
    Standard
    $25 Per Month
    Visit website

  • OgyMogy

    5.0 3 Reviews Verified

    OgyMogy is one of the most powerful employee monitoring solutions that is available to the employers in the corporate fixture. The app has state of the art monitoring features that can not ... read more about OgyMogy

    OgyMogy Reviews

    Good app reviewed by: Olivia James
    Entry Level Price
    $90 Per Year
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    25% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Caller Identification
    • Keyword Tracking

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Android
    • Windows
    • Mac
    Support
    • Chat
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Infographics

    Reviews
    What User‘s Say
    Excellent Service
    Barbra Lia
    Best experience ever
    Sulina Williams
    Review Summary
    For my employees, I decided to take more work from them and take the better performance of the business. So, I choose OgyMogy to spy on my employees to fulfill both conditions. I was not sure that this app will work but I am amazed to see that OgyMogy provide me a report of my employees and I also see the good performance of the business as well as employees. Now I don't need to go to the office because I got all the reports of employees on my laptop that what are they doing? This app helps me a lot.
    Barbra Lia
    Barbra Lia

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $90 Per Year
    Visit website

  • Ruler Analytics

    5.0 1 Review

    Simple and powerful call tracking software for your businesses. Measure the ROI from your marketing investment and grow your business.Ruler Analytics measures your call activity to identify which of your marketing channels ... read more about Ruler Analytics

    Ruler Analytics Review

    Great partner reviewed by: VoiceNation Pvt Ltd
    Entry Level Price
    $125.00 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Customizable CTAs
    • CRM Integration
    • Intuitive Dashboard
    • Multiple Site Management
    • Real-Time Analytics

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Android
    • Windows
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $125.00 Per Month
    Visit website

  • Podium

    5.0 1 Review

    Podium Webchat helps you connect with customers visiting your website in a whole new way. Stop making your customers stay at their computers to talk to your business. Webchat makes the conversation ... read more about Podium

    Podium Review

    Podium is a webchat that allows us to contact and chat with customers in real-time which is helpful for our business to stand out online. reviewed by: Marlon Stokes
    Entry Level Price
    $289 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    10% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Campaign Management
    • Conversion Tracking
    • Keyword Tracking

    Key Details
    Industries
    • Marketing-advertising
    • Public-relations
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Support
    • Email
    • Chat
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Webinar

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $289 Per Month
    Visit website

  • Phonexa

    Phonexa is the leading all-in-one marketing solution for direct advertisers, lead generators, and affiliate networks. Phonexa's lead tracking and distribution platforms provide businesses the ability to perform in-depth analytics of internal and ... read more about Phonexa

    Entry Level Price
    $100 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    30% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • CRM Integration
    • Intuitive Dashboard
    • Real-Time Analytics

    Key Details
    Industries
    • Automotive
    • Education-management
    • Financial-services
    • Hospital-health-care
    • Insurance
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Chat
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $100 Per Month
    Visit website

  • CallFire

    Purchase local and toll free numbers from our database to use on advertisements and track the effectiveness of each campaign. Make smarter decisions based on results and get a better understanding of ... read more about CallFire

    Entry Level Price
    $99.00 Per Month
    Free Trial
    N/A
    Pricing Type
    Usage Based
    20% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Caller Identification
    • Campaign Management
    • Conversion Tracking
    • CRM Integration
    • Intuitive Dashboard
    • Keyword Tracking
    • Paid Search Attribution
    • Real-Time Analytics

    Key Details
    Industries
    • Banking
    • Consumer-services
    • Financial-services
    • Hospital-health-care
    • Information-services
    • Information-technology-services
    • Insurance
    • Retail
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Phone
    • 24x7 Support
    Training
    • Webinar
    • Documentation
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Case Studies

    Packages
    Pricing Type
    • Usage Based
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page Download Pricing Document
    Available Packages
    Standard
    $99.00 Per Month
    Visit website

  • Talkroute

    Talkroute’s Call Stacking will make sure that your customers never hear a busy signal. Calls will stack in an automated queue & forward to your phones until someone on your team answers. ... read more about Talkroute

    Entry Level Price
    $19 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    0% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Caller Identification
    • Campaign Management
    • Paid Search Attribution
    • Real-Time Analytics
    • AI Features

    Key Details
    Industries
    • Accounting
    • Bpo
    • Business-supplies-equipment
    • Executive-office
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • Windows
    • Linux
    Support
    • Email
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Basic
    $19 Per Month
    Plus
    $39 Per Month
    Pro
    $59 Per Month
    Visit website

  • VICIdial

    VICIdial is an enterprise-class, open-source, contact center suite in use by many large call centers around the world. VICIdial has a full-featured predictive dialer. It can also function as an ACD for ... read more about VICIdial

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    25% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Caller Identification
    • Campaign Management
    • Conversion Tracking
    • Intuitive Dashboard

    Key Details
    Industries
    • Banking
    • Financial-services
    • Insurance
    • Retail
    • Telecommunications
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Phone
    • 24x7 Support
    Training
    • Webinar
    • Documentation
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Case Studies

    Packages
    Pricing Type
    • Free
    Vendor pricing page Try Software Demo Get Free Trial
    Visit website

  • ActiveDEMAND

    ActiveDEMAND has been designed to work with other online tools including CRMs, social media platforms, webinar tools, analytic platforms and more. Additionally, ActiveDEMAND is more comprehensive, built to eliminate the need for ... read more about ActiveDEMAND

    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Pricing Type
    Contact Vendor
    25% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Caller Identification
    • Campaign Management
    • CRM Integration
    • Intuitive Dashboard
    • Paid Search Attribution

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Chat
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • 3C Logic

    3CLogic is a leading cloud contact center platform modernizing enterprise communications with their employees and customers. Built on Amazon Web Services (AWS), the pure or hybrid cloud solution provides advanced and scalable ... read more about 3C Logic

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    20% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Caller Identification
    • CRM Integration
    • Intuitive Dashboard
    • Keyword Tracking
    • Paid Search Attribution
    • Real-Time Analytics

    Key Details
    Industries
    • Marketing-advertising
    • Telecommunications
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • Android
    • Windows
    Support
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Whitepapers

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • CallRail

    Ever ask a caller, "how'd you find out about our business?" With call tracking software, you'll know which ad, campaign, or search term got their attention before you even pick up the ... read more about CallRail

    Entry Level Price
    $40 Per Month
    Free Trial
    14 Days
    Pricing Type
    Usage Based
    50% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Caller Identification
    • Campaign Management
    • Conversion Tracking
    • CRM Integration
    • Intuitive Dashboard
    • Keyword Tracking
    • Paid Search Attribution
    • Real-Time Analytics

    Key Details
    Industries
    • Banking
    • Financial-services
    • Government-administration
    • Hospital-health-care
    • Legal-services
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    • Documentation
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Case Studies

    Packages
    Pricing Type
    • Usage Based
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Quote Based
    Vendor pricing page Get Free Trial Download Pricing Document
    Available Packages
    Standard
    $40 Per Month
    Visit website

  • Convirza

    Convirza finds ingenious ways to use customer conversations to deliver remarkable business results. To address the growing demand for intelligence from phone interactions, Convirza’s call analytics and automation platforms help sales, marketing ... read more about Convirza

    Entry Level Price
    $29.00 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    100% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Caller Identification
    • Customizable CTAs
    • CRM Integration
    • Multiple Site Management
    • Paid Search Attribution
    • Real-Time Analytics

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $29.00 Per Month
    Visit website

  • phonewagon

    PhoneWagon is a beautiful and easy to use call tracking software that helps businesses improve their marketing spend by placing unique local phone numbers on each of their different marketing campaigns.Businesses can ... read more about phonewagon

    Entry Level Price
    $45.00 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    100% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Customizable CTAs
    • Grant Award
    • Intuitive Dashboard
    • Paid Search Attribution

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Android
    • Windows
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $45.00 Per Month
    Visit website

  • CallTrackingMetrics

    CallTrackingMetrics is a global conversation analytics provider that gives marketers data to make confident strategy decisions. Over 100,000 users, including The Washington Post, Verizon Connect, and ServiceMaster, rely on CTM to make ... read more about CallTrackingMetrics

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Usage Based
    100% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Caller Identification
    • Conversion Tracking
    • CRM Integration
    • Intuitive Dashboard
    • Keyword Tracking
    • Paid Search Attribution
    • Real-Time Analytics

    Key Details
    Industries
    • Retail
    • Telecommunications
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Email
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    • Documentation
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Case Studies

    Packages
    Pricing Type
    • Usage Based
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • CallerReady

    We help businesses grow by connecting their sales people with prospects faster and more efficiently. Best in class reporting, attribution, and data sharing are a key part of our technology solution which ... read more about CallerReady

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Customizable CTAs
    • CRM Integration
    • Paid Search Attribution

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • CallGear

    CallGear is a simple online tool that shows where phone calls come from. It helps digital marketing agencies prove their worth to their clients. We serve more than 17 000 clients and ... read more about CallGear

    Entry Level Price
    $29.00 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    100% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Caller Identification
    • Customizable CTAs
    • CRM Integration
    • Intuitive Dashboard
    • Multiple Site Management
    • Real-Time Analytics

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Android
    • Windows
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $29.00 Per Month
    Visit website

  • WhatConverts

    WhatConverts makes it easy to attribute sales to traffic sources based on phone calls, web forms and transactions. WhatConverts offers a full circle lead tracking system where you'll no longer be left ... read more about WhatConverts

    Entry Level Price
    $30.00 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    100% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Grant Award
    • Multiple Site Management
    • Real-Time Analytics

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $30.00 Per Month
    Visit website

  • Call Tracker

    Our tracking numbers provide you with accurate and detailed call logs and call reports. Call details include powerful features for your team to collaborate, review calls to qualify leads, and coach your ... read more about Call Tracker

    Entry Level Price
    $4.00 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Customizable CTAs
    • Intuitive Dashboard
    • Paid Search Attribution

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $4.00 Per Month
    Visit website

  • Call Sumo

    Call tracking helps companies record and understand consumer behavior both before and after they make a phone call. This data enables you to make profitable decisions for the company going forward.Call Sumo ... read more about Call Sumo

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Grant Award
    • Intuitive Dashboard
    • Paid Search Attribution

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Daktela

    The best cloud-based contact center software that helps you deliver great customer service. Handle voice, email, web chat, SMS and all communication via social media channels in one solution with extended features ... read more about Daktela

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    20% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Caller Identification
    • CRM Integration
    • Intuitive Dashboard
    • Real-Time Analytics

    Key Details
    Industries
    • Hospital-health-care
    • Information-technology-services
    • Leisure-travel
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • On Premises
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Chat
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • On-Site Training

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • CallRoot

    CallRoot is a cloud based call tracking software for marketing teams and agencies. CallRoot allows you to track & record incoming phone calls, dynamically insert phone numbers & map referrer source with ... read more about CallRoot

    Entry Level Price
    $49.00 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Call Tracking Software

    Features
    • Call Recording
    • Caller Identification
    • Customizable CTAs
    • CRM Integration
    • Multiple Site Management
    • Paid Search Attribution

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Android
    • Windows
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $49.00 Per Month
    Visit website

  • MarketingCloudFX

    WebFX, Inc offers a wide array of website design, SEO, web development, and Internet marketing services aimed at establishing a unique and highly effective online presence for our clients. As a result ... read more about MarketingCloudFX

    Entry Level Price
    $299.00 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Customizable CTAs
    • Grant Award
    • CRM Integration
    • Intuitive Dashboard
    • Paid Search Attribution

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Android
    • Windows
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $299.00 Per Month
    Visit website

  • AvidTrack

    AVIDTRAK is a product developed by Media Flint, Inc, an Internet Advertising and SEM product development and marketing company. Our team comprises of usability engineers, statisticians, mathematicians, computer scientists, web designers and ... read more about AvidTrack

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Customizable CTAs
    • CRM Integration
    • Paid Search Attribution

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Android
    • Windows
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Call Tracking Pro

    Purchase, host and route all the phone numbers you need tracked in one place.Setup recurring billing on a cost-per-lead basis.Integrated professional voice talent with the option for customization.We like to keep your ... read more about Call Tracking Pro

    Entry Level Price
    $25.00 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Caller Identification
    • Grant Award
    • Intuitive Dashboard
    • Paid Search Attribution
    • Real-Time Analytics

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Android
    • Windows
    Support
    • Chat
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $25.00 Per Month
    Visit website

  • Invoca

    Invoca is an AI-powered call tracking and conversational analytics company that brings the depth of marketing analytics traditionally limited to digital consumer interactions to the world of human-to-human selling. With Invoca, marketers ... read more about Invoca

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Call Tracking Software

    Features
    • Call Recording
    • Caller Identification
    • Customizable CTAs
    • CRM Integration
    • Multiple Site Management
    • Real-Time Analytics

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Android
    • Windows
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • ResponseTap

    Providing the missing piece of data to optimize marketing spend and make call centers more efficient, Call Intelligence from ResponseTap gives brands and agencies incomparable power.Since 2008 ResponseTap has been pioneering advanced ... read more about ResponseTap

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Customizable CTAs
    • CRM Integration
    • Multiple Site Management
    • Real-Time Analytics

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Mediahawk

    Find out which ads are generating phone calls and sales with Mediahawk - the market leader in call tracking and marketing analytics solutions to the business community. We have over 15 years’ ... read more about Mediahawk

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Call Tracking Software

    Features
    • Call Recording
    • Caller Identification
    • Customizable CTAs
    • Grant Award
    • Intuitive Dashboard
    • Paid Search Attribution

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Android
    • Windows
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Funnel Science

    Through a process of scientifically testing your brand, marketing, and website, Funnel Science is able to determine and predict the path that results in more sales. We continuously test and analyze how ... read more about Funnel Science

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Call Tracking Software

    Features
    • Call Recording
    • Caller Identification
    • Customizable CTAs
    • Intuitive Dashboard
    • Multiple Site Management
    • Paid Search Attribution
    • Real-Time Analytics

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Android
    • Windows
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • novocall

    Novocall is a web callback solution that proactively converts web visitors into call leads, anywhere in the world.Track calls and optimize your marketing campaign performances. Make smarter decisions based on our reports ... read more about novocall

    Entry Level Price
    $49.00 Per Month
    Free Trial
    7 Days
    Pricing Type
    Flat Rate
    100% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • CRM Integration
    • Real-Time Analytics

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Android
    • Windows
    Support
    • Chat
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 7 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $49.00 Per Month
    Visit website

  • Mobile Tracker

    Mobile Tracker Free is a mobile phone monitoring software that allows you to know in details what is happening on an Android mobile phone. This application is simple to use, includes a ... read more about Mobile Tracker

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in Call Tracking Software

    Features
    • Call Recording
    • Caller Identification
    • Conversion Tracking
    • CRM Integration
    • Intuitive Dashboard
    • Keyword Tracking
    • Real-Time Analytics

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Android
    • Windows
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Free
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Nimbata

    Nimbata is your go to Call Tracking Software, giving you insights on what drives consumers to pick up their phone and call your business. Simple, beautiful and intuitive, create your first campaign ... read more about Nimbata

    Entry Level Price
    $15.00 Per Year
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    100% in Call Tracking Software

    Features
    • Call Recording
    • Call Routing
    • Caller Identification
    • CRM Integration
    • Intuitive Dashboard
    • Paid Search Attribution
    • Real-Time Analytics

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Android
    • Windows
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $15.00 Per Year
    Visit website

Why Trust Goodfirms

Goodfirms is the world’s leading reviews and ratings company featuring 110,000+ tech companies from across the globe, complete with 80,000+ humanly vetted client reviews, detailed portfolios, hourly rates, employee strength, and more to help you choose your perfect tech partner.

Humanly-Vetted Client Reviews

Our researchers have personally vouched for the authenticity of 80,000+ client reviews by speaking directly with clients, cross-checking project details, timelines, and results to ensure 100% credibility.

Data-Driven Rankings

Data powers our company listings. Every company listed is evaluated based on its expertise, experience, market presence, reviews, and client satisfaction rate, which helps buyers confidently choose the right tech partner.

Global Trust & Recognition

Goodfirms is trusted by 110,000+ businesses in 160+ countries to connect with reliable tech partners. Our reputation is built on 80,000+ verified reviews and rankings you can trust.

Transparency In Detail

From verified client reviews and portfolio highlights to service focus and pricing, Goodfirms provides a 360-degree view of every company, helping 2+ million monthly users find the perfect tech partner.

Buyer’s Guide

Buyer's Guide to Call Tracking Software

For all businesses, Return on Investment (ROI) is the best method of estimating the effectiveness of a marketing campaign. A healthier ROI figure points to a better business bottom line, improving the business's holistic growth. 

To help vector the progress of marketing initiatives in the direction of positive ROI, there needs to be tools and functionalities that help distill insight into the success of the initiatives mentioned above. An easy way to estimate the ROI of campaigns is through call tracking. 

Call tracking has evolved from its humble guise and somewhat limited functionality to being something of a chief protagonist on the broader marketing and sales analytics armory. This Buyer's Guide of Call Tracking Software can help prospective new users of the software understand the value of their purchases and the capability of the software.

What is Call Tracking?

Considered an essential tracker of the profitability of an inbound marketing campaign, call tracking involves keeping a simple check on the number of calls received on a particular telephone number. The numbers are used as part of an online or offline campaign to allow people to connect with your businesses for multiple purposes.  

Call tracking is a means to an end, i.e. it can point us in the way forward to achieve excellent marketing results, not accomplish it on its own. While it may not generate a direct marketing result, it will certainly inform marketing managers about the effectiveness of different campaigns thereby, leading to campaign optimizations.

How does Call Tracking work?

Let's suppose an organization wants to run three different marketing campaigns - A Pay-Per-Click (PPC) Google Ads campaign, a radio advertising campaign, and a TV Ad campaign.

While it is easy to measure the performance of an online campaign (Google Ads) to a fine degree, it is often difficult to figure out success of the latter two. One way to supplant this lack of insight is by checking the number of leads generated by either campaign.

Attaching distinct phone numbers to each campaign and then checking the number of inbound calls from these campaigns will give managers a better idea of what works. Once a user dials-in, the software takes a decision on re-routing the call based on user intent and other factors.

In rudimentary terms, call tracking simply ensures the recording - manually or automatically - of the number of calls to each unique phone number. 

In the modern era, it is possible to record different aspects of calls such as duration, emotions in the conversation, feedback, etc. for bettering marketing efforts.

Table

Why has call tracking grown in importance in the 21st century?

With a break-away from traditional forms of marketing and sales, companies have realized that measurement of ROI for every initiative implemented, is necessary. Marketing's efforts must be put into channels that generate maximum leads, thus generating better ROI. Conversion Tracking, Caller Identification, Keyword analysis, reporting, etc., all play a vital role in improving campaigns.  

Call tracking gives companies an easy and efficient tracking method. With features available today, such as voice analysis, telephonic marketing is a viable method to track success. It tells businesses whether they should only focus on a digital marketing strategy or fan their marketing efforts across different channels.         

The activity also leads to a strategy popularly called Growth Hacking. Growth hacking, though primarily focusing on online channels, are used to deliver exceptional customer growth in marketing activities.  

We live in the conversationalist era. People (prospective buyers) need to interact with the brand more to solidify their purchase decisions. Call tracking not only enables businesses to understand which campaign generates leads but analyzes the degree to which they're connecting to consumers over the call, using a specific set of tools - akin to social listening.  

The 21st century has proven that this insight is significant. The better the conversations over the tracked phone number, the greater is the success of the business. 

Why would businesses want to track calls?

On the face of it, call tracking helps marketers understand which channels they must invest correctly in, to help the organization grow its business top-line. It helps businesses focus on channels that generate maximum marketing ROI.

Once set-up, call tracking is largely autonomous, and performing analysis is easier on the data available. This helps optimize otherwise laborious marketing initiatives.

Nowadays, companies have to ensure customers get the best service possible. Using call tracking systems business managers can listen-in on calls and pinpoint service needs. Tools such as sentiment analysis are vital to help companies guage customer intent and mood. This plays a part in enhanced user satisfaction.

Can you endear your brand to users from multiple cultures as well? Of Course, Call routing can channel calls from particular geographies/lingua regions to specific linguistic centers, where they can speak and interact in their local languages.

Other factors tracked over calls can actually lead to substantial improvement in certain company processes, which they may not have paid attention to. Call tracking also helps businesses understand the value of particular goods/services offered to a particular segment of the population. It will plan an important role in improving current offerings, quality of after-sales services, the need to establish an entirely different product line, etc.

Doing the above will help companies future-proof themselves against trends and pioneer modern problem-solving products. It also leads to a better-focused Customer Relationship Management (CRM) mechanism.

Who would use call tracking software at the business level?

Outbound call tracking software is used by different departments within an organization thanks to its ubiquity and ease of use. Let’s look at some of these departments in detail. 

The Marketing function within an organization needs marketing campaigns on point to effectively drive customers through the funnel, with the right message, so as to convert leads into fructified sales. 

Marketing managers and executives use call tracking software to analyze the effectiveness of the marketing campaigns of different channels in which they’re implemented. The idea is to increase ROI per channel. Campaign optimization, marketing communications, SEO and organic strategy, Paid advertising, etc., are avenues that marketing personnel will look to improve on after analyzing call tracking software reports.  

Thought the buck stops with marketing? Think again! Sales personnel need to achieve targets. Therefore, sales managers will closely follow call tracking platform communication and lead conversions rates per channel to further optimize sales processes. This involves an analysis of consumer sentiment, tracking conversations over a phone call, and analyzing touch-points. 

At an operational level, call center managers will look at call tracking tools’ features such as time spent on calls and other reporting metrics to formulate methods to increase employee efficiency and customer service parameters.

How has call tracking evolved over the years?

The induction of call tracking as a concept began with the fertile era of offline marketing. Here, marketing managers - and even individuals running paid advertising in papers or other offline mediums - would attach specific phone numbers to channels. The leads generated from a particular channel would be manually recorded to decode which campaigns have better visibility and perform better.

In the online era, companies invested in advanced call tracking systems to effectively increment their marketing analytics efforts. Attaching phone numbers to multiple online paid and organic campaigns for customers to interact with, was possible. With the sheer number of campaigns that could be set up, it became imperative to track them effectively.       

Call tracking software could follow dynamic number insertion or simply track the number of leads coming in from a particular campaign on a specific number. Over the years in the digital era, call tracking software has evolved leaps and bounds. Nowadays, even a simple campaign phone number tracking involves a plethora of other functionalities associated with it. 

We can analyze the page from which the call was made, the time of the day, the caller's ID, location, device, and demographic set. We can estimate the caller’s income, and call tracking software also gives us enough opportunity to study the intent of the customer using voice sentiment analysis. Recording, transcription, and sharing - as well as real-time analytics of reporting, are also available.

What are the Different Types of Call Tracking Software?

  • Online call tracking software comes with specialized and generalized functionalities. Some of the most popular forms of call tracking software are as follows:     
  • Dynamic call tracking: In this method, marketers control the criteria under which a number is shown to a potential lead. Based on a set of conditions, different sets of numbers are shown to users for them to interact with the brand.   It's an online-only method for call tracking.   There are two types of Dynamic Call tracking -    
  • Channel-based tracking - Unique phone number assigned to a particular marketing channel on which a lead brought into the system. Collecting information based on user websites visited and the content user consumed.    
  • Session-based tracking: The call tracking solution tracks a leads session on your website and associates a unique phone number to every session. This helps determine the exact location of the user on the page when he made a call.   The method helps users optimize their overall SEO strategy and landing pages.      
  • Static number tracking: This form of call tracking entails a 'one number for one channel' philosophy. Call tracking software records the numbers or leads arriving   (including information about those leads) onto a particular phone number that is strictly associated with just one channel.    
  • Call-back tracking: A popular variant of call tracking software, this system prompts users to input phone numbers into a form alongside vital information on specific websites. A particular phone number to call back users is set up. The intent is to interact with users and convert them to a qualified lead. This method is ONLY applicable to online marketing models.

What are the distinctive features of Call Tracking Software?

Some of the best features of Call Tracking Software are as follows - 

  • Call Recording -  This feature allows companies to better their sales process and customer interactions. The recording of calls is solely for business purposes. Once calls are recorded they can be analyzed for customer intent (Awareness, Consideration, Buying, Loyalty).  sentiment analysis, and other characteristics. 
  • Call Routing - This feature ensures calls coming from marketing campaigns spread over different channels and geographies, are routed to a specific call center. For example, companies can ensure that calls coming in from a location in France are routed to centers where conversations are initiated in French only. Similarly, routing can be done on multiple factors, depending on the company objectives.  
  • Caller Identification & Profile - Being able to develop a caller profile based on the device they are calling you from, caller number, locality, time of call, and other referential details is immensely helpful in condensing marketing efforts. The call tracking systems should have features to help you develop a caller profile. 
  • Real-Time Analytics & Reporting - It’s important to figure out important metrics to help service customer needs, as well as observe campaign management, in real-time. Call tracking tools must be able to deliver data reporting and visual representation of important factors easily.  
  • CRM Integration - It is important to find the best call tracking software that can integrate with CRM tools. This will allow sales personnel to use caller profiles from tracked numbers into their contacts for further communication and activities.  
  • Campaign Management - The best call tracking apps have the ability to monitor campaigns from which specific phone numbers are getting caller traffic. The software must be able to portray a complete picture of the campaign - with several other metrics available to the user to optimize the marketing efforts in real-time.  
  • Paid-search Attribution -  Wouldn’t you, as a marketing manager, want to know the touch-points in a paid marketing campaign that are yielding maximum leads. Though different attribution models, such as linear, time-decay, and position-based are often used, call management software must be able to help identify the right attribution model. 
  • Keyword Tracking - Those terms often searched by users to land and interact with your brand, either or a paid campaign or an organic search one is important to help you identify avenues for revenue. Keyword research and analysis tools on inbound call tracking software will massively help scale up campaigns and offer improved targeting. 
  • Dashboards - An intuitive dashboard will enable businesses to quickly access data on a screen from which they can make immediate decisions on campaigns that affect business revenues and profitability.
  • Conversion Tracking - Call tracking platforms must be able to record the conversions of an inbound client, at various stages in the funnel, to a sale. 

What are the key benefits of Call Tracking Software?

Some advantages of call tracking solutions are as follows -

  • Scalable over multiple systems 
  • Campaign spending optimization 
  • Determines accurate ROI on paid marketing campaigns
  • True customer insights with data gathered on calls
  • Intelligent reporting & analytics 
  • Offers multi-tool integration to complete multiple marketing objectives
  • Immediate feedback on sales initiatives and interactions
  • Refinement of SEO and organic online traffic initiatives 
  • Staff and call center employee management

How to Choose the Right Call Tracking Software for your Business?

The best call tracking software is easy to choose from amongst the clutter of solutions available.  There remain, however, a set of vital factors to consider before progressing to choose the call tracking system. They are as follows - 

  • Price - Call tracking software must be affordable for businesses of any size and must not affect the outlay of budgets significantly. Choose call tracking systems only with essential features to reduce cost.  There are several free and open source call tracking software available in the market as well for you to get amazing service and functionality at minimal investment. 
  • Customer Service - A bug-bear for many other software companies, one must make sure that call tracking tools have efficient and timely customer service protocols to benefit users in times of installation, after-sales service, upgrades, and instances of general doubt sessions. 
  • Security - Call tracking solutions will contain a lot of user sensitive data. This is vital not just for company perspectives, but also from a user standpoint as privacy violations, identity theft, etc., all could happen under the ambit of the call tracker app deploying company. Besides this, important company information may be at risk of a breach. Therefore, it makes absolute sense to only buy software that promises absolute security. 
  • Features - Can you afford to forgo a couple of features for the sake of your business? It’s important to choose the software that has the RIGHT feature portfolio for your business. Without essential features, call tracker investments may go to waste.
  • Type - A choice has to be made between Dynamic Call tracking solutions or Static call center tracking software. They have their advantages and limitations. It’s especially important to know the best type of software you need before considering a purchase.  

How much does Call Tracking software cost?

There exist multiple tiers of prices for call tracking software and other services.  

Bitrix24, VICIdial, and ORekaGPL are call center tracking software that is easy to download and ready to use on client systems.  

Ringba, a good call tracking tool, offers its basic package to users free of cost. Call tracking systems such as DemandForce and Call View 360 offer Free Demos of their software, while they stipulate that a final price on the paid version of their software will be taken once they understand business requirements.  

Call tracking platforms such as Call Tracker price their offerings as low as $4 per month. CloudTalk and Nimbata have call tracking services priced between $10 and $15 per YEAR. 

CallPlease, TrackDrive, CallHippo, and ClixTell are call tracking software priced between $9 and $19 per month. Midrange versions of the call tracking solutions WhatCoverts, novocall, & My Call Cloud charge between $30 and $69 per month. 

Online call tracking software such as Analytic Call Tracking, Ruler Analytics, and MarketingCloudFX put a premium on their products and services, charging between $99 and $299 per month. 

LEADSpedia is a complete performance marketing and call tracker app that charges $1000 per month. 

Why Consider Goodfirms’ list of Call Tracking Software?

Goodfirms' has created an exceptional list of Call Tracking Software. The powerhouse resource has vital documented aspects of call tracking apps that can ultimately play a big role in helping users finalize their choice. 

This Buyer's Guide represents information such as average cost, features, alongside benefits of call tracking tools. Information on other variants of call tracking services based on pricing - free and open source call tracking software, premium call tracking systems, freemium, call tracker software, etc., can be found on the platform as well.    

Goodfirms has compiled a detailed software directory, for users to get information on various types of software. Do give it a read as well.   

Related Categories

Business Intelligence Software
Reporting Software
Call Center Software
Lead Management Software
Sales Force Automation Software

Trending insights from Goodfirms

Valuable insights from top experts accelerate decision-making.

Top 5 industries That Benefit from AI-driven Managed Services Provider (MSP) Software
MSP Software

Top 5 industries That Benefit from AI-driven Managed Services Provider (MSP) Software

From Healthcare to Retail, AI-driven Managed Services (MSP) software is transforming operations. See the top industries gaining a competitive edge through... ... Read research article

Most Popular AI Automation Tools for Small Businesses
AI Automation Tools

Most Popular AI Automation Tools for Small Businesses

The most popular AI automation tools for small businesses help automate repetitive and operational tasks, focusing on high-impact strategic initiatives. ... Read research article

On-Device Intelligence: How Apple’s Core ML and Google’s ML Kit Redefine the Future of Platform-Specific Apps
App Development Software

On-Device Intelligence: How Apple’s Core ML and Google’s ML Kit Redefine the Future of Platform-Specific Apps

Apple’s Core ML and Google’s ML Kit progresses with on-device intelligence. A deep dive into their high-performance, platform-specific AI. ... Read research article

Read all research articles
compare software image
Compare