5IVE UX

5IVE UX (pronounced Five UX) is a UX/UI design agency in Israel, specializing in UX strategy, product design, and user research for complex digital products. From B2B SaaS to AI-driven tools and enterprise platforms, our decades of experience earn the trust of product teams worldwide.

Our team is composed of senior professionals with backgrounds in product management, development, and design, allowing us to bridge the gap between product logic, business goals, and user needs. This unique mix of expertise enables us to dive deep into complex domains such as cybersecurity, fintech, medtech, IT, and data analytics, and craft experiences that feel effortless even when the underlying systems are not.

At 5IVE, we believe that great design is the outcome of clear thinking. Every project begins with a thorough understanding of the product’s core - its users, data, flows, and strategic purpose. We then translate that understanding into structured UX architectures, precise interface designs, and clear interaction patterns that drive engagement and adoption.

Our approach is highly collaborative. We see ourselves as an extension of our clients’ teams, working closely with product managers, developers, and executives to ensure that every decision supports both user value and business success. Whether optimizing an existing product or defining a new one from scratch, we bring analytical depth, creative insight, and a commitment to measurable impact.

Over the years, we’ve partnered with leading companies including Moovit, Intel, Microsoft, Gong, and others, delivering results that simplify complexity, elevate usability, and strengthen product-market fit.

If your product deals with complexity - we’ll help you turn it into clarity.