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Goodfirms helps GenSoft strengthen its online visibility and credibility among companies looking for reliable QA and software testing partners. For a specialized QA agency, trust is extremely important, and GoodFirms gives potential clients a clear way to understand our services, expertise, and client focus.
We see Goodfirms as a valuable platform for presenting GenSoft to companies that are actively searching for QA, test automation, and software testing services.
Please introduce your company and describe your role within the organization.
GenSoft is a specialized QA agency providing manual testing, automation testing, QA consulting, dedicated QA teams, and full-cycle quality assurance support.
We help startups, SaaS companies, product teams, and development agencies improve software quality, reduce release risks, and build scalable QA processes.
My name is Mike Malashevskyi, and I am the Founder and CEO of GenSoft. I am responsible for business development, strategy, client relationships, team growth, and ensuring that our QA services bring measurable value to every client.
What inspired the founding of your company, and what is the story behind its inception?
GenSoft was founded after we saw a common problem in many software companies: QA was often introduced too late or treated as a secondary task. As a result, products had unstable releases, repeated bugs, weak documentation, and unclear testing processes.
We created GenSoft to give companies flexible access to strong QA expertise without the need to build a large in-house QA department from scratch. Our goal has always been not only to find bugs, but to help clients build better products, stronger processes, and more predictable releases.
What are the core values and principles that drive your company's culture, and how do you ensure alignment with these values across your team?
Our core values are ownership, transparency, flexibility, responsibility, and continuous improvement.
We believe QA engineers should not simply follow test cases. They should think about business risks, user experience, product stability, and release impact. That is why we encourage our team to ask questions, challenge unclear requirements, and suggest improvements.
We maintain alignment through internal QA standards, regular reviews, knowledge sharing, mentoring, and close communication between engineers, leads, and management.
Can you highlight some of the key achievements or milestones your company has accomplished since its inception?
One of our key achievements is building a focused QA agency that can support clients across manual testing, automation testing, API testing, regression testing, mobile testing, UI/UX testing, and QA process improvement.
We have worked with SaaS, fintech, e-commerce, marketplaces, CRM systems, logistics platforms, and development agencies. Another important milestone is the development of our own internal QA standards, reusable test documentation approaches, automation practices, and reporting formats.
We are also proud that clients often come to us not only for testing execution, but also for QA strategy and process improvement.
Could you explain your company's business model? Do you primarily operate with an in-house team or utilize third-party vendors/outsourcing?
GenSoft operates as a specialized QA service provider. We offer dedicated QA engineers, dedicated QA teams, QA consulting, project-based testing, and white-label QA support for development agencies.
We primarily work with our own internal team and trusted QA specialists who follow our standards and communication practices. We are not just an outsourcing marketplace — we provide managed QA expertise and integrate into the client’s workflow as a reliable quality partner.
How does your company differentiate itself from competitors in the industry?
GenSoft differentiates itself through speed, flexibility, deep QA specialization, and the ability to become a real part of the client’s team.
First, we move fast. When a client needs QA support, we can usually join a project within 2–3 days. We understand that testing delays can slow down releases, so we do not make clients wait for weeks.
Second, we are extremely flexible. We can work as an outsourced QA team, outstaffed QA engineers, a white-label QA partner for agencies, or QA consultants helping companies improve their internal processes. Whether a client needs a few hours per week or a full QA team, we can adapt quickly.
Third, we bring immediate business value. In one case, we joined a product with many quality issues and helped clean up the product within two weeks. The client received a more stable product, happier users, and better business results.
In another case, we were first invited only for part-time QA consulting. After seeing our impact, the client decided to replace their existing QA setup with our specialists. Together, we rebuilt the testing process, improved release predictability, reduced development waste, and helped the business save high costs.
What also makes us different is communication. Clients do not feel that we are an external outsourced team. We integrate into their processes, communicate clearly, take ownership, and work as if we are part of their internal team. With GenSoft, clients do not need to spend time and money on hiring, onboarding, management, and QA process setup — we cover it for them.
How would you describe the dynamics within your team, and how do you foster collaboration and teamwork to achieve common goals?
Our team dynamics are based on responsibility, openness, and mutual support. QA requires close collaboration with developers, product managers, designers, project managers, and client stakeholders.
Inside the team, we encourage knowledge sharing, peer reviews, discussions of difficult cases, and practical feedback. We want our QA engineers to be proactive, not passive executors. They are expected to raise risks, suggest improvements, and think from the user’s and business perspective.
What measures do you take to support the professional development and growth of your employees? Do you offer training programs or opportunities for skill enhancement?
We support professional growth through mentoring, internal knowledge sharing, code reviews for automation engineers, test documentation reviews, and regular discussions of best practices.
We encourage our team to improve both technical and soft skills. For QA engineers, analytical thinking, communication, attention to detail, and risk explanation are just as important as tool knowledge.
Our team works with modern tools such as Playwright, Cypress, Selenium, TypeScript, Java, Appium, API testing tools, CI/CD systems, Docker, Allure, and Testomat.io. We also use AI tools to improve productivity, documentation, test case creation, and automation workflows.
Could you share a notable success story or case study that exemplifies the impact your company has had on a client's business?
We can share three examples that show how GenSoft creates value for different types of clients.
The first case is a product company. The client had a product with many quality issues, unstable releases, and a growing number of user complaints. We joined the project quickly, analyzed the main risk areas, structured the testing process, and within two weeks helped clean up the product before the next major release. As a result, the client received a more stable product, fewer critical defects, happier users, and better revenue potential because the product became more reliable.
The second case is a company that invited us for QA consulting. At first, we were involved only part-time to analyze their testing process and suggest improvements.
After the client saw the quality of our work, they decided to replace their existing QA setup with GenSoft specialists. Together, we rebuilt the QA process from the ground up: test documentation, regression strategy, bug reporting, communication with developers, automation priorities, and release checks. This helped the development team spend less time on rework, reduce repeated bugs, and save the business high costs over time.
The third case is a development agency that needed QA support from scratch. They had strong developers but no dedicated QA process for client projects. We joined as a white-label QA partner, built testing workflows, prepared checklists, tested releases, reported defects clearly, and helped them deliver better-quality software to their clients. This allowed the agency to expand its service offering without hiring an internal QA department and helped it increase client satisfaction and retention.
These cases show our main value: we help product companies improve stability, help internal teams rebuild QA processes, and help development agencies add reliable QA without hiring and management overhead.
What industries do you primarily cater to, and do you have a significant percentage of repeat clients? If so, what is the ratio of repeat clients?
We primarily work with SaaS, fintech, e-commerce, marketplaces, CRM systems, logistics platforms, healthcare-related applications, mobile apps, and development agencies.
A significant part of our work comes from repeat and long-term clients. QA is rarely a one-time activity when a product is actively growing. Our approximate repeat client ratio is around 60–70%, depending on the period and project pipeline.
What initiatives does your company undertake to foster innovation and stay at the forefront of industry trends? Do you invest in research and development projects?
We constantly improve our QA approaches, automation practices, reporting formats, and internal knowledge base. We monitor trends in test automation, AI-assisted QA, CI/CD, API testing, performance testing, accessibility testing, and modern test management.
We actively use AI tools to support test case creation, bug report improvement, documentation, requirement analysis, code assistance, and automation workflow optimization. At the same time, AI remains an assistant — final decisions and quality responsibility stay with our QA engineers.
Please share some of the most sought-after services that clients approach your company for.
The most requested GenSoft services are manual testing, automation testing, regression testing, API testing, mobile testing, QA consulting, and dedicated QA team support.
Clients often come to us when they need to test a product before release, improve product stability, build automation from scratch, strengthen regression testing, or introduce a proper QA process into their development workflow.
We also provide white-label QA services for development agencies.
How do you build and maintain strong relationships with your clients, and what mechanisms do you have in place for gathering and acting upon client feedback?
We build strong client relationships through clear communication, transparency, reliability, and ownership. From the start, we try to understand not only the technical scope but also the client’s business priorities, release schedule, risks, and team structure.
We maintain communication through regular updates, QA reports, planning calls, release preparation meetings, and direct communication in tools such as Slack, Jira, Trello, ClickUp, TestRail, or Testomat.io.
We gather feedback regularly and adjust our reporting, communication, test coverage, and team setup based on the client’s needs.
How has your company adapted to changes and challenges in the business landscape, and what strategies have you employed to ensure resilience and sustainability?
We adapted by keeping our model flexible and value-focused. Clients need faster releases, better cost efficiency, stronger automation, and reliable QA without unnecessary overhead.
That is why we offer different cooperation models: hourly support, part-time QA, dedicated engineers, full QA teams, consulting, and white-label cooperation.
We also invest in automation, AI-assisted workflows, internal standards, and reusable QA processes. This helps us stay efficient, scalable, and resilient across different industries and project types.
What payment structure do you typically follow when billing clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (phases, months, versions, etc.)?
Our most common payment structure is monthly or hourly billing based on the agreed QA involvement. This works well for ongoing QA, regression testing, automation support, and dedicated QA engineers.
We also work with fixed-cost or milestone-based models when the scope is clear, such as QA audits, release testing, automation setup, or specific testing phases.
We are flexible and choose the model that best fits the client’s project, budget, and goals.
Do you accept projects that meet your basic budget requirements? If yes, what is the minimum budget requirement? If no, what is the minimum budget you have worked with in the past?
Yes, we accept projects that meet our basic budget requirements, but we are also open to smaller projects on an hourly basis when the scope is clear.
For ongoing QA support, our typical minimum budget starts from around $1,500–$2,000 per month. This allows us to provide meaningful part-time QA involvement, testing, documentation, and release support.
For smaller one-time tasks, audits, or limited testing activities, we can work hourly and define the scope together with the client.
Can you provide an overview of the price range (minimum and maximum) of the projects your company worked on in 2025?
In 2025, our project budgets varied depending on scope, duration, team size, and QA involvement.
Smaller projects and short-term QA engagements usually start from around $1,500–$3,000. Mid-sized projects were typically in the range of $5,000–$15,000 and included regular QA support, regression testing, API testing, automation improvements, or dedicated QA involvement.
Larger and longer-term engagements could reach $20,000–$50,000+, depending on the product complexity, automation scope, and team size.
We are also open to small hourly-based projects when the client needs focused QA help for a specific task or release.
What technological capabilities does your company possess, and are there any ongoing or planned investments in technology infrastructure or tools to enhance your services?
GenSoft has strong capabilities in manual QA, test automation, API testing, mobile testing, CI/CD integration, QA reporting, and QA process setup.
Our stack includes Playwright, Cypress, Selenium, WebdriverIO, TypeScript, Java, REST Assured, Appium, Docker, Jenkins, GitLab CI/CD, Allure, Testomat.io, Postman, Swagger, and different test management tools.
We are also investing in AI-assisted QA workflows using tools such as ChatGPT, Claude, Cursor, and other AI assistants to improve documentation, test case design, automation support, and requirement analysis.
Where do you envision your company in the next 10 years? What are your long-term goals and aspirations for growth and development?
In the next 10 years, we want GenSoft to become a recognized international QA partner for startups, product companies, SaaS businesses, and development agencies.
Our goal is to grow not only in size, but also in expertise, service quality, automation capabilities, and client impact. We plan to expand our presence in the US, UK, and European markets and strengthen partnerships with technology companies and development agencies.
We believe the future of QA will combine strong engineering skills, smart automation, AI support, and business-oriented quality strategy. Our long-term aspiration is to help companies build better software with more confidence and fewer risks.
