ICODA Agency

Category: PR | SEO | Paid Traffic

Highlights:

• 5,090 app installs

• 5 ad platforms activated

• 440K ad clicks

• 5.6M impressions

About Client

walllet.com is a new crypto wallet brand with a unique triple-“L” spelling, which complicated SEO discoverability. Launching without a license or brand awareness in a heavily restricted ad environment, the project needed visibility, credibility, and scale—fast.

Goals

1. Reach 5,000+ installs through organic and paid channels.

2. Earn SEO authority via top media placements and wallet listicles.

3. Run paid ads in compliance-restricted zones across multiple platforms.

Strategy & Execution

• PR Listicle Campaign:
  Published 23 SEO-optimized listicles on top-tier crypto outlets ranking for “best crypto wallets 2025” and “top EVM wallets.” Achieved Top 1–5 Google positions within 48 hours and generated 1,259 referral sessions. Bonus reprints appeared on Binance Blog, Gate.com, and CoinMarketCap.

• Paid Advertising Across 5 Platforms:
  Despite crypto ad bans, we maintained active campaigns on:

  • Google Ads – 1,023 installs, $11.02 CPW

  • Moloco – 3,420 installs, $13.25 CPW

  • Meta (FB/IG) – 478 installs, $10.42 CPW

  • Twitter (X) – 167 installs, $29.85 CPW

  • Programmatic – 2 installs, $2,000 CPW
    Over 10 blocked ad accounts were replaced and relaunched using advanced tracking via AppsFlyer, GA4, and Looker.

Results

• 5,090 verified app installs

• 440K ad clicks and 5.6M impressions

• 417+ wallets created

• Full-funnel attribution across organic and paid channels

Conclusion

Despite zero brand presence, no license, and strict ad restrictions, walllet.com achieved a complete market entry and scalable acquisition system. The combination of PR-driven SEO and multi-platform paid campaigns delivered tangible growth and lasting visibility in one of the toughest marketing environments in Web3.

Category: AI SEO | SEO | Content Creation

Highlights:

• 46% conversion rate from ChatGPT users

• +24.88% ChatGPT user growth

• +26.51% total event increase

About Client

Defiway is a next-generation Web3 payment platform enabling crypto-to-crypto and fiat-to-crypto transactions with low fees and cross-chain support. Facing rising ad costs and declining organic returns, the client needed a new way to capture high-intent traffic—and AI search became the solution.

Goals

1. Boost AI Search Visibility – Rank Defiway in ChatGPT, Google SGE, and other LLM-driven platforms.

2. Drive Qualified Traffic – Attract crypto users searching for DeFi payment options.

3. Increase Conversion Rates – Turn AI-generated visibility into real transaction growth.

Approach

• AI Technical SEO Setup: Full audit to optimize crawlability, site speed, schema, and content structure for LLMs. Implemented FAQ markup, canonical tags, and breadcrumb paths aligned with AI summarization logic.

• AI-Optimized Content: Produced targeted articles and FAQs answering common ChatGPT payment queries using semantically rich, cross-linked formatting for high citation probability.

• Link & Content Architecture: Built internal clusters by payment types and tokens supported; improved link depth and crawl flow.

• LLM Analytics & Tracking: Introduced GA4 + UTM tracking to isolate ChatGPT referrals and measure conversion behavior versus Google organic traffic.

Results (30 Days)

• 46% conversion rate from ChatGPT traffic vs. 29% from Google.

• +24.88% user growth and +26.51% total event increase.

• 1.6× higher ROI from AI-driven visitors — achieved without ads or influencers.

Conclusion

This campaign proved that AI-first SEO now outperforms traditional search. By optimizing Defiway’s content for ChatGPT’s query logic, we transformed AI discovery into the platform’s highest-converting channel. As AI continues to replace conventional search, the brands that rank in LLMs today will own tomorrow’s visibility and revenue.

How to Drive 4,000+ Sales for Your Crypto Presale With Meta Ads

Discover how ICODA’s targeted Meta Ads strategy helped a blockchain project scale its presale, driving 4,239 sales with a cost-effective approach that maximized conversions and attracted investors.

Background

A blockchain-based crypto project launched a presale with the goal of raising capital and expanding its ecosystem. The team approached ICODA to drive high-quality traffic and optimize conversion rates through paid advertising on Meta (Facebook & Instagram) and TikTok. After initial testing, Meta Ads proved to be the most effective channel, delivering the highest number of sales at the lowest cost per conversion.

Goals

• Drive traffic to the presale campaign.

• Optimize advertising performance to achieve cost-effective conversions.

• Identify the most responsive audience segments and develop effective messaging.

• Scale the campaign to maximize presale participation.

Approach

Identifying the Right Advertising Channels

The client initially explored both Google Ads and Meta Ads. However, Google’s restrictive crypto policies made it difficult to run effective ads. After discussions with ICODA’s marketing team, the focus shifted to Meta Ads and TikTok Ads for the initial testing phase. Meta had a solid track record with similar campaigns, and TikTok provided a unique opportunity to engage younger crypto investors.

Testing & Optimization

A comprehensive A/B testing strategy was implemented to assess various ad creatives, formats, and audience segments. The campaign concentrated on Tier-1 countries, including the United States, Canada, Germany, UK, and Australia. Dynamic creatives and conversion-optimized campaigns were employed to boost engagement. Meta Ads consistently delivered the best cost per conversion, while TikTok Ads generated strong engagement but had a higher cost per acquisition. Following a month of testing, TikTok Ads were paused, and Meta Ads were scaled.

Scaling & Performance Improvement

With the successful formula established, the focus shifted to scaling while keeping the cost per sale low. The Meta Ads budget was increased from $5K to $10K per month, concentrating on the best-performing ad creatives and audience segments. Lookalike audiences were implemented to further refine targeting based on initial converters. Additionally, the strategy was reinforced through Google ranking articles, boosting organic visibility. This multi-channel approach led to remarkable fundraising success, combining paid traffic and organic growth.

Results

Meta Ads Performance (Full Campaign Duration):

• Total Ad Spend: $35,000
• Total Sales: 4,239
• Average Cost per Sale: $5.45
• Best Cost per Sale: $2.80
• Total Impressions: 4.04M
• Total Reach: 1.53M

Optimization Results:

• Reduced cost per acquisition from $7 to $5.45 within the first month.
• Identified the most profitable GEOs: USA, UK, and Germany.
• Paused TikTok Ads after identifying inefficiencies in conversion rates.

Scaling Success:

• Increased ad spend while maintaining a low CPA.
• Optimized landing pages and ad copies to boost engagement & conversion rates.

Over the course of the campaign, the team achieved 4,239 sales with a total ad spend of $35,000, resulting in an optimized cost per sale of $5.45, and the best-performing ad group achieved a remarkable CPA of $2.80. The campaign generated 4.04 million impressions, reaching 1.53 million people.

Client Testimonial

The client expressed high satisfaction with the results, particularly highlighting the transparency of the campaign tracking and the strategic decision-making process.

“I think we should continue with the Meta campaigns.” — Client Representative

Conclusion

Through precise targeting, continuous optimization, and strategic scaling, ICODA helped the client achieve remarkable success in their presale campaign. The seamless transition from testing to scaling delivered higher conversions at a lower cost, allowing the client to reach their fundraising goals effectively.

Starly. Decentralized Exchange Platform Of a New Type.

It was founded as a decentralized autonomous organization (DAO) for exchanging, farming, and staking Binance Smart Chain tokens.

It is a stable and safe platform that is thoroughly audited with a clear road map and astronomically fast growth from the launch.

Strategy

One of the main disadvantages of centralised exchanges is the problem of liquidity. It is a great pain for traders who can only watch a digital asset lose its value due to their inability to exit their position. Starly is going to provide automated services, so buyers will be automatically matched with sellers. This will help traders to make deals while there is enough liquidity in the pool.

Design of logotype

Social Media design

Responsive Landing Page

Video Production

About Project

Thanks to the advent of blockchain technology and smart contracts, all financial transactions and processes became decentralized, as in central authorities governing such actions were made obsolete. Instead, peer-to-peer marketplaces were created on the Ethereum blockchain, giving users full custody of their funds and assets.

Logo and social media design

We showed off the brand and its personality with a custom eye-catching logo and social media posts designed by a professional designer. The project has its new logo as well as pictures in social media channels that are easy to recognize and associate with the project.

Landing page

As we know, the design of the landing page aims to improve the user experience and highlight all the advantages of the project.

An analysis was carried out, as a result, we created a landing page for the project, considering the accumulated experience and the results of previous A/B tests.

The conversion from incoming traffic was increased. As a result, we get more leads for the same budget.

We managed to ensure the layout of the landing page, accessible for different types of gadgets. So it looks flawless, and whatever they go, the product will be accessible.

Analysis

Competition for user attention is constantly growing as companies try to show their projects in the best way possible.

We analyzed the performance of rivals within the industry and noticed that too many websites looked the same as their competitors.

So, as a result, we selected the most suitable ways to create and boost the project.

Testing

The wireframes were then designed using these journeys, including interactions. Once a model was built, usability tests were then conducted to ensure the proposed solution accommodated for both beginners and professional brokers.

Responsive design

Optimizing our website for large screens improves the experience for your users and delivers positive business results.

We’ve seen an increase in the number of apps across all categories taking advantage of the opportunities with large screens. View the experiences developers built, learn about what they implemented, and why this is important to their businesses.

Peculiarities of Starly

Starly was created to cover the needs for DeFi tools as effectively as possible, creating maximum advantages for community members.

As it is based on BSC, it allows the Starly community to use the platform with maximum efficiency due to brand new comfortable design, superior speed, and minimal cost of network transactions. It was designed on the principles of an open DEX platform, supporting a free, equal, user-friendly, and fair financial system.

The new design of the whole ecosystem is well-organized, showing improved and smooth customer journey as well as simplicity to locate and utilize different tools and options.

Video creation

Studies have shown that people prefer to be marketed to using video content. HubSpot noticed that 72% of the audience would watch video content rather than learn about the product from other types of content.

As stated by Invisa, video has also been proven to increase information retention, with viewers retaining 95% of a message when delivered through video.

Competitors create 2D videos, expressing the essence of brands in a user-friendly manner. But they exclude 3D content, because providing this level of product requires time, strong creative direction, and a large budget.

We decided to create a 3d video with detailed depth, space, and texture. We created a representation of the product in a 3D animated space within a video that shows the functions and purpose of the product and its services. With a 2D video, there are limits and complications in making the same effect that 3D animation takes on seamlessly.

Results

Created a landing page and video

Design for social media channels was provided

9 Sec to Hold a Round of the T-FI Lending Service

Goals

Run its 2nd round of T-Fi lending service;

Community building;

Increase brand awareness.

Stage 1

• Create a strategy
• Briefing and brainstorming to set tasks and goals.
• Define a target audience in order to convert them into customers.
• Prepare marketing strategy.

Stage 2

Brand awareness

Make PR strategy.Getting professionally written editorial content for your company is a key factor in a path to success. 

Regarding BOSAGORA, it announced that the company is linking BOA with Binance Smart Chain, the blockchain service of the biggest cryptocurrency exchange. So, information about this important collaboration appeared on popular crypto news websites like Markets Insider and Cointelegraph.

Collaboration with YouTube Influencers. Influencers can bring serious changes to the cryptocurrency market. When a prominent crypto-YouTuber voices a strong opinion on a digital asset, it can prompt followers to participate in a token offering.

We decided to choose Crypto Love, DustyBC Crypto News, and Prime Investors to publish about the project.

Work with opinion leaders on Twitter. Twitter is actually where the most influential people in the crypto and De-Fi spheres can be found. It is an excellent way to make announcements about your coin, promote its token offering, and spread the news and upcoming updates. This time @TheWonderGirl4 and @GibsoonCorp were picked to make an announcement about the upcoming event.

Stage 3

Community building

There is no better way to organically build a community than to put tokens in the hands of as many users as possible when your project launches. Building your loyal community allows you to make full use of your token holders to grow your business.

Results

The T-Fi lending service had a great outcome. Like the 1st round of T-Fi Lending Service, it ended early: 1st round - 47 seconds, and this time the company set a new record: only 9 seconds were needed. More than 62 participants succeeded in this recruitment.

Newscrypto: How to Launch a High-Quality and Well-Built Cryptocurrency Website?

A platform that provides traders with access to a set of highly effective tools for profitable exchange trading.

Goal and tasks

Goal was to attract users by creating a high-quality and well-build website.

Stage 1

Creating a website structure and writing content

When creating a site structure we had a goal to improve user experience, SEO, internal linking and the simplicity of website usage. All content was proofread by native speaker.

Stage 2

Design

We made several options for the main screen and the entire page and offered them to the client for approval. Design is always aimed at improving user experience and highlighting all the advantages of the project.

Stage 3

Adaptive layout

Adaptive layout is a layout in which the design of pages on a site changes, adapting to a specific viewing device. With the help of this layout, the convenience of using the site is achieved regardless of what they view it on: on a phone, tablet or ordinary computer. We managed to ensure that the layout of the page in all 10 languages ​​of the website looked flawless.

Stage 4

Speed optimization

We carried out all the necessary procedures to achieve the minimum site loading speed according to Google speed text.

Results

Ready optimized website to improve conversions.

Vabble: How to Build a Strong Media Presence and Raise $1.1M During a Private Round?

It is a streaming service provider filled with features catering to all walks of life. The platform is supplied with innovative blockchain technology, enabling censorship resistance allowing pure freedom of creation on screen.

Goal and tasks

• Promotion on Youtube;
• Advertisement on Twitter;
• Building PR strategy.

Stage 1

Promotion on YouTube

All we can say is that YouTube is a massive hub of content related to streaming and blockchain projects. It is crammed with a growing number of channels discussing the digital segment. Leaders have created deeply engaged and loyal communities based on their YouTube channels. Because the blockchain and streaming segment expand each day, there will most likely be many more YouTube crypto channels to pick from.

So, according to our promotional strategy, we picked three types of cryptocurrency bloggers with up to 300 000 followers, 50 000 and 15 000 subscribers.

• Engagement, and the number of comments;
• Views. View reports contain data about the number of views, estimated minutes watched, where viewers are geographically, and viewership over a specified date range;
• Likes and Dislikes ratio. In addition to the displayed number of views, YouTube has a unique rating system that allows users to show whether they Like or Dislike a video, created in order to level the playing field and distribute content. According to Socialbakers, the average Like/Dislike ratio is 90%. This means that for every nine likes, there is only one dislike; 
• Shares. Shares can gauge how much viewers value content and brand. Since people share content that confirms their ideal self-persona, people who share videos are publicly displaying that they trust and support the channel.

We measured blogger outreach effectiveness to analyze how your video performed in order to determine the most effective channels. As a result, we decided to choose a full review and live streaming review on VoskCoin and KIFS Crypto channels. In addition, video plugs and mentions are the most common type of sponsorship integration on YouTube. So, we picked CryptoTV and Patrick Corsino to publish.

Stage 2

Advertisement on Twitter

Whether you are new to the world of digital assets or a professional, Twitter is one of the best ways to stay tuned. That is why it is highly recommended for companies to establish brand awareness there.

Twitter has the potential to make your project popular compared to other crypto channels such as Telegram, Medium, or Facebook. Twitter is, in fact, one of the biggest social media platforms that are being utilized in promoting the mass adoption of blockchain and crypto-related startups.

Any discussion on how to promote your content on Twitter is incomplete without mentioning influencers.

If you can connect with influencers within your industry, you can amplify the reach of your content by leveraging their networks as well as yours.

This time @ScottCBusiness and @girlgone_crypto were picked to make an announcement about Vabble and its NFT.

Stage 3

Building PR strategy

Like all other startups, the streaming service needs a solid PR strategy to be heard and make a name for itself.

With blockchain-related advertisements facing prohibitions on many platforms like Google, it is needed to look to crypto-friendly websites like Reddit and Steemit to get your message out there. In addition, it is important to rely on using different types of content like guest post articles to generate backlinks and build a reputation. Submitting PR articles to blockchain and crypto communities gives a company a higher chance to broaden its reach.

Gaining media attention is the very thing that can make or break a company. While the industry is still young, you should create and integrate a PR strategy as soon as possible. 

As a result of research made by our team, we decided to publish information on Investing.com, one of the top three global financial websites in the world. It is a financial platform and news hub.

In addition, we published an analysis of the blockchain and streaming industries in Entrepreneur. It is an American magazine that publishes news and blog posts about entrepreneurship, business management, and startups.

Results

• Built the robust marketing strategy for the client;
• Grew brand awareness among its target audience and the whole blockchain, streaming, and crypto communities. They gained up to 16 000 new users and a group of 1 800 returning customers on the service;
• The company successfully raised more than $ 1 138 760 during its private round.

ABCC: How to Generate 100 Leads In 3 Weeks?

ABCC is a world-class Digital Аssеts exchange. We aim to provide a frictionless, user-centric trading experience.

Goal and tasks

The main goal is to attract new traders. There was also the task of improving
brand awareness, building a trusting foundation, because without it,
the conversion in registration would be much lower.

Stage 1

Brand Awareness

Brand awareness increased in two directions:

• Placement in new / existing ratings, with the exchange taking 1st place in 30% of ratings
• Improving position, rating on previously placed sites
• Native articles with the theme, for example, “The best exchange of your choice of users”, where our exchange arguably occupies a leading position

Stage 2

Defining site impracticalities

The project itself was not well designed, there were impracticalities on the site
(incorrect translation, layout problems, errors, etc.). An analysis was carried out
and all shortcomings were eliminated so that this did not interfere with
the marketing campaign.

Stage 3

Conversion landing page

Before the start of traffic campaigns, the process of creating a landing page
was launched, which performs two functions:

• Increases the conversion from incoming traffic – as a result, we get more leads for the same budget.
• Allows to bypass moderation in Google Ads

The page was created taking into account the accumulated experience and the results of previous A/B tests.

Stage 4

Traffic

Within 1-2 weeks, advertising materials for Google Ads, crypto traffic were
prepared and launched. The existing experience has allowed to undergo
moderation at the first attempt.

Stage 5

Remarketing

We divide users who were already on the site into three audiences:

• Who have been on the site for a long time
• Who filled out the registration form
• Who came and left the site

With each audience we work separately.

Stage 6

Analytics, optimization

Analysis of advertising campaigns takes place on a daily basis. Since the start of
advertising campaigns, an AB landing page test has been launched. After a while,
when statistics is received, optimization is carried out according to the number
and cost of registrations, as well as the number of deposits.

Results

Received more than 100 leads since the start of paid campaign (3 weeks).