Addlium

Their approach was customized to meet our specific needs and objectives. They conducted a meticulous analysis of our industry landscape and target audience, ensuring that the content and visual elements of our LinkedIn profiles accurately reflected my vision and mission. The team's branding expertise and deep understanding of the industry led to a remarkable transformation of my personal profile. They completed all assigned tasks promptly. As a result, we obtained a fully upgraded profile (personal), along with an impressive increase of +170 warm connections on LinkedIn, of which 8 are qualified leads. Additionally, my social selling index has doubled, and our overall brand reach has experienced significant growth.

As a CEO, I understand that we need to engage as many channels as possible for the growth of the company's online presence. I thought of implementing a social selling approach after I visited a webinar held by Addlium. Shortly, we opted for their service of brand packaging on LinkedIn. The cooperation started with the onboarding phase: we had an intro call with the team, briefing and profile audits. The Addlium team prepared texts and creatives for our pages and applied all recommendations after I had approved all the materials. I want to note that the process was quick and smooth as they got into our corporate style and my personal ton of voice at once. Also, they expanded my business network with target contacts, who correspond to our company's ICP. The outcomes were not long in coming: increased SSI, profile views and posts reach.

The transformation we witnessed on our business LinkedIn profiles was remarkable. The content and messaging were carefully created to showcase our unique value propositions and expertise in IT and telecom services. The strategic approach taken by Addlium not only enhanced our CEO assistant's personal brand but also effectively conveyed our company's strengths and offerings to the LinkedIn community. The results speak for themselves. Since implementing the brand packaging on LinkedIn, we have witnessed a significant increase in engagement, profile views and SSI. At the end of our collaboration, we got a strategic call where the team shared the further steps for LinkedIn promotion.

We opted for Addlium brand packaging service in May 2023. We shelved these tasks for a long because we lacked time and expertise in this field. To our pleasure, we got acquainted with Addlium. The team provided us with a turnkey service which included brand packaging of my personal profile and corporate page on LinkedIn + business network expansion with target contacts. They demonstrated expertise in B2B social selling and exceptional communication skills, regularly providing updates, which resulted in visible outcomes.

Initially, they collaborated closely with our team to establish our Ideal Customer Profile, ensuring a clear direction for our outreach efforts. They then enhanced my personal profile and optimized our company's LinkedIn business page, delivering all the necessary content for an impactful online presence. Concurrently, they supported us in building a targeted contact list based on the defined ICP and initiated engaging conversations with these prospects through compelling messages.

First, we invested our time in comprehending our Ideal Customer Profile. This process enabled us to have a clear and well-defined target audience, which was crucial for the success of our social selling efforts. The next step involved the upgrading of my professional profile and the company's page on LinkedIn seamlessly aligned with our brand image. And the third part of Addlium's service package consisted of the expansion of my business network with valuable contacts who fit our ICP, initiating meaningful conversations and forging valuable connections on my behalf.

Throughout our collaboration, Addlium demonstrated exceptional expertise in B2B social selling strategies, showcasing a deep understanding of our objectives and tailoring their approach accordingly. They diligently worked with our team to create a professional brand for each key member team. They provided regular progress updates, sought feedback, and promptly addressed any concerns or questions that arose during the cooperation. All of these resulted in a substantial increase in our brand awareness among the target contacts on LinkedIn. The upgraded professional profiles attracted a significant number of relevant connections, expanding our business network and creating valuable opportunities for collaboration and partnership.

"Addlium team helps us in widening our business network and delivers marketing qualified leads for further negotiation process, using LinkedIn channel. At first, together with Addlium managers we developed our ICP and detailed target persona. As the second step, they created outreach scripts and collected a database of target contacts. After everything was agreed, they started lead generation on my LinkedIn profile. As I see interested contacts in chats, I intercept them for further processing on our side. Overall, we get more than 15 marketing-qualified leads. Also, they helped me to upgrade my LinkedIn profile according to general recommendations, which results in increase of SSI. Additionally, Addlium content team provided us with content management recommendations for LinkedIn, both for corporate and personal profiles. It includes examples of a content plan and brand creatives."

We delegated lead generation on LinkedIn to Addlium because they have a good reputation in this field. Our cooperation started with a session on defining our aims and ICP (ideal customer profile). That helped a lot in the further workflow. Knowing the portrait of our client, the next steps were to collect a list of contacts of our potential clients and create a chain of personalised scripts. After I autorised the contact list, they started to reach them out on my behalf on LinkedIn. At the same time, I upgraded my profile with the help of Addlium guidance for getting better results from social selling. Addlium managers notify me about new leads as soon as they are ready to discuss the details on our offer.

Addlium is a perfected partner if you need to outsource business services such as social selling or brand packaging for your company. They can create an appropriate business image for your company on LinkedIn what was done on the high level for us. Their work added trust to our company which we notice in inbound requests.

Our cooperation with Addlium team saved us our internal resources on such important activity as maintaining online presence, which involves a bunch of actions. They completely covered content creation for our corporate blog and social media pages. They prepared and posted expert content on our behalf previously having it approved with us. Additionally, they helped with promoting this content to reach more of our potential clients on LinkedIn. Moreover, thanks to Addlium we have a conversion website. Despite of the fact we have paused our cooperation due to well-known reasons of russian invasion in Ukraine, the work of Addlium team still helps us in finding new clients.

Our cooperation with Addlium covered two directions: content advising and lead generation on LinkedIn. Addlium managers provided our marketing and PR team with detailed recommendations on content management and personal branding on LinkedIn, which included detailed content plan, research, ideas with examples and post reviews. Moreover, I got a comprehesive audit of my personal page and improvement guide for better results from social selling. The second service ‒ lead generation ‒ included all the actions on the primary sales process. Addlium managers gathered a database of target contacts, who might be our potential clients, previously clarifying our ICP. Then the team created personalised outreach scripts and contacted our target clients on my behalf. Additionally, we had two B2B sales consulting sessions on global markets.

We are a product company and actively attend different offline events. We hired Addlium for the lead generation before the specific event in October. Who attends fairs and exhibitions knows how it is important to get prepared for the event beforehand. One of the main points was to arrange personal meetings there. Addlium managers did all the operational work for me regarding this. Our work started with clarifying our target partners and ICP in B2B segment. Then in accordance to this, they collected a list of contacts, who also were going to attend the fair, created personalized messages and invited them to meet on my behalf. As a result - 10+ arranged meetings in my calendar! Moreover, they advised me on profile upgrade and content creation on LinkedIn.

One of our aim is to bring our products to the global market. Addlium helpes us to find distributors on local markets with the help of social selling on LinkedIn. They fully cover the top of funnel sales stage, namely lead generation, and advise our marketing team on content strategy for B2B audience. Moreover, they helped us to clarify our ICP for B2B sector and held consultations on the further sales stages. They regulary bring for us marketing qualified leads who are already interested in cooperation with us. They help us to spread the word about our brand with the right messages.

We have been cooperating with Addlium for almost half a year, and since that time have already got quite positive results from an approach of social selling which the Addlium team is implementing for us. As a manufacturer company we strive to bring our products in foreign markets. It's hard to succeed without a recognizable brand. Moreover, it is important to have our sales team focused on the target contacts. We decided to outsource these two directions to a dedicated team. Addlium strengthens our brand awareness with expert content on our social media pages and helped our sales team with lead generation. They take over all the operational work, significantly freeing our time for the rest of the business development tasks. Addlium managers are always in touch and ready to help.