“A Well-Organized Approach to LinkedIn Outreach”
We worked with Addlium for two months to test LinkedIn as an additional B2B lead generation channel. The team helped develop my profile, identify relevant audiences, and set up targeted outreach specifically for business owners and decision-makers in our space. During the active lead generation month, we gained 129 new contacts with a 30.64% acceptance rate. The process was well-organized, and the team helped us assess how LinkedIn could fit into our overall business development strategy. While we didn't convert those connections into qualified leads during the testing period, the groundwork was solid—with more time to refine audience segments and messaging, we might have seen better conversion results. Ultimately, we shifted our budget focus to Instagram advertising, which is generating more inquiries for us now.
